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Building Bridges From Recruitment to Retention. Building Bridges From Recruitment to Retention. Blaine Jensen, Vice President Educational Services Kyle Baillie, Manager of ONS Eric Glanville, Student Development Coordinator. Overview. History & Environment

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Building Bridges From Recruitment to Retention

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Building bridges from recruitment to retention

Building Bridges From Recruitment to Retention

Building Bridges From Recruitment to Retention

Blaine Jensen, Vice President Educational Services

Kyle Baillie, Manager of ONS

Eric Glanville, Student Development Coordinator


Building bridges from recruitment to retention

Overview

  • History & Environment

  • Structure of the Office for New Students (ONS)

  • Advantages of this approach

  • Challenges

  • Recommendations

  • The future


Building bridges from recruitment to retention

History & Environment: Douglas College

  • Comprehensive Community College

  • Significant Change 2004-Mandate Change (Degree granting)-(+)1200 FTE-New leadership-Booming local economy-Competition and Enrolment changes

  • Student success focus mixes with marketing need

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Structure of ONS

VP Educational Services

SEMC

EOF

Manager, ONS

Recruitment Coord.

Retention Coord.

Student Ambassadors

Welcome Centres

Communications & MarketingFacilitiesFacultyAcademic AdvisorsAdmissions, CEIT

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Structure of ONS

  • Staffing

  • Manager

  • 1 Staff Member -Coordination of Retention Activities -New Westminster Campus and area representative

  • 1 Staff Member-Coordination of Recruitment Activities -David Lam Campus and area representative

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Structure of ONS

  • Retention- Activities

  • Welcome Centres (NWC/DLC)

  • Student Ambassadors

  • Fall and Winter Orientation

  • The Connect Event

  • Students at Risk

  • Student Advocacy

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Structure of ONS

  • Recruitment- Activities

  • High School RecruitmentPSIBC High School visitsDirect MailingSecondary Career Fairs

  • Non-traditional RecruitmentEducation/Career FairCommunity Events

  • Pre-Arrival Communications

  • Information Sessions

  • Initial Communications & Tours

  • Parent/Alumni Advisory Groups

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Advantages of this Approach

  • Consistency from first contact through first year in the Student Experience-Personnel-Messaging-Branding-Methodology

  • Student Leadership Group involved in recruitment, CSL, & transition programs

  • Localized decision making

  • Opportunity to work with external partners to better prep students for Post Secondary occurs earlier


Building bridges from recruitment to retention

Challenges

  • Conflicting needs of resources

  • Broad knowledge base required by staff

  • A wide range of committee and leadership responsibilities are required

  • “Home” for any project remotely related to new students

  • Little “down time” due to activity cycles

  • Intensive cross institution relations required

OFFICE FOR NEW STUDENTS


Building bridges from recruitment to retention

Recommendations

  • Given authority to make decisions and work outside existing policy structures

  • Staffing size large enough to recruit area specialists who are cross-trained to cover each other

  • Acquirement of a recruiting Porsche


Building bridges from recruitment to retention

QUESTIONS?

  • Kyle Baillie

    Manager, Office for New Students

    604.527.5814 or 604.374.0614

    [email protected]

  • Eric Glanville

    Student Development Coordinator

    604.527.5814 or 604.374.0171

    [email protected]


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