Aegis group quattro media vizeum ccar credentials
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Aegis Group Quattro Media/ Vizeum CCAR Credentials. Structured to power our global networks. BRINGING PEOPLE & BRANDS TOGETHER LIKE NEVER BEFORE. START FROM A DIFFERENT PLACE. PHYSICAL PRESENCE TO PHYSICAL EXPERIENCE. REDEFINING MEDIA. Global communication planning & media buying.

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Aegis Group Quattro Media/ Vizeum CCAR Credentials

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Aegis group quattro media vizeum ccar credentials

Aegis Group Quattro Media/Vizeum CCARCredentials


Structured to power our global networks

Structured to power our global networks

BRINGING PEOPLE &

BRANDS TOGETHER

LIKE NEVER BEFORE

START FROM A

DIFFERENT PLACE

PHYSICAL PRESENCE

TO PHYSICAL EXPERIENCE

REDEFINING MEDIA

Global communication planning & media buying

Global communication planning & media buying

Creative & content

Global outdoor specialist

Reinvent the way brands are built

Trading group & platform to support all media operators


Aegis group quattro media vizeum ccar credentials

The Vizeum

Global Network

Countries:50

Offices : 61

Staff:2,631

Vizeumworldwide

Montreal

Vancouver

Toronto

Beijing

Tokyo

New York

Santa Monica

Seoul

Mexico City

San Juan

Mumbai

Taipei

Panama City

Caracas

Cape Town

Buenos Aires

Sydney

Melbourne

Vizeum

Aegis Media


Aegis in ccar family of communication agencies

Aegis in CCAR: family of communication agencies

  • Posterscope and Isobar business units – part of Aegis communication family

  • Kazakhstan is the Hub office for the CCAR Region

Kazakhstan

Mongolia

Georgia

Uzbekistan

Kyrgyzstan

Armenia

Azerbaijan

Bishkek

Tajikistan

Turkmenistan


Aegis group quattro media vizeum ccar credentials

We know about the local advertising market beginning the period of its formation

1998

was founded the Panda agency

2006

media staff was separated into Quattro Media

Vizeum Kazakhstan & CCAR was founded in 2011 based media agency Quattro Media

Quattro Media\ Vizeum CCAR

Staff: 25employers

Personnel rotation

2008:15%

Top management rotation: 0%

Average experience:

Top management– 10+

Mid-level staff – 4+

5 years in the media market of Kazakhstan


Market growth vs aegis growth

Market growth vs Aegis Growth

Agency is a member of the Joint Industry Committee since 2000 and is a subscriber to all TNS Gallup Media Asia media software since 1997

  • Vizeum KZ billings 2011 : $23.9M – 45%

Aegis vs. Market dynamics, Kazakhstan


Aegis group quattro media vizeum ccar credentials

  • One contact point

HUB coordination

  • Final responsibility

  • Guarantee of the same standards for all markets

  • Vizeum Moscow coordinates and supervises Client service and contractual files throughout CIS, with agreed level of responsibilities in each sub-HUB markets (Almaty and Kiev).

  • VizeumAlmaty coordinates and supervises media campaigns for the whole CCAR region

  • Convenient logistics

  • Tracking cross-country opportunities and best practices

  • Increased media efficiency

  • Aligning the campaigns upon their feasibility by countries, and fast settlement of any issues

  • Round the clock availability


Improved communication resources

Improved Communication Resources

Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions upon need) for regular exchange of updated plans, reports and presentations

On-line access to all necessary data

Annual and current plans

Competitive analysis

PBA’s

Research reports and tracking

Easy exchange of creative materials

Better confidentiality

Skype video conferences

Quarterly update online meetings with the participation of all involved departments of Client and Agency offices throughout CCAR


Unique planning approach

Unique planning approach

DISCOVER

  • Reveals what is the exactly core of the motivation of people's lives, brands and communications

JOURNEY

FOOTPRINT

IndividualCommunityAudience

Touchpoints

Motivation

Challenge

Insight Idea Architecture

Portrait

Attitudes

Lifestyles

Resources

Reveals the internal conditions and accumulates the brand idea in order to conduct the relationship with it at the right time at right place

Learning

Evaluation

Optimisation

RESULTS

STRATEGY

Bought

Owned

Earned

Action

Timing

Responsibility

DELIVER

CREATE

PROGRAMME

PLAN

Planning strategy and brings to life our ideas with maximum efficiency


Aegis group quattro media vizeum ccar credentials

  • Vizeum clients

VizeumKazakhstan

new

new

new

new

new

new

10

10


Services 24 7

Services 24/7

Media services:

Communication Strategy development

Negotiations / Contracts

Media Buying / Scheduling

TV National and Regional

Press National and Regional

Radio National and Regional

OOH countrywide

Digital Ru.net and Kaz.net

Reporting (Competitive Analysis, PB, Media Landscape, etc.)

Research and Analysis

Ambient:

PR projects

Sponsorship

Events

POS

Client Accounting / Administration

Creative Outsourcing:

  • Brand development

  • Brand name

  • Package development

  • Design

  • Production and Dubbing

Creative In-House:

  • Adaptations (all media)

  • Local executions


We use difference tools both aegis and industry during the planning and reporting

We use difference tools, both Aegis and Industry, during the planning and reporting

2


Aegis group quattro media vizeum ccar credentials

Vizeum Advantages

Regional media

Internet

National & cable TV

Outdoor

Operative selection of the best targeted OOH program

Leading position at the billings and quality of non- standard digital projects

In TOP 3 teams of the regional TV and radio placement

Depth study of preferences of the audience and effective planning.

  • Best scheduling professional with highest skills in optimizing media plans and getting the biggest productivity

one of the leading buying units, so we guarantee the best possible buying costs

Direct contracts with 200 regional media

Trendsetter category. The most professional team at the local digital market.


Appreciation of partners

Appreciation of partners

“... Quattro Media is one of our long-term partners”

«… the professional way of use the media research data and the high level of media planning…”

“…the agency provides custom and personal approach to the clients tasks”


Buying power

Buying power


Vizeum media buying philosophy

VIZEUM MEDIA BUYING PHILOSOPHY


Negotiation process

NEGOTIATION PROCESS


Best cases

Best cases


Aegis group quattro media vizeum ccar credentials

  • Task: Communication strategy and non-standard placement. Reach not lower 92%

  • Barriers: Aggressive competitors, high affinitive program limits for young people

Reach analysis:

Detailed TA Analysis:

Non standard solutions:


Aegis group quattro media vizeum ccar credentials

  • Task: Propose full communication strategy. Reach 90%

  • Barriers: High cluttered category, Legal barriers, high affinitive program limits

Result analysis:

Detailed TA Analysis:

Consumption trends:


Digital solutions

Digital solutions

  • Task: create NY communication messages, increase traffic to stores

  • Barriers: low budget, short term campaigns

  • Providing online-contest ranked among CA

  • The use of two webs for the competition: «V kontakte» and Cosmo.kz

Cosmo.kz

«V kontakte»

  • Results:

  • more than 500 registrations in the first week of competition;

  • more than 2,000 votes;

  • gift certificates sold in the first week of competition


Aegis group quattro media vizeum ccar credentials

  • Task: Cover 9 regions with high effective address program

  • Barriers: No monitoring in regions, high cluttered media


Aegis group quattro media vizeum ccar credentials

  • Task: Sponsorship for FCMG Product


Promo and events solutions

Promo and events solutions

«Street Cinema»

customer:Beeline

The joint project with AlmatyAkimat, «Kazakhfilm» studio. More than 5000participants. Period 60 days

Content: «gold fund» of Kazakh cinematograph . Unique street cinema (made in Germany)

Result:

Opening with Akim of Almaty

media post reporting

activity in social media

more than 50 references

in mass media

loyalty of city government


Aegis group quattro media vizeum ccar credentials

growth dynamics

46,59%

NEW!


Promo and events solutions1

Promo and events solutions

  • «Underground party»

  • customer:JTI Gallaher Kazakhstan

  • 8 thematicareas

  • more than 8000 participants

  •  undergrounds of Shopping

  • Centers in Almaty and Astana

  • 40 promoters and models

  • headliner: Quest Pistols

  • style: London underground

  •  promo pre & post campaign

  • Result:

  • extension of GTI database

  • media post reporting

  • activity in social media

  • loyalty increasing

  • rejuvenation of «Sovereign» target


Brand design

Brand Design

28


Brand design1

Brand Design


We thank you and welcome to quattro media vizeum ccar

We thank you and welcome to Quattro Media\ Vizeum CCAR!

You will find us here:

Key contact:

Quattromedia/Vizeum

Bld.104, Samal 2, office 503,

Almaty, Kazakhstan, 050051

Tel./Fax: (727)262 32 25/14

Mobile:+7 701 220 31 09

Arman Matkulov | General Director

[email protected]

www.quattromedia.kz


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