New Dimensions of Quality in Online Panels. Jacqueline Lorch Vice President, Global Knowledge Management Survey Sampling International. The World Is Moving On…. Why Does It Matter?. Questionnaire Design. Fieldwork. Interpretation. Sampling. What Are The Key Quality Elements?.
New Dimensions of Quality in Online Panels
Jacqueline LorchVice President, Global Knowledge ManagementSurvey Sampling International
“Market Research”464 million entries
“Market Research Respondents” 2 million entries
“I am an IT Director with 7 wives…”
Smith and Hofma Brown, Harris Interactive
Ask me something only I would/should know…..
pizza was a person.’ ”