Tom Peters’ EXCELLENCE. ALWAYS. 10 easy lessons. ICSC/Las Vegas/0520.08

1. NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

2. Tom Peters’ EXCELLENCE. ALWAYS.10 easy lessons.ICSC/Las Vegas/0520.08

3. Slides at …tompeters.com

4. #1: The summer of ‘87

5. “Ninety percent of success is showing up.” —Woody Allen (and David O. Stewart)

6. Ben & Norm: Give good tea!

7. #2: Conrad’s command-ment

8. Conrad Hilton, at a gala celebrating his life, was asked, “What was the most important lesson you’ve learned in you long and distinguished career?” His immediate answer: “remember to tuck the shower curtain inside the bathtub”

9. #3: 1/40

10. 1/40: “This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells.You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters, by John Masters, Canadian O & G wildcatter

11. try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up.Try it. Try it. Try it. Try it. Try it. Try it.Screw it up.it. Try it. Try it. try it. Try it.Screw it up.Try it. Try it. Try it.

12. #4: They “get it” in Rochester

13. TP: “How to flush $500,000 down the toilet in one easy lesson!!”

14. < CAPEX> People!

15. #1/100“Best Companies to Work for”/2005

16. Wegmans

17. If it were me …25% product20% merchandising25% financial stability30% people

18. #5: “Insanely great”

19. Single greatest act of pure imagination

20. Kevin Roberts’ Credo1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.10.Avoid moderation!

21. “Normal” = “o for 800”

22. #5a: Clumsy Giants, Agile ants

23. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

24. #4 Japan#2T china#2t USA#1 Germany

25. Reason!!!Mittelstand

26. #6: Cirque de every-where

27. “When Pete Rozelle ran the league, it was a football business and a good one. Now it’s truly an entertainment business.”—Paul Much, Investment Advisor

28. “Experiences are as distinct from services as services are from goods.”—Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

29. Experience: “Rebel Lifestyle!”“What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”Harley exec, quoted in Results-Based Leadership

30. “You knowa design is goodwhenyou want to lick it.”—Steve Jobs Source: Design: Intelligence Made Visible, Stephen Bayley & Terence Conran

31. Message: Men cannotdesign for women’s needs.Period.

32. #7: Duh I

33. “Forget China, India and the Internet: Economic Growth Is Driven by Women.”—Headline, Economist, April 15, 2006, Leader, page 14

34. “Women are the majority market”—Fara Warner/The Power of the Purse

35. “Goldman Sachs in Tokyo has developed an index of 115 companies poised to benefit from women’s increased purchasing power; over the past decade the value of shares in Goldman’s basket has risen by 96%, against the Tokyo stockmarket’s rise of 13%.”—Economist, April 15

36. The Perfect Answer Jill and Jack buy slacks in black…

38. “AS LEADERS, WOMEN RULE:New Studies find that female managers outshine their male counterparts in almost every measure”TITLE/ Special Report/ BusinessWeek

39. It’s gotta be a majority …

40. 10 UNASSAILABLE REASONS WOMEN RULE Women make [all] the financial decisions.Womencontrol [all] the wealth. Women[substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. Women are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se]. Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives. Women are better salespersons than men. Women buy [almost] everything—commercial as well as consumer goods. So what exactly is the point of men? Elizabeth Cady Stanton (more or less) (circa 0331.2007)

41. #8: Duh II

42. 7/13

43. !!!!!!!!!!!!!!!!! “People turning 50 today have more thanhalf of their adult life ahead of them.”—Bill Novelli, 50+: Igniting a Revolution to Reinvent America

44. We are the Aussies & Kiwis &Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult &demanding, the most service & experience obsessed, the most vigorous, (the least vigorous,) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—andwe will be the Center of your universe for the next twenty-five years. We have arrived!

45. #9: OMG

46. The black swan

47. 1982/Default Latin America = 200 years[Total historical earnings] The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb

48. 1. Financial markets2. Recession3.Energy costs4. Energy-driven shopping habits5.Internet ubiquity6.Avianflu7.Terroristacts8.?????????????

49. Resilience!Hiring: CEO, 100%TrainingStructureSystems (e.g. IS/IT)“Culture”

50. #10: Show time!