Leveraging HubSpot Enterprise To Grow Your Agency Behavior Based Lead Nurturing. #VARFormable. 10-18-2011. Agenda. Refresher on Value Proposition Creating the Plan Setting up Lead Nurturing Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next.
Integration with Outside ESPs
Prospect visits site, downloads white paper
Did prospect return within five days?
Send “IMA Invite” email
Send “Case Study” email
One of your leads mentions a competitor on Twitter
Send “competitive product matrix” email