Everything else about fundraising
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Everything else about Fundraising. CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS [email protected] Exercise. Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. What prompted you, and how did you feel?

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Everything else about Fundraising

CBAA Conference 2013

Anne Frankenberg, General Manager, 3MBS

[email protected]


Exercise

  • Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation.

  • What prompted you, and how did you feel?

  • What happened next?


Case Study

3MBS – the low-hanging fruit


What we did…

  • Walk the talk – be a donor

  • People give to people

  • Follow up

  • Develop a culture of philanthropy

  • Direct mail works

  • Make it easy to give

  • Work your strength

  • Thank, thank and thank again

  • Report back


Compliance

  • If you are tax-deductible, you can’t promise tangible benefits – eg CDs, going in a competition

  • You can and should acknowledge, list on websites, program guides, send lovely letters

  • www.ato.gov.au/Non-profit/Gifts-and-fundraising/Tax-deductible-gifts/What-is-a-gift-/?anchor=P102_6361


Compliance

  • Depending on your state, you may need an authority to fundraise – you can check relevant legislation at this site:

  • www.fundingcentre.com.au/help/fundraising-legislation


Pithy Takeaways


People give because…

1. They were asked

2. They knew it would make a difference


People give again because

1. They were thanked.

2. They were shown how it made a difference and…

3. They were asked again


Thank seven times….

…before you ask again.

Fortunately,

with a radio station at your disposal,

this is not difficult.


Print is not dead

Direct mail

still has the highest response rate for nearly all demographics


Know your audience

  • Older donors are more likely to respond to and read paper mail. And to donate, full stop.

  • They are more likely to have visual impairment, so need clear, large font and no white on colour.


Use all your channels

  • The most effective fundraising campaigns use print, social media, website, email and radio.

  • Wouldn’t it be good if you totally controlled one of those channels….oh wait, you do!


Repeat your message

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”

“Thank 7 times before you ask again”


Over to you….

Two minutes with the person next you – what can you share with them which has worked?

Then share with us.


Useful websites

  • Fundraising Institute: www.fia.org.au

  • Creative Partnerships Australia: www.creativepartnershipsaustralia.org.au

  • Future Fundraising Blog - great reminders about good practice:www.futurefundraisingnow.com


Thank you!


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