Voip success promise vs reality
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VoIP Success Promise vs Reality. Brian Title October, 2006. SMB Case Study: Manhattan Beachwear. Jon Nelson Toshiba Telecommunication Systems Division Rick D’Amato Manhattan Beachwear LLC John Berg Transcom Telecommunications Corporation . Agenda Introduction and Background

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Voip success promise vs reality

VoIP SuccessPromise vs Reality

Brian

Title

October, 2006


Smb case study manhattan beachwear

SMB Case Study: Manhattan Beachwear

Jon Nelson

Toshiba Telecommunication Systems Division

Rick D’Amato

Manhattan Beachwear LLC

John Berg

Transcom Telecommunications Corporation


Voip success promise vs reality

Agenda

  • Introduction and Background

  • Solutions Implemented

  • Success Results

  • Savings & ROI


Voip success promise vs reality

About Manhattan Beachwear LLC

  • Leading manufacturer of women’s swimwear worldwide

  • Makes millions of swimsuits for top department stores and discount stores

  • Headquartered in Cypress, California

  • Showroom in New York City

  • Manufacturing plants in Mexico, Indonesia, and Vietnam

    Objectives

  • Use VoIP to connect all locations and workers around the world

  • Connect CEO, a road warrior who travels internationally

  • Improve productivity

  • Quantifiable ROI & cost savings to justify investment


Voip success promise vs reality

Recommendations from Toshiba Dealer

  • Create a converged VoIP and TDM system

  • Use VoIP to connect remote locations and workers

  • Use digital telephones for most users at headquarters

    • Save on equipment costs re-using some interface cards

    • Reduce traffic on the LAN


Voip success promise vs reality

Equipment Implemented

  • Toshiba Strata CIX IP business communication system

  • Toshiba Stratagy iES32 Voice Processing

  • Toshiba SoftIPT soft phone on CEO’s laptop

  • Toshiba IP desk telephones in all remote locations

  • Use Toshiba digital telephones at headquarters


Voip success promise vs reality

Toshiba VoIP Delivers a Wave of Success for Manhattan Beachwear

  • Strata CIX670 with VoIP connects Cypress, CA, HQ

    • With New York showroom and

    • Manufacturing plants Indonesia, Vietnam, Mexico

  • Centralized communication has everyone on the same system

    • Improves internal communications

    • Improves external communication with customers and vendors

  • Road warrior CEO uses SoftIPT soft phone on his laptop to stay connected when away from the office

  • Migrated from Toshiba DK96 to CIX670 saving money by re-using some interface cards

  • Cost savings of $3,000 per month in long distance and international conference calling costs


System diagram

Cypress, California Headquarters

Traveling CEO Laptop Soft IPT

Remote Home Office Workers

CIX670

Digital Telephones

IP Telephones

Internet

Mexico

Vietnam

New York Showroom

Indonesia

IP Telephones

IP Telephones

IP Telephones

IP Telephones

System Diagram


Voip success promise vs reality

Result #1: Connected the Road Warrior CEO

  • CEO Scott Soura is on the road nine months a year

  • Uses Toshiba’s SoftIPT soft phone on his laptop

  • Connected to his business phone line anywhere there’s Internet or Wi-fi coverage, including hotel rooms, remote offices, airports, etc.

  • Clients and staff can reach him no matter where he is in the world


Voip success promise vs reality

Result #2: Connected Offices, Showrooms, and Manufacturing Plants Worldwide

  • Eliminated long distance costs between company locations in California, New York, Mexico, Vietnam and Indonesia

  • Centralized communication has everyone on the same system, improving internal communications

    • Direct extension dialing, voice mail broadcast messages to everyone,

    • Transferring calls, forwarding voice mail messages,

    • Forwarding calls outside of the system (such as to cell phones), and even conference calls on the fly

  • Improved external communications with customers and vendors because Manhattan employees can be reached by phone wherever they are


Voip success promise vs reality

Result #3: Saved Thousands of Dollars in Long Distance Costs

  • Saving $15,000 annually on international calls made from the U.S. locations

  • Saving $12,000 annually on international calls made from the locations in Mexico and Asia

  • Saving $10,000 annually on $3.00+ per minute international conference calling fees

  • Manhattan handles their own system administration and programming, saving about $5,000 per year in service fees

  • All locations are just a 3-digit call away, improving employee productivity


Voip success promise vs reality

Result #4: Flexibility of VoIP Plus Reliability of Digital

  • A converged system provides the best of both worlds:

    • Reliability of a digital system

    • Flexibility and cost-effectiveness of a VoIP system

    • Digital telephones help reduce traffic on the LAN

    • Mix-and-match endpoints to meet the users’ needs

    • Having both ensures telephones are always operational

  • Added VoIP where needed, not as the only alternative

    • Migration of some interfaces

    • Savings of $2,000 in new system equipment purchase cost


Estimated savings

Estimated Savings


Voip success promise vs reality

Toshiba VoIP Delivers a Wave of Success for Manhattan Beachwear

Bottom Line Benefits

  • Connects all locations and workers around the world

  • Keeps road warrior CEO connected despite heavy travel schedule

  • Improves employee productivity

    • Reducing telephone tag

    • Reaching employees by telephone wherever they are

  • ROI & cost savings paid for the VoIP system in 10 months


Voip success promise vs reality

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