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Perfume Advertisement. By: Haodi Zhang. Name of Brand. Bellodor (neologism) Bella means beautiful in Italian Odor means smell in English Together, the name means beautiful smell Simple meaning of name allows easier recognition and remembrance by consumers. Language Techniques.

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Presentation Transcript
perfume advertisement

Perfume Advertisement

By: Haodi Zhang

name of brand
Name of Brand
  • Bellodor (neologism)
    • Bella means beautiful in Italian
    • Odor means smell in English
  • Together, the name means beautiful smell
  • Simple meaning of name allows easier recognition and remembrance by consumers
language techniques
Language Techniques
  • Use of adjectives
  • Use of imperative
  • Compound sentences
  • Weasel word
  • Bandwagon

Feel the scent of your boyfriend. This fragrance resembles the scent that is left onto a woman by a man. It will evoke the memories of the time you spent with your boyfriend. The alluringharmony of vanilla and amber creates both a sweetand naturalscent that will comfort you for sure. Join Natalie Portman, andfeel the presence of your man not only on your body but also in your mind daylong.

slogan
Slogan
  • “Wear Bellodor and go out your door”
    • Rhyme
    • Imperative
visual techniques
Visual Techniques
  • Star power
    • Famous actress
    • Naked (sexy)
  • Emphasis on “new” product
  • Color choice
    • Background color is beige and brown, creating a luxurious sense
    • Simple font and white font color is also used to create calmness and luxury
  • Link to website
appeal to audience
Appeal to Audience
  • Appeals to the needs of emotion
    • The need for change, variety and excitement
    • The need to be attractive
ad