Everything else about fundraising
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Everything else about Fundraising. CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS [email protected] Exercise. Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. What prompted you, and how did you feel?

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Everything else about fundraising

Everything else about Fundraising

CBAA Conference 2013

Anne Frankenberg, General Manager, 3MBS

[email protected]


Exercise

Exercise

  • Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation.

  • What prompted you, and how did you feel?

  • What happened next?


Case study

Case Study

3MBS – the low-hanging fruit


What we did

What we did…

  • Walk the talk – be a donor

  • People give to people

  • Follow up

  • Develop a culture of philanthropy

  • Direct mail works

  • Make it easy to give

  • Work your strength

  • Thank, thank and thank again

  • Report back


Compliance

Compliance

  • If you are tax-deductible, you can’t promise tangible benefits – eg CDs, going in a competition

  • You can and should acknowledge, list on websites, program guides, send lovely letters

  • www.ato.gov.au/Non-profit/Gifts-and-fundraising/Tax-deductible-gifts/What-is-a-gift-/?anchor=P102_6361


Compliance1

Compliance

  • Depending on your state, you may need an authority to fundraise – you can check relevant legislation at this site:

  • www.fundingcentre.com.au/help/fundraising-legislation


Everything else about fundraising

Pithy Takeaways


People give because

People give because…

1. They were asked

2. They knew it would make a difference


People give again because

People give again because

1. They were thanked.

2. They were shown how it made a difference and…

3. They were asked again


Thank seven times

Thank seven times….

…before you ask again.

Fortunately,

with a radio station at your disposal,

this is not difficult.


Print is not dead

Print is not dead

Direct mail

still has the highest response rate for nearly all demographics


Know your audience

Know your audience

  • Older donors are more likely to respond to and read paper mail. And to donate, full stop.

  • They are more likely to have visual impairment, so need clear, large font and no white on colour.


Use all your channels

Use all your channels

  • The most effective fundraising campaigns use print, social media, website, email and radio.

  • Wouldn’t it be good if you totally controlled one of those channels….oh wait, you do!


Repeat your message

Repeat your message

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”


Over to you

Over to you….

Two minutes with the person next you – what can you share with them which has worked?

Then share with us.


Useful websites

Useful websites

  • Fundraising Institute: www.fia.org.au

  • Creative Partnerships Australia: www.creativepartnershipsaustralia.org.au

  • Future Fundraising Blog - great reminders about good practice:www.futurefundraisingnow.com


Everything else about fundraising

Thank you!


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