Goals and Objectives
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Goals and Objectives. Section 3-5. Goals and Objectives: A Comparison. Goals. Provide a framework for more detailed levels of planning. Are more specific than the mission statement, but general enough to stimulate creativity and innovation.

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Goals and Objectives

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Goals and Objectives

Section 3-5

Goals and Objectives: A Comparison



  • Provide a framework for more detailed levels of planning.

  • Are more specific than the mission statement, but general enough to stimulate creativity and innovation.

  • Describe the “to be” state that is desired, i.e. the end result.


Statewide Strategic Planning Goals

  • Will likely be developed at different levels:

    • State (these will be broad and help chart the direction for the state).

    • Program.

    • Sub-program.

  • Identify strategic issues that represent concerns of critical importance to the state.


Clarify vision and mission.

Address priorities and results of SWOT.

Tend to remain unchanged.

Will normally encompass a long period.

Will address gaps between current and desired level of service.

Will represent results.

Will chart a clear direction, but will not set specific milestones or strategies.

Criteria for Goals


Goals Identify Strategic Issues That:

  • Arise as a result of a state’s internal assessment.

  • Are generated by external forces.

  • Are addressed in the short-term.

  • Can be implemented over the long-term.

  • Lead to strategic planning objectives.


Developing Goals Within a Strategic Planning Framework

  • Establish the process.

  • Review internal and external assessment data.

  • Incorporate client and stakeholder feedback.

  • Analyze gaps in services.

  • Set direction to achieve desired results.

  • Draft and refine goals.



  • The development of objectives completes the “where do we want to be?” part of the strategic planning process.

  • Good objectives should be SMART:

    • Specific

    • Measurable

    • Attainable

    • Results-oriented

    • Time-bound


Formulating Objectives

  • Review the mission and goals.

  • Decide what results are desired.

  • Set a time frame for achieving results.

  • Build in accountability.


Goal or Objective????

  • Improve the implementation of victims’ rights.

  • Promote peace and justice in our world.

  • Develop a brochure that delineates victims’ six core rights, and provide 200 copies to each domestic violence shelter in the state by December 2003.


Goal or Objective????

  • Conduct a focus group with victims/ survivors to develop 10 critical issues for a basic needs assessment.

  • Make victims’ rights a priority for this state’s Administration.

  • Conduct 10 trainings in 2003 in City X about victim compensation to help service providers assist victims with their applications.


State Team Activity

  • Finalize:

    • Vision Statement

    • Mission Statement

    • Values Statement

  • Once all are completed, they will be typed and returned tomorrow.

  • Once completed, develop three goals and three objectives.


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