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Planning and Executing a Grassroots Campaign

Planning and Executing a Grassroots Campaign. Choose and clarify your goal. The 50:50 Rule. 50% of your group’s time should go to capacity-building… 50% to achieving your goals/waging your campaign. Plan Your Campaign (1). Purpose of this Planning Step:

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Planning and Executing a Grassroots Campaign

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  1. Planning and Executinga Grassroots Campaign

  2. Choose and clarify your goal

  3. The 50:50 Rule • 50% of your group’s time should go to capacity-building… • 50% to achieving your goals/waging your campaign

  4. Plan Your Campaign (1) Purpose of this Planning Step: • To set concrete steps in and phases of your campaign • To identify who you will work with, who will help you reach the goal • To identify who are your main targets, who has the power to make the change

  5. Plan your Campaign (2)

  6. Set Your Timeline

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