Grow Your Business with Microsoft’s Application Platform

1. Grow Your Business with Microsoft’s Application Platform • Scott Allen • Solution Specialist • Microsoft New Zealand Ben Green Product Manager Microsoft New Zealand

2. Agenda • What is the Application Platform? • Application Platform Optimisation (APO) Model • Making Money with Business Intelligence • Making Money with SQL migration • Launchwave 2008 – ‘Heroes Happen Here’

3. What is Microsoft’s Application Platform? • Forrester defines an application server platform as “infrastructure software for building Web and composite applications and, increasingly, applications based on service-oriented architecture (SOA) design principles”. • The Microsoft Application Platform is a portfolio of technology capabilities, core products, and best practice guidance focused on helping IT and development department’s partner with the business to maximize opportunity. The core products of the Microsoft Application Platform are: • SQL Server • Visual Studio 2005 • BizTalk Server 2006.

4. Forrester’s Application Server Platforms Wave In July 2007 Forrester evaluated 9 vendors in the assessment – BEA Systems, IBM, Magic Software, Microsoft, Oracle, Pegasystems, Red Hat’s JBoss Division, SAP and Sun Microsystems – each offering application life-cycle coverage and a cohesive product or suite of products.   Forrester evaluated these nine vendors in five different scenarios – • Application Server Platforms • Conventional Platforms for Web Applications • Conventional Platforms for SOA Applications • Java/J2EE and Java EE Platforms • Independent SOA Platforms Microsoft placed as a leader in every evaluation, except the Java-specific scenario

5. Forrester’s Application Server Platforms Wave http://www.microsoft.com/presspass/itanalyst/default.mspx.

6. Microsoft’s Application Platform Enables a dynamic application environment that supports business growth, increases competitive advantage, and helps control costs Business Driver Business Driver SOA and BPM Increase Agility Manage Information Scalable data platform Pervasive BI Performance management Application development Reduce Application Backlog Drive App Impact User Experience Platform Investments Platform Investments

7. How do you get there? Application Platform Optimization Model More adaptive application platform driving core applications and business processes Fully service-oriented, dynamic application platform Standards-based, flexible business applications Static, disparate applications and platforms More Efficient Cost Center Business Enabler Cost Center Strategic Asset

8. Infrastructure OptimizationBuilding a People-Ready Business Model-Based Approach • Provides capability framework to help you build an optimized infrastructure (not Microsoft-specific) • Establishes a foundation based on industry analyst, academic, and consortium research • Provides guidance and best practices for step-by-step implementation • Drives cost reduction, security and efficiency gains • Enables agility

9. Application Platform Optimization Model

10. User Experience Windows Office Devices Web

11. Business Intelligence Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Complete and integrated BI offering Widespread delivery of intelligence through Microsoft Dynamics and Microsoft Office Enterprise-grade and affordable

12. SOA and Business Process Consume WebServices Compose Expose Architecture & Development IT Operations Business Competitive agility Flexible value chain Productivity, component reuse Loosely coupled & adaptable Flexibility, lower cost Heterogeneous environment

13. Data Management Compact Edition

14. Development Our Focus: Friction-FreeDeployment Support Rich Internet Apps and composite apps Design for manageability and security Development Operations PMO

15. http://www.microsoftio.com/

16. Business Intelligence

17. BizTalk Server Training • BizTalk 2006 R2 Jumpstart Training (2 Days) • The course will explore new functionality such as WF and WCF integration with BizTalk, but assumes some existing knowledge in these areas.The course also explores the new EDI and RFID technologies. Prerequisites:  Experience with Visual Studio 2005, C# and .NET development. 1+ year of experience with BizTalk Server 2006 is essential. AUCKLAND – Dates TBC - register your interest by emailing nzbiztk@microsoft.com • Designing and Developing BizTalk 2006 and 2006 R2 Solutions (3-day workshop) BizTalk Architecture – Standards - BizTalk Tools - Development and Web Services Debugging and monitoring - Business Rules Engine - Single Sign-On - Deployment and administration Advanced techniques (time permitting) - Hands-on Labs (real-life, end-to-end scenario) Cost $1500 per person Location Microsoft or on client Premises Date – Organised as required Email nzbiztk@microsoft.com to arrange your training

18. Agenda • What is the Application Platform? • Application Platform Optimisation (APO) Model • Making Money with Business Intelligence • Making Money with SQL migration • Launchwave 2008 – ‘Heroes Happen Here’

19. Gartner Survey of 1,400 CIOs1,400 CIOs in more than 30 countries representing $90B+ in IT Spending • Average BI budget will increase by 4.8% InformationWeek article on BI Spending • 77% of respondents • Less than a quarter of workers use BI software today • Only 8% report more than half of employees use BI software • But, 38% say more than half of their employee’s will use BI software in two years Gartner: “Business Intelligence will surpass security as their [CIOs] top technology priority this year.” http://www.gartner.com/press_releases/asset_143678_11.html http://www.informationweek.com/showArticle.jhtml;jsessionid=IFNUVEI1VUFNYQSNDBOCKH0CJUMEKJVN?articleID=181500685

20. BI Offers Business Opportunity Sales Cycle Offer Type

21. Top Resources For BI Partners BI and Performance Management Partner Portals Microsoft Partner Program Specializations BI Training Framework Performance Management Portal Business Intelligence Portal Performance Management - IW Business Intelligence - DM Business Intelligence Resource Kit DVD APO/BPIO Partner Sales Tool Kit BI Ready-To-Go Campaign

22. BI Resource Kit • Hands-on-lab Image and scripts • Recorded Web Casts • Technical Resources • Case Studies • News and Reviews • Whitepapers • Videos

23. www.microsoft.com/bi

24. Current Certification RequirementsEmploy or contract with two individuals, each of whom must have passed at least one of the following Microsoft exams Microsoft Exam 70-431 : TS: Microsoft SQL Server 2005 - Implementation and Maintenance Microsoft Exam 70-445 : PRO: Designing Business Intelligence Solutions Using Microsoft SQL Server 2005 Analysis Services Microsoft Exam 70-446 : PRO: Designing a Business Intelligence Infrastructure Using Microsoft SQL Server 2005 (available in 2007) Microsoft Exam 70-228 : Installing, Configuring, and Administering Microsoft SQL Server 2000 Enterprise Edition Microsoft Exam 70-229 : Designing and Implementing Databases with Microsoft SQL Server 2000 Enterprise Edition Customer Reference RequirementsSubmit at least three customer references that showcase business intelligence services, reporting, tools, and application solutions using SQL Server technology Achieving The BI Specialization

25. NZ Business Intelligence Activities • PPS Launch at NZ Connect Events • October 16thChch, 23rd AKL, 30th WGTN • BI Breakfast in Wellington October 11 • Business Decision Maker (1:few) • Partner speakers • Used for starting conversations with BDMs about Microsoft BI • BI Day in December 4TH • Technical Decision Maker/IT Pro (1:many) • 200-300 level awareness/lead gen that includes how to’s and best practices • Used for education and awareness of Microsoft’s BI offerings and to generate lead

26. 41% Do not

29. Agenda • What is the Application Platform? • Application Platform Optimisation (APO) Model • Making Money with Business Intelligence • Making Money with SQL migration • Launchwave 2008 – ‘Heroes Happen Here’

30. Database Server Tracker

31. Upgrade to SS2005 Triggers Key IT Scenarios Higher Availability Multi-terabyte data warehouse/Large OLAP Enterprise Reporting & Analytics MS Platform Pull Through (SharePoint, BizTalk, etc.) IT Lifecycle Management Plans to upgrade SAP/Siebel/vertical apps (next version) Hardware upgrade Re-write Legacy LOB application Move from dept. to datacenter deployment Special Events Corporate acquisition Change in CXO (e.g. CIO, CTO)

32. Mainstream Support Mainstream Support is the first phase of the product support lifecycle.At the supported service pack level, Mainstream Support includes: Incident support (no-charge incident support, paid incident support, support charged on an hourly basis, support for warranty claims) Security update support The ability to request non-security hotfixes Extended Support The Extended Support phase follows Mainstream Support for Business and Developer products. At the supported service pack level, Extended Support includes: Paid support Security update support at no additional cost Non-security related hotfix support requires a separate Extended Hotfix Support Agreement to be purchased (per-fix fees also apply) Please note: Microsoft will not accept requests for warranty support, design changes, or new features during the Extended Support phase Extended Support is not available for Consumer, Hardware, Multimedia, and Microsoft Dynamics products http://support.microsoft.com/lifecycle/

33. Campaign Resources: SQL Server Go to Market Content: SQL Server 2005 Upgrade Deck TDM SQL Server 2005 Upgrade Deck BDM SQL Server Sales Quick Reference guides: SQL Server 2005 sales quick reference guide SQL Server 2005 Upgrade sales quick reference guide SQL Server Partner Sales and Marketing Resources: Sales tools SQL Server 2005 Partner Job Aid SQL Server 2005 Partner datasheets These are tools for partner’s telesales reps to guide them on how to position customer campaign opportunities with their customers why they should migrate from Oracle to SQL Server 2005, and Business Intelligence SQL Server 2005 Upgrade Telesales call guide Marketing Tools Direct mail pieces your partners can use to solicit interest in SQL Server 2005 in their accounts SQL Server 2005 family direct mail piece RESOURCES Microsoft Partner training Partner Marketing Center Data Management Solutions Competency • Engaging in this Opportunity • BDM/TDM decks • Technical Resource kit (DVD) • Partner webcasts (offering, compete) • Marketing collateral on SQL Upgrade, case study • MSPP SQL competency materials • WWPC participation • Customer campaignevents participation • Subsidized advertising and promotion (online/offline) • DGAP campaigns • Telesales/Event leads • Datasheet, Battle cards • Subsidized webcasts – Finance / Vertical publications

34. Resource DVDs • SS2005 Upgrade DVD (partner version) • Combines evaluation software, business value whitepaper, data sheets, case studies, etc. for SQL Server 2005. • * Special Partner Content – BDM/TDM decks, Demand Generation templates Partner Version

35. Scheduled SQL Training Upsize your Access Databases to SQL  Microsoft  Access  to SQL migration1 day course ($580+GST per person) WELLINGTON 1 or 2 November AUCKLAND 5 or 6 November Upgrade from Microsoft® SQL Server™ 2000 to Microsoft SQL Server 2005  ‘Updating your Database Administration skills to SQL Server 2005 course ($1605+ GST) AUCKLAND 23 - 25 October WELLINGTON 29 - 31 October Register at auldhouse.co.nz or call 0800 835 835

36. Steps to Certification Before you register for an exam, you should become familiar with the exam's objectives by reviewing the associated prep guide. Candidates are expected to have hands-on experience working with the product or technology for each test. Full details of how you can prepare for your MCP Exam is at: http://www.microsoft.com/learning/mcpexams/prepare/default.mspx Register for your Exam with Prometric, either online at http://www.microsoft.com/learning/mcpexams/register/prometric.mspx or by telephone: 0800 444 1603 quoting your voucher number.  Also get a second chance to pass your Microsoft Certification exam! For a limited time, you can get a free, second shot at any IT professional, developer, or Microsoft Dynamics certification exam. Just register for this offer before your first exam, and you will get two chances to pass. To register for Second Shot please visit http://www.microsoft.com/learning/mcp/offers/secondshot/default.mspx

37. Campaign Resources: • More information on database migration, including tools, customer case studies and comparison studies, is available at the Migrate to SQL Server Web site • SQL Server Migration Assistant (SSMA) tools are for database migration wins and compete against expensive database vendors such as Oracle and Sybase.

38. Campaign Resources: • Data sheet for Technical Decision Makers

39. Campaign Resources: • Business Value of Upgrading Whitepaper

40. Campaign Resources: • Flyer and eDM

41. Agenda • What is the Application Platform? • Application Platform Optimisation (APO) Model • Making Money with Business Intelligence • Making Money with SQL migration • Launchwave 2008 – ‘Heroes Happen Here’

46. 2008 Launch Wave HEROES HAPPEN HERE STRATEGIES • Establish Microsoft as the application platform thought leader, through positive Technical Audience experience. • Accelerate adoption of wave launch products through evangelism and RDP success, compelling customer evidence, and mass trials. • Deliver Field, Partner, and Customer Readiness & Engagement, to build a rich ecosystem that will drive long-term growth of our application platform. CAMPAIGN OVERVIEW: Demonstrate to our technical audiences how Microsoft’s next generation application platform, with Windows Server 2008, SQL Server 2008, and Visual Studio 2008, can make them a hero in their organization. Establish Microsoft’s thought leadership across Web, Security, and Virtualization. Build momentum and excitement through launch, and monetize this momentum post-launch. OPPORTUNITY • Grow Microsoft’s share across Web, Security, and Virtualization, +2 pts ahead of x86 Server market, and contribute to revenue growth. • Drive SQL deeper into the data center and facilitate ISV adoption. • Launch Visual Studio as the development platform for Software + Services, to fuel adoption and growth. • Contribute to audience NSAT Developer + ITPRo

47. SQL Server Release Schedule 2008 2007 Q2 Q1 2010 - 2011 Q4/05 Q2/06 Q1 Q2 SQL Server 2005 SQL Server 2005 SP1 JOINT LAUNCH SQL Server 2005 SP2 TechEd CTP3 RTM SQL Server “vNext++” Note: CTPs approximately every 60 days beginning Tech∙Ed

48. Promotions

49. NZ App Plat Community Email: bengreen@microsoft.com to be added to the list

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