Possible roles in the firm’s management team in the Capstone Simulation. Product Manager. Product Managers live and breathe their assigned product— it is their “baby.” They must ensure their product meets the demands of the intended segment. Product Managers ask…. In R&D
Product Managers live and breathe their assigned product— it is their “baby.” They must ensure their product meets the demands of the intended segment.
… have more freedom than Product Managers to make strategy and policy recommendations.
For example, if they observe a capacity shortage developing, a Product Manager will request more capacity, but a Segment Manager might recommend bringing in a second product to serve the segment.
but a Segment Manager might conclude that the segment should be abandoned. The Segment Manager might then recommend:
A Functional Manager's job is to optimize the efficiency of the assigned function and to coordinate strategy across functional boundaries.
The Competitive Intelligence Officer's task is to see the market, and especially their company, through the eyes of the competitor.
They should then recommend tactics designed to counter or neutralize their moves.
R&D Managers can explain the relationship between:
Marketing Managers can explain the relationships between:
Production Managers can explain the relationships between:
Finance Managers can explain the relationships between
The company selects performance measures inconsistent with their strategy. For example, a "niche" company chooses to be measured by overall market share. (Marketing and Finance.)
The company repositions a product from the High End segment to the Traditional segment, but does not address their material and labor costs. (Marketing, R&D, and Production.)