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MKT 435 Fall 2000: Final Comments

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MKT 435 Fall 2000: Final Comments

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    1. ă 2000 - Dwayne D. Gremler MKT 435 – Fall 2000: Final Comments Review Course Objectives What have we learned? Final Exam Rick Rock Video???

    2. ă 2000 - Dwayne D. Gremler Course Objectives The intent of this course is to introduce, discuss, and analyze several topics important to businesses interested in Internet marketing. After completing this course, students should be able to: Understand the unique challenges involved in marketing on the Internet. Identify how a firm might gain a competitive advantage through Internet marketing.

    3. ă 2000 - Dwayne D. Gremler Students should be able to: Recognize and analyze how the various components of the “marketing mix” are being applied (or misapplied) on the Internet. Understand the role the Internet can (or should) play in a firm’s overall marketing strategy. Appreciate other “cutting edge” issues in Internet marketing, such as security, personalization, privacy, censorship, etc.

    4. ă 2000 - Dwayne D. Gremler Students should be able to: Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines, report writing) through active learning activities, classroom exercises, and other class assignments. Become better, more aware, and less naive Internet consumers. Enjoy themselves while accomplishing all of the above.

    5. ă 2000 - Dwayne D. Gremler What have we done? worked on several hands-on assignments listened to several guest speakers read many business press articles used technology in the classroom

    6. ă 2000 - Dwayne D. Gremler What have we done? worked on several hands-on assignments: personal web page “find and do” assignment Internet marketing watch new Internet services cutting-edge topic (team) project web site marketing analysis (team) project in-class assignments evaluating web sites: good/poor flow sites, real estate information gathering, academic sites evaluation, good/poor relationship marketing sites

    7. ă 2000 - Dwayne D. Gremler What have we done? read 50+ business press articles: "Lemonade Stands on Electric Avenue" "Lost in the Maze" "How Do I Create My Own Web Page?" "Should You Get a Mortgage Online?" "The Best Way to...Make Travel Plans" "Using and Citing the Web as an Information Source“ “Can You Sell Groceries Like Books?" "Online Persuaders" "Getting Noticed“ "Customers Move Into the Driver's Seat" "We're Watching You"

    8. ă 2000 - Dwayne D. Gremler What have we done? listened to guest speakers: L. Rich (Internet searches) S. Gagnon (Front Page) B. Klug (NFO Research) G. Stoops (PriceWaterhouseCoopers) J. Ulrich (Ford Customer Service Division) T. Hart (Hart Associates)

    9. ă 2000 - Dwayne D. Gremler What have we done? used technology in the classroom: course materials provided on the Internet individual assignment instructions, course schedule, discussion questions, presentation schedule email communication with instructor, classmates attached files with assignments personal web pages HTML, uploading, images a new experience for many PowerPoint overheads for presentations

    10. ă 2000 - Dwayne D. Gremler Final Exam Information Web Site Analysis Project due by 5:00 p.m. Wednesday (12/20) Final Exam Details: 8:30-10:30 p.m. Friday (12/22) BA 2003 open book, open notes, 2 hours (if needed) Bring: books, articles, notes pencil/pen

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