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Building Bridges From Recruitment to Retention. Building Bridges From Recruitment to Retention. Blaine Jensen, Vice President Educational Services Kyle Baillie, Manager of ONS Eric Glanville, Student Development Coordinator. Overview. History & Environment

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Building Bridges From Recruitment to Retention

Building Bridges From Recruitment to Retention

Blaine Jensen, Vice President Educational Services

Kyle Baillie, Manager of ONS

Eric Glanville, Student Development Coordinator


Overview

  • History & Environment

  • Structure of the Office for New Students (ONS)

  • Advantages of this approach

  • Challenges

  • Recommendations

  • The future


History & Environment: Douglas College

  • Comprehensive Community College

  • Significant Change 2004 -Mandate Change (Degree granting) -(+)1200 FTE -New leadership -Booming local economy -Competition and Enrolment changes

  • Student success focus mixes with marketing need

OFFICE FOR NEW STUDENTS


Structure of ONS

VP Educational Services

SEMC

EOF

Manager, ONS

Recruitment Coord.

Retention Coord.

Student Ambassadors

Welcome Centres

Communications & MarketingFacilitiesFacultyAcademic AdvisorsAdmissions, CEIT

OFFICE FOR NEW STUDENTS


Structure of ONS

  • Staffing

  • Manager

  • 1 Staff Member -Coordination of Retention Activities -New Westminster Campus and area representative

  • 1 Staff Member-Coordination of Recruitment Activities -David Lam Campus and area representative

OFFICE FOR NEW STUDENTS


Structure of ONS

  • Retention- Activities

  • Welcome Centres (NWC/DLC)

  • Student Ambassadors

  • Fall and Winter Orientation

  • The Connect Event

  • Students at Risk

  • Student Advocacy

OFFICE FOR NEW STUDENTS


Structure of ONS

  • Recruitment- Activities

  • High School RecruitmentPSIBC High School visits Direct Mailing Secondary Career Fairs

  • Non-traditional RecruitmentEducation/Career Fair Community Events

  • Pre-Arrival Communications

  • Information Sessions

  • Initial Communications & Tours

  • Parent/Alumni Advisory Groups

OFFICE FOR NEW STUDENTS


Advantages of this Approach

  • Consistency from first contact through first year in the Student Experience-Personnel -Messaging -Branding -Methodology

  • Student Leadership Group involved in recruitment, CSL, & transition programs

  • Localized decision making

  • Opportunity to work with external partners to better prep students for Post Secondary occurs earlier


Challenges

  • Conflicting needs of resources

  • Broad knowledge base required by staff

  • A wide range of committee and leadership responsibilities are required

  • “Home” for any project remotely related to new students

  • Little “down time” due to activity cycles

  • Intensive cross institution relations required

OFFICE FOR NEW STUDENTS


Recommendations

  • Given authority to make decisions and work outside existing policy structures

  • Staffing size large enough to recruit area specialists who are cross-trained to cover each other

  • Acquirement of a recruiting Porsche


QUESTIONS?

  • Kyle Baillie

    Manager, Office for New Students

    604.527.5814 or 604.374.0614

    [email protected]

  • Eric Glanville

    Student Development Coordinator

    604.527.5814 or 604.374.0171

    [email protected]


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