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SWOT Analysis. What is a SWOT. A strategic planning method used to evaluate a project or business venture. YOU must first start by defining a desired end or objective. . SWOT. S trengths: attributes of the person or company that are helpful to achieving the objective(s).

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Presentation Transcript

What is a swot
What is a SWOT

  • A strategic planning method used to evaluate a project or business venture.

    YOU must first start by defining

    a desired end or objective.


SWOT

  • Strengths: attributes of the person or company that are helpful to achieving the objective(s).

  • Weaknesses: attributes of the person or company that are harmful to achieving the objective(s).

  • Opportunities: external conditions that are helpful to achieving the objective(s).

  • Threats: external conditions which could do damage to the objective(s).


Questions to ask
Questions to ask

If the objective attainable after doing the SWOT.

If it is NOT

A different objective must be selected and the process repeated.


Activity
Activity

  • You must identify a goal for yourself

  • Conduct a SWOT analysis of yourself to determine if you could reach your goal


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