The Next Frontier…
This presentation is the property of its rightful owner.
Sponsored Links
1 / 24

The Next Frontier… E-commerce Research in Developing Countries PowerPoint PPT Presentation


  • 78 Views
  • Uploaded on
  • Presentation posted in: General

The Next Frontier… E-commerce Research in Developing Countries How to Make a Theoretical Contribution?. Viswanath Venkatesh. Agenda. Considerations Developing country context A common mistake Four ways to make a theoretical contribution Two illustrations. Practical Considerations.

Download Presentation

The Next Frontier… E-commerce Research in Developing Countries

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The next frontier e commerce research in developing countries

The Next Frontier…

E-commerce Research in

Developing Countries

How to Make a Theoretical Contribution?

Viswanath Venkatesh


Agenda

Agenda

  • Considerations

  • Developing country context

  • A common mistake

  • Four ways to make a theoretical contribution

  • Two illustrations


Practical considerations

Practical Considerations

  • MNCs marketing products and services to developing countries

  • Firms working with organizations in developing countries

  • Supply chains and business process flows frequently have a representation of companies in/from developing countries


Scientific considerations

Scientific Considerations

  • Theories developed with western philosophies and ideologies

  • Data collected in western countries


Developing country context

Developing Country Context

  • Developing countries

    • Countries themselves

    • SMEs

    • People

    • Workplace

    • Social settings

    • Etc.


A common mistake replication without rich extensions

A Common Mistake: Replication without Rich Extensions

“[insert theory here] has never been examined in the context of the mobile Internet among participants in China an hour after their lunch in the winter.”


A common mistake replication without rich extensions1

A Common Mistake: Replication without Rich Extensions

“TAM has never been examined in the context of the mobile Internet among participants in China an hour after their lunch in the winter.”


How to make a theoretical contribution

How to Make a Theoretical Contribution?

Conduct cross-cultural comparisons

Leverage cross-cultural settings

Engage in the developing country context

Theorize about the developing country


Conduct cross cultural comparisons

Conduct Cross-cultural Comparisons

  • Compare existing theories across cultural settings

    • Direct effects and moderating effects

  • Explain why similarities and differences would be expected

    • “theory development through encounters between theoretical assumptions and empirical impressions that involve breakdowns” (Alvesson and Karreman 2007)

    • Ideally, employ explanatory variables and not just country as the moderating variable

  • IS exemplars

    • Gefen and Straub (1997, MISQ)

    • Srite and Karahanna (2006, MISQ)


Leverage cross cultural settings

Leverage Cross-Cultural Settings

  • Role of global village, virtual teams, diversity

  • New contexts that did not exist before (Johns 2006)

  • Theorize about what happens when people from different cultures get together to:

    • Work (e.g., develop a project)

    • Socialize (e.g., interact on FaceBook)

  • IS exemplars

    • Kankanhalli et al. (2007, JMIS)

    • Rai et al. (2009, MISQ)


Engage in the developing country context

Engage in the Developing Country Context

  • Induction, not deduction

    • Beginning with Socrates and Aristotle

    • Think Isaac Newton

    • “…hypothetico–deductive method, even if practiced, actually retards the progress of science” (Locke 2007)

  • Live and breathe the context to tell the tale, without the shackles of existing theories

    • Necessarily qualitative

  • IS exemplars

    • Walsham and Sahay (1999, MISQ)

    • Hirscheim and Silva (2007, MISQ)


Theorize about the country

Theorize about the Country

  • Not necessarily qualitative (Alvesson and Karreman 2007)

  • Introduce new concepts and consequently, constructs

  • Bring to bear new theoretical perspectives

  • Integrate theoretical perspectives appropriately

  • Develop new theory that is situated in the contextual richness


The next frontier e commerce research in developing countries

Impacts of Information and Communication Technology Implementations on Employees’ Jobs in India: A Multi-Method Longitudinal Field Study*

Production and Operations Management (in press)

* w/ Hillol Bala (Indiana), Tracy Sykes (NSF)


General storyline

General Storyline

Job characteristics model (JCM)

The effect on all five characteristics (skill variety, task identity, task significance, autonomy and feedback) was positive

Job satisfaction and job performance declined

Qualitative study (interviews) to understand why…

Socio-technical systems theory to explain the results


Typical jcm

Typical JCM

+

+

+

+


Jcm in our context

JCM in our Context

+

-

+

-


Qualitative study

Qualitative Study


Organizational innovation in india a multi method longitudinal study

Organizational Innovation in India: A Multi-method Longitudinal Study*

Information Systems Research (under review)

* w/ Hillol Bala (Indiana), Tracy Sykes (NSF),

V. Sambamurthy (MSU)


General storyline1

General Storyline

Tensions between traditional challenges and emerging catalysts

Troubling trend… even 2 years after implementation

No improvement in service time

Drop in job satisfaction

Drop in customer satisfaction

Qualitative study to understand the problems from the perspective of different stakeholders


Service time job sat cust sat

Service Time, Job Sat, Cust Sat


Qualitative study findings

Qualitative Study Findings


Contributions

Contributions

Richer understanding of IT implementations in developing countries

Boundaries of existing theories

Setting the stage for new theory development and future research, including future work on interventions

Helping developing countries leverage IT meaningfully

Seeing opportunities and identifying challenges


In sum

In sum…

  • Developing countries represent a fertile and important ground for future e-commerce research

  • Four suggested ways to make a theoretical contribution

    • Conduct cross-cultural comparisons

    • Leverage cross-cultural settings

    • Engage in the developing country context

    • Theorize about the developing country


The next frontier e commerce research in developing countries

Thank You!


  • Login