countering your opponent s message
Download
Skip this Video
Download Presentation
Countering Your Opponent’s Message

Loading in 2 Seconds...

play fullscreen
1 / 5

Countering Your Opponent’s Message - PowerPoint PPT Presentation


  • 56 Views
  • Uploaded on

Countering Your Opponent’s Message. You’ve developed your message, but your work is far from over! Your opposition (usually your employer) will always be out there, trying to contradict your message.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Countering Your Opponent’s Message' - lulu


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
countering your opponent s message
Countering Your Opponent’s Message
  • You’ve developed your message, but your work is far from over! Your opposition (usually your employer) will always be out there, trying to contradict your message.
  • Interviewers often use your opponent’s messaging to throw you off. And when you explain your message to a new audience (be it your members, leaders or news media) they make already be stuck in your opponent’s frame.
  • That’s why you must be prepared to respond to your opponent’s argument with your own message, not theirs.

rgb/tng39521/cwa/afl-cio

tips for counter messaging
Tips for Counter-Messaging

Know your opposition

Brainstorm all of your opposition’s potential messages

Develop message points to rebut your opponent’s messages without entering their frame

Master the art of the ‘pivot’ to get back to your message

NEVER repeat your opponent’s message, even for context purposes.

rgb/tng39521/cwa/afl-cio

who are your opposition
Who Are Your Opposition?

The company/management

The union buster

Chamber of Commerce/Big Business lobby

Right-wing officials and lawmakers

Board members and other decision-makers

rgb/tng39521/cwa/afl-cio

questions on counter messaging
Questions on Counter-Messaging?

Exercise #3: Brainstorm the possible people or groups who may publicly oppose your position.

Consider all of the possible messages that the

opposition may put out to the media, your members and the public. Think outside the box!

Detail how you would respond to a reporter or member who approaches you with your opponent’s frame and message.

rgb/tng39521/cwa/afl-cio

you re ready to master your message
You’re ready to master your message!

Questions?

Rebecca [email protected] or 510 663 4051

Steve [email protected] or 510 326 4644

rgb/tng39521/cwa/afl-cio

ad