Chapter 9 protecting the consumer
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Chapter 9: Protecting the Consumer. Consumer Laws. Reasons for Consumer Protection. Unsafe or Low Quality Goods Overcharging and incorrect weights Misleading Advertisements Faulty goods Slick sales methods, e.g. special offer. Consumer Laws. Sale of Goods and Supply of Services Act 1980

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Chapter 9: Protecting the Consumer

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Chapter 9 protecting the consumer

Chapter 9: Protecting the Consumer

Consumer Laws


Reasons for consumer protection

Reasons for Consumer Protection

  • Unsafe or Low Quality Goods

  • Overcharging and incorrect weights

  • Misleading Advertisements

  • Faulty goods

  • Slick sales methods, e.g. special offer


Consumer laws

Consumer Laws

  • Sale of Goods and Supply of Services Act 1980

  • Consumer Protection Act 2007


Sale of goods and supply of services act 1980

Sale of Goods and Supply of Services Act 1980

  • Merchantable Quality

  • Fit for their purpose

  • As described

  • Correspond to sample

  • Suppliers of services must be qualified


Chapter 9 protecting the consumer

  • It is the seller's responsibility to put things right if there are problems.


Consumer protection act 2007

Consumer Protection Act 2007

  • Protects consumers against false or misleading claims about goods, services and prices

  • E.g. stating wrong weight on product


Consumer protection act 20071

Consumer Protection Act 2007

  • EU Directives concerning pyramid schemes

  • EU Directives on unfair, misleading or aggressive commercial practises.


Consumer protection act 20072

Consumer Protection Act 2007

  • Deals with the National Consumer Agency

  • Informs consumers of their rights

  • Investigates complaints


Food labels

Food Labels

  • Clear, legible and understood

  • Show name of food

  • Show actual selling price

  • Show use by, sell by and best before date.


Bar codes

Bar Codes

  • Series of lines on goods that allow computers to identify products

  • Scanned at check outs

  • Less mistakes

  • Records stock




  • Symbols of quality

  • It tells the buyer that the good is of good quality


Unit pricing

Unit Pricing

  • Unit pricing shows the price per kilo/litre

  • It enables a consumer to decide what is the best value.

  • Food labels must show the price per kilo/litre rather than overall price.

  • Consumers can compare prices the best prices per kilo/litre rather than total price by using the formula

    • Price




Consumer protection agencies

Consumer Protection Agencies

  • Enterprise Ireland

  • Trade Associations

  • National Consumer Agency

  • Small Claims Court/Procedure

  • Consumer Association of Ireland (CAI)

  • The Ombudsman: State, Financial, Insurance

  • The Advertising Standards Authority for Ireland (ASAI)


1 enterprise ireland

1. Enterprise Ireland

  • State Organisation that sets new standards for safety and quality for goods & services and issues reports

  • Operates the National Standards Authority of Ireland NSAI


2 trade associations

2. Trade Associations

  • Suppliers of goods and services are members of organisations which lay down standards of conduct for their members

  • These associations try to settle disputes between members and customers

  • E.g. Irish travel agents association ITAA, SIMI


3 national consumer agency

3. National Consumer Agency

  • Informs consumers of their rights. Publishes booklets advising consumers of their rights – publishes a shoppers’ rights card.

  • Enforces consumer laws – investigates complaints.


4 small claims court

4. Small Claims Court

  • Deals with consumer claims up to €2,000

  • Handles claims speedily – no solicitors needed

  • Fee of €15

  • Need to try settle dispute with seller before going to the small claims court


5 consumer association of ireland

5. Consumer Association of Ireland

  • Voluntary Body

  • Advises consumers about goods and services and laws affecting them

  • Consumer Choice magazine


6 office of the ombudsman

6. Office of the Ombudsman

  • Investigates complaints by members of the public against state organisations

  • E.g. government departments, HSE, An Post


7 ombudsman for credit institutions

7. Ombudsman for Credit Institutions

  • Deals with complaints against banks and building societies.

  • Try to deal with the dispute with the bank before you call upon the ombudsman


8 insurance ombudsman of ireland

8. Insurance Ombudsman of Ireland

  • Deals with complaints against insurance companies about overcharging and compensation payments


The media


  • Joe Duffy Show

  • Highlights complaints

  • Embarrasses people into solving the problem

  • The Consumer Show

  • Watchdog

  • Rogue Traders


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