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SALES

SALES. Contents. Introduction Survey Reports Global Market Shares Sales Revenue SWOT Report Competition Between Branded & Unbranded Future Challenges for Nike. Introduction.

luke-schwartz
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SALES

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  1. SALES

  2. Contents • Introduction • Survey Reports • Global Market Shares • Sales Revenue • SWOT Report • Competition Between Branded & Unbranded • Future Challenges for Nike

  3. Introduction NIKE is a major publicly traded sportswear and equipment supplier based in the United States. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment ADIDAS Adi Dassler - The Man Who Gave Adidas Its Name It is a German sports apparel manufacturer and parent company of the Adidas Group.

  4. NIKE Industry : Clothing and manufacturer of sports equipment Founded : Jan 1964 as Blue Ribbon Sports, In 1978 as Nike,Inc Founder : William J Bill Bowerman, Philip H Knight Headquarters : Washington, USA Area Served : Worldwide Key People : Philip H Knight (Chairman) Mark Parker (CEO & President) Products : Shoes and Apparel for sports Sports Equipment

  5. ADIDAS Industry : Athletic footwear, apparel and hardware markets Founded : 1924 as GebruderDasslerSchuhfabrik, 1949 as Adidas Founders : AdiDassler Headquarters : Germany Area Served : Worldwide Key People : Igor Landau (Chairman) Erich Stamminger(CEO) Products : Footwear, Sportswear, Sports Equipment

  6. SurveyReports NIKE • 75% People buy the products • Teenagers (10-15)% • Youth (65-80)% • Middle Age (10-20)% • Male & Female (70% & 30%) • Footwear & Apparels • Casuals ADIDAS • 25% People buy the products • Teenagers(15%) • Youth(70%) • Middle Age(15%) • Male &Female(50% & 50%) • Shoe • High Top Shoe

  7. Global Market Shares On Apparel

  8. Global Market Shares on Footwear

  9. Sales Revenue For The Years2009-2010 NIKE • Totaled revenue is $19.2 billion in sales. • Market Segments: Footwear: $10.3 billions Apparels: $5.24 billions Equipment:1.11 billions Others: $2.5 billions ADIDAS • Totaled revenue is $373 million in sales. • Market Segments: Adidas : 72.4% Reebok : 19.4% Taylor Made-Adidas Golf: 8.2%

  10. SWOT Report Of NIKE S = Strength : Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. W = Weakness : Profits are largely dependent on the footwear products while other branded products are not as strong. O = Opportunities : Creating sportswear items by incorporating the waste from regular manufacturing. T = Threats : Competitors are becoming more aggressive and creating high quality products that are taking from the profits of NIKE.

  11. Competition Between Branded & Unbranded • AS per the survey 67% are interested on unbranded and 33% are interested on branded products. • In 33% branded products 86% customers are saying that branded products are easily available in the market. • In the market customer behavior on the bases of the buying on the bases of mostly refer a quality as 51%, Easy availability 21%, Price 27%, National/State as 1% . • The Age group 20-30 refer for the branded products. • Professionals are focused on the branded products. • Respondents having income between 10,000-20,000 refer branded products. • Post graduates refer to the branded products.

  12. Future Challenges for Nike • Financial, social and environmental imperatives for moving to a sustainable economy. • It is long overdue,  need to diversify into more than just running. • Improvement of coaching. • Service integration • Measure Success

  13. Thank You

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