Social Media Facebook and Twitter

1. Social MediaFacebook and Twitter

2. The Social MediaRevolution http://www.youtube.com/watch?v=0eUeL3n7fDs&safe=active

3. What is Social Technology? • Communication tools • Interactive tools • Examples?

4. Social Networking Definition: Allows users to create profiles for sharing information about themselves and to designate as friends or contacts users with whom they share a common interest. Purpose: Social Media Applications inform, education, and entertain people through shared blog posts, bookmarks, images, music, video, podcasts, and other online media Social CRM (Customer Relationship Management): extension of traditional CRM systems that allows organizations to monitor the conversations on various social networks for keywords related to their products in order to improve customer support.

5. What is Social Technology? • Instant messaging • Text chat • Wikis • Blogs • Emails • Social network

6. Social Media Websites Facebook: social networking web site created to update profiles or status messages for friends and family Twitter: online application for creating a social network by sending and receiving short messages less than 140 characters. Linkedin: connect people with professional colleagues, useful when seeking employment Flickr: web site for uploading, organizing and storing digital photographs Delicious: a social bookmarking web site YouTube: online web site to upload and watch videos

7. Other Social Media We Know • Myspace • Windows Live • Google+ • Bebo • Skype • Tumblur • StumbleUpon • And the list goes on and on and on…

8. How People Share Content on the Web

9. Women in Social Technology

10. Why Women use Social Media

11. What is Exciting about Social Technology? • 90% of Internet users know at least one social network. • An average social user has 195 friends.

12. Age Distribution on Social Network Sites

13. Let’s take a look at some of these Social Networks

14. Facebook

15. Facebook • 2004, Mark Zuckerberg, Dustin Moskovitz and Chris Hughes • 19-year-old sophomore at Harvard • Computer Science Computer Science Students

16. Facebook Facts • More than 800 million users • More than 400 million active users log on to Facebook in any given day • An average user has 130 friends -http://facebook.com

17. Facebook Facts • Approximately 80% of users are outside of the United States • More than 70 languages available on the site • Over 300,000 users helped translate the site through the translations application -http://facebook.com

18. If Facebook Was a Country -http://pathoftheblueeye.com

19. Social Media Privacy Mark Zuckerberg Should you share everything???? “Decided to blow off studying for my history exam tomorrow and go to John’s party instead. Hope to see you there.” “Facebook is about sharing”

20. Some Tips for Happy Facebooking Do not Over-Friend The Internet Never Forgets So Don’t Over-Share Learn About Privacy Settings and Use Them Respect Others’ Privacy Too Don’t share your location, phone #, birthday Befriend Your Parents Online

21. Facebook Videos • Mark Zuckerberg Profile • http://www.youtube.com/watch?v=OfMThCSmQ6Y • Interview with Mark Zuckerberg • http://www.youtube.com/watch?v=reHzeYvdD4I • 10 years of Facebook • http://www.youtube.com/watch?v=gXpM7xswATI • Facebook Video • http://www.youtube.com/watch?v=2isGkKUJOpU

22. Twitter

23. Twitter Facts • Twitter started as a simple SMS-text service. • 3 years, 2 months and 1 day. The time it took from the first tweet to the billionth tweet. • 200 million Tweets per day -http://blog.twitter.com

24. Twitter Facts • Twitter gets more than 400,000 new users every day. • There are currently around 300 million users of Twitter’s services. • Over 60% of Twitter users are outside the United States. - -http://blog.twitter.com

25. If Twitter Community Were 100 people -http://InformationIsBeautiful.net

26. Most Followed • Lady Gaga : 18 million followers • Justin Bieber : 17 million • Britney Spears : 12 million • Barack Obama : 12 million

27. Twitter Video • http://www.youtube.com/watch?v=J1AeOV1nll8

28. Why Social Media?

29. The Benefits Of Using Social Media The world has changed. Today’s corporations, large and small, are expected to communicate with clients all over the world. By discovering the advantages of social media, companies are able to reach and interact to an extensive range of clients and potential customers. Why use social media? • We can chat more informally and instantly • Our business will be able to receive our clientele’s input • We provide assistance to clients • We are able to learn more about our audience

30. Why Change When The Old Way Has Been Successful? While a company has built its prestigious status without the assistance of social media, these sites have become the new craze. By putting a company’s name, products, and services on these social networking sites it gives them the ability to: • INSTANTLY market their products and cut down on costs • Learn about the different generations and what they can do to grab their attention. • Maximize customer service by Instant Messaging clients, sending them frequent messages containing new information about their company, and answering their questions or concerns via posts. What does a company have to lose??

31. Facebook, YouTube, and Twitter Are Huge! With over 800 million members connected to Facebook, 200 million on Twitter, and an exceeding 2 million video views on YouTube per day, social networking sites are the primary technique to converse with clients around the world. Businesses will become one step ahead by taking this step to partake in the revolution of known as social media.

32. Tips Needed to Consider For A Successful Business on Social Sites Opinions Matter: Those we are interacting with are the ones fueling the business. They are also the people spreading word about the company. Their word matters. Maintain To Gain: Regularly update your social network site to allow customers to always know what is new with the business. Clients want interaction and knowledgeable information. The more they know, the more they buy. Adapt Or Get Lost In The Shuffle: Take the time to research all aspects of the site, incorporate your employees, and be genuine. Take Action: By not participating in this universal craze, a business runs the risk of being over shadowed by the competition. By acting fast and utilizing every aspect Facebook, Twitter, and YouTube, a business will come out on top.

33. Lingo Corporation Needs To Become Familiar With.. Tweet: It all comes down to one simple question: “What are you doing?” • News feed: A list of updates that our followers on Facebook have posted.

34. Wall: The space on a Facebook page where we write information and view others’ activities.

35. Why Would We Block a Person? Block: To disable another business’s or follower’s ability to access our profile.

36. Privacy and Security Issues Facebook, YouTube, and Twitter all include a Privacy Setting that allows our business to choose a public or private profile settings and block unwanted users from viewing our profile. While there are major privacy issues that pertain to individual profiles, businesses are at less of a risk. As a business, we want clients and potential clients to be able to view our information and products. We still want to take into consideration what other competing firms can view on our social networking profile. With the easy to use privacy settings, our company can choose who we want and who we do not want to have access to our site.

37. Present And Future Generations The world has changed… Social media is the future. Without it, the ability to communicate effectively with present and future generations will not exist!

38. ASSIGNMENT Create a concluding page for this assignment usinghttp://www.wordle.net/create/. Use at least 20 words discussing Social Media. Customize your page. In other words, go beyond the defaults. Print on the color printer.