It’s Just A Matter Of Fact. Promotional Products Work.

1. Name Title Company Name It’s Just A Matter Of Fact. Promotional Products Work.

2. What is a Promotional Product? Use It 58% of people keep their Promotional Products for one year to more than five! A PRODUCT used to promote a product, service or company’s BRAND including: • PROMOTIONAL PRODUCTS: a.k.a. Advertising Specialties, Freebies, Giveaways, Swag, Etc. • Incentives To Recognize & Reward • Business Gifts • Awards & Prizes • Commemoratives Items or Keepsakes • Gift With Purchase • Even some items without a logo have a strong enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY?

3. Promotional Products: An $17.7 Billion Industry

4. Promotional Products: An $17.7 Billion Industry

5. Fleeting Nature Of Traditional Advertising Staying Power Promotional Products generate a 15%-50% greater recall rate than other major media 7 Words; :10 Seconds :30 Seconds :60 Seconds 32 Minutes 15 Minutes 140 Characters

6. Research conducted by Microsoft and Starcom found that 10 – 15% of adults between the ages of 17 and 35 go out of their way to DODGEtraditional advertising, branding them “Ad Avoiders” people Avoid ADVERTISING

7. Stickiness with a lot less clutter

8. Media/Method 2007 2008 2009 2010 2011 % Change Direct Mail 54.8 56.1 44.4 47.850.1 4.8 Television 46.6 46.3 40.4 45.2 45.1 -0.2 Internet 21.1 23.4 22.1 26.0 31.7 21.8 Point of Purchase 20.3 19.1 - 23.024.24.8 Cable TV 24.1 21.2 24.4 21.322.97.8 Newspaper 42.2 34.7 24.8 22.620.7 -9.2 Consumer Magazines 25.5 23.7 19.4 20.1 20.1 0.0 Event Marketing Sponsorships - - 12.5 17.218.15.5 Promotional Products 19.4 18.1 15.6 16.6 17.7 7.00 Radio 21.3 19.5 16.3 17.317.41.0 Business Magazines 10.7 9.9 7.5 7.47.73.8 Out of Home (billboards) 7.2 7.0 5.8 6.16.44.9 Product Placement (films, tv) - - - 3.84.05.2 Mobile Phone Advertising - < .4 < .5 0.61.6148.9 Advertising Media Expenditures

9. Promotional Products ARE Different! Looks great! Tastes sweet! Sounds good! Smells nice! Promotional Products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Feels right!

10. Many Competitive Advantages Got The Message 76.2% of people can recall the product, service and message on their Promotional Product • Personalized – Highly Targeted! • Tangible And Long-lasting • Impact Easily Measured • Easily Distributed (Human Touch - Viral) • High Perceived Value • Complements Other Advertising Media

11. Promotional Products Are Memorable Love It More than 50% of people have a favorable impression of an advertiser after receiving a Promotional Product Promotional Products have the unique ability to BUILDRELATIONSHIPS with staff, prospective employees, vendors, customers and consumers: • Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product. • Your relationship with most other media begins when you see it and ends when you look away.

12. Do You Remember? Remember It 82.6% of people can recall the company and brand on their Promotional Product • How a raised awareness and money for cancer research? • That you stood in line to get from the radio station? • The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte? • How about the color PINK? You remember them, and so do others!

13. Numbers Don’t Lie Thumbs Up 83% of people like receiving Promotional Products According to research conducted by PPAI and fielded through MarketTools, Inc. : • More than HALFof consumers have a favorable impression of the advertiser on a promotional product • 20% of consumers MAKE A PURCHASEafter receiving a promotional product • 83% of consumers could RECALL an advertiser from a promotional product • 8 out of 10 people LIKE receiving Promotional Products, while 7 out of 10 people find onlineadvertising annoying

14. Resultsspeak louder than words

15. Thank You!