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comScore qSearch ™ The Search Landscape Industry Highlights & Trends For SES. James Lamberti Senior Vice President, comScore Networks August 2006. comScore Panelist. comScore Servers. World Wide Web. comScore Methodology – “Large, Representative, Panel”.

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Comscore qsearch the search landscape industry highlights trends for ses

comScore qSearch™The Search LandscapeIndustry Highlights & Trends For SES

James Lamberti

Senior Vice President, comScore Networks

August 2006


Comscore methodology large representative panel

comScore Panelist

comScore Servers

World Wide Web

comScore Methodology – “Large, Representative, Panel”

Passive tracking of actual consumer search activity

  • 2 million online consumers who have agreed to be continuously and passively observed

  • Proprietary technology collects all Internet activity including search, ecommerce, and more

  • Key advantages of our approach

    • Capture actual consumer searches

    • Totally passive methodology

    • Multiple search metrics for in-depth analysis

      • Searchers

      • Distinct searches

      • Keywords and Clicks

      • Ad Impressions


comScore qSearch™ Data SourcesHundreds of clients rely on our data including all major search engines

  • qSearch™ Audience Measurement: Market & Share Tracking

    • U.S., England, Germany, France, Canada, Italy, Spain, and Worldwide

    • U.S. segment of Home, Work, and College/University

    • Tracking since January 2003

  • qSearch™ Local Search Audience Measurement

    • IYP and Local Web Search since January 2004

  • qSearch™ Monetization and Click-Rate Reporting

    • Ad Coverage, Algorithmic and Sponsored Click-thru rates since January 2004

  • qSearch Customer Satisfaction Tracking

    • Surveyed attitudes linked to actual behavior since Q2 2004

  • qSearch™ Custom Analysis

    • Search link to eCommerce

    • Heavy/Medium/Light Searcher Analysis

    • Searcher Loyalty Analysis


The u s search market passes the 6 billion mark
The U.S. Search Market Passes the 6 Billion Mark

  • Expected seasonal declines as we head into Summer

  • Query growth up 12.3% Q2 ’06 vs. Q1 ’06 after the May peak of 6.8 Billion

June down 6% vs. May

Source: comScore qSearch

Total US Internet Users


Q1 surge in intensity is driving recent growth
Q1 Surge in Intensity is Driving Recent Growth

  • 2005 Broadband Adoption Drove Searcher Penetration Increases Through April 2006

  • This New Bandwidth is Now Driving Increases in Intensity

January 2006 intensity increases are fueling recent growth

Source: comScore qSearch

Total US Internet Users


Search relies on the heavy user segment

136

40

9

Search Relies on the Heavy User Segment

  • The top 20% of the market drives the majority of activity

  • Heavies are 3x more active than medium and 15x more active than light

Average number of Searches per Searcher in June 2006

Source: comScore qSearch

Total US Internet Users

Search segments were first measured in July 2005


Year over year growth rates rebounding as a result
Year-over-Year Growth Rates Rebounding as a Result

  • All major engines are growing

  • Softness in Q4 an indication of emerging seasonality

*

* Due to a definitional change occurring in June 2006 which resulted in an NEDOM-DNS error, trended data for the Time-Warner Network are not available

Source: comScore qSearch

Total US Internet Users


Google s share trending up for 11 th consecutive month
Google’s Share Trending Up for 11th Consecutive Month

  • All players lost ground to Google; Yahoo! is generally flat over recent 4 months

  • Will Ask become the 4th largest engine in 2007?

June 2006 Market Shares

44.7%

28.5%

12.8%

5.6%

5.1%

Source: comScore qSearch

Total US Internet Searches


All major engines show significant penetration
All Major Engines Show Significant Penetration

  • Significant penetration provides an opportunity for all engines to gain share

June 2006 penetration

62.9%

52.4%

34.8

21.9

20.8

Source: comScore qSearch

Total US Internet Users


Intensity drives the existing share gaps
Intensity Drives the Existing Share Gaps

  • Google is averaging 29.4 searches per searcher; Ask is 9.6

  • Searcher intensity ranking mirrors overall share positions closely

Source: comScore qSearch

Total US Internet Users


Sponsored ad coverage generally on the rise
Sponsored Ad Coverage Generally on the Rise

  • Sponsored search coverage now ranging from 60-76% for all engines

MSN is the highest with 76% coveragein June

Source: comScore qSearch

Total US Internet Users


Sponsored clicks responding to ad coverage
Sponsored Clicks Responding to Ad Coverage

  • Sponsored clicks up 38% in June ‘06 vs. year ago compared to 29% for algo

Year-over-year growth is 38%

38%

billions

Source: comScore qSearch

Total US Internet Users


Sponsored clicks increasing for all engines
Sponsored Clicks Increasing For All Engines

  • These data are a much better indication of financial performance than queries

June 2006 Sponsored Clicks

Source: comScore qSearch

Total US Internet Users


Web search remains the dominant consumer activity
Web Search Remains the Dominant Consumer Activity

  • News and Image growth is strongest, but it remains a small fraction of total activity

  • Local/IYP Search growth lags the overall market despite product development efforts

32%

Percentages represent year-over-year growth

29%

millions

18%

114%

May

May

Source: comScore qSearch


Total toolbar searches
Total Toolbar Searches

  • Toolbar searches were at an all-time high in May on both an absolute and share-of-total basis

850 Million Searches in June

Source: comScore qSearch

Total US Internet Users


Yahoo and google maintain toolbar leadership
Yahoo! and Google Maintain Toolbar Leadership

  • Yahoo! and Google penetration gap continues to narrow

Penetration in June 2006

56.8%

46.5%

5.9%

Source: comScore qSearch

Total US Internet Users


Local share of searches

Local Shares in May 2006

31.2%

28.1%

12.1%

6.4%

2.4%

Local Share of Searches

  • After several months of consistent shares, Google outpaces Yahoo! by about 25 million searches in May ‘06

*

Source: comScore qSearch, Local/IYP Report

Total US Internet Users


What is Engine X’s Market Share? It depends…

  • What Metric?

    • Distinct Searches

    • Result Pages

    • Clicks/Referrals

  • What Population?

    • U.S. only

    • Worldwide at .com locations

    • Local shares in Canada, UK, Germany, France, Italy, and Spain

  • What Location?

    • Search Ad networks

    • Total portal activity

    • Search property only activity



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