Possible roles in the firm’s management team in the Capstone Simulation. Product Manager. Product Managers live and breathe their assigned product— it is their “baby.” They must ensure their product meets the demands of the intended segment. Product Managers ask…. In R&D
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Possible roles in the firm’s management team in the Capstone Simulation
Product Managers live and breathe their assigned product— it is their “baby.” They must ensure their product meets the demands of the intended segment.
… have more freedom than Product Managers to make strategy and policy recommendations.
For example, if they observe a capacity shortage developing, a Product Manager will request more capacity, but a Segment Manager might recommend bringing in a second product to serve the segment.
but a Segment Manager might conclude that the segment should be abandoned. The Segment Manager might then recommend:
Segment Managers present recommendations to a panel (teammates) that sets overall company strategy.
A Functional Manager's job is to optimize the efficiency of the assigned function and to coordinate strategy across functional boundaries.
Functional Managers are the authority for all rules that apply to their area.
Competitive Intelligence Officer
The Competitive Intelligence Officer's task is to see the market, and especially their company, through the eyes of the competitor.
Each round, Competitive Intelligence Officers present a competitive strategy in the form of, "If I were them, I would....“
They should then recommend tactics designed to counter or neutralize their moves.
R&D Managers can explain the relationship between:
Marketing Managers can explain the relationships between:
Production Managers can explain the relationships between:
Finance Managers can explain the relationships between
In all cases, when the team makes a tactical blunder, at least two functional managers are responsible. Following are some common mistakes.
The company invents a product but forgets to buy plant and equipment for it. (R&D and Production breakdown.)
The company takes an emergency loan because inventory levels increase. (Marketing, Production and Finance.)
The company selects performance measures inconsistent with their strategy. For example, a "niche" company chooses to be measured by overall market share. (Marketing and Finance.)
The company repositions a product from the High End segment to the Traditional segment, but does not address their material and labor costs. (Marketing, R&D, and Production.)
The Finance Manager makes decisions before knowing the budget demands of all R&D, Marketing and Production decisions.