1 / 24

Building Momentum with Windows Azure

Required Slide. SESSION CODE: COS209. Building Momentum with Windows Azure. Prashant Ketkar Sr. Director Microsoft Corporation. Agenda. Market Dynamics Facing Enterprises and How Cloud Can Help. Customer Examples. How We Have Started Thinking About Cloud Internally.

luella
Download Presentation

Building Momentum with Windows Azure

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Required Slide SESSION CODE: COS209 Building Momentum with Windows Azure Prashant Ketkar Sr. Director Microsoft Corporation

  2. Agenda Market Dynamics Facing Enterprises and How Cloud Can Help Customer Examples How We Have Started Thinking About Cloud Internally Cloud Assessment – Considerations for Moving to the Cloud Continued Innovation

  3. Secular Trends and Market Dynamics Require Enterprises and IT to Adapt Ever Faster Enterprise Hyper competition • Business • Value Drivers • Innovation • Speed to market • Efficient utilization of input • Value Inhibitors • Financial risk • Non-compliance • Stockouts IT Value Drivers Say “Yes” to the business Speed of deployment Elastic scale High utilization Value Inhibitors High capex costs Loss of customer data/privacy Downtime Maximize Maximize Changing customer preferences Exponential increase in innovation, data, & compute Minimize Minimize Globalization Declining natural resources, increasing cost of inputs

  4. The Cloud and Windows Azure Are Helping Enterprises Meet These New Imperatives Weeks, months Hours or Days Speed to Market Own or Operate Cloud, Windows Azure 3 yr depreciated assets Opex, turn off at will Financial Investment 15% ~100% with dynamic scaling Utilization Build new DC or colo WW footprint (6 DCs plus CDN) Reach Self Automated Management Application Programming Automated ServiceManagement High Availability Multi-Tenancy Scale Out Windows Azure Fundamentals

  5. Cloud Frees You from Idle Capacity Due to Demand-Side Spikes HOLIDAY SEASONALITY BING SEARCHES – JAPAN VS. UK Query Volume Jan 2009 Jan 2010 •target.com•walmart.com •toysrus.comble.com By using the cloud to scale up/down you can: • Meet the business cycle (diurnal or seasonal) without over provisioning • Reduce IT administration and power costs Source: Microsoft, Alexa

  6. Customer Examples

  7. Tribune Company • Assets • 12 newspapers (Chicago Tribune, LA Times, Sun Sentinel) • 23 television stations • Over 50 websites • 32 data centers • Over 4,000 servers • 75,000 sq. ft. of raised floor • Reinventing themselves to stay relevant in a digital age • Moving to two data centers & the Windows Azure platform

  8. What has the Tribune Company built? 2 4 Content Processor (Queue) Journalist Portal (Web Role) Content Ingestion Services 1 3 Content Processor(Worker Role) Content(Blob Storage)

  9. What is the Business Value to the Tribune Company? • Empowering Journalists to break news as it happens • Empowering IT professionals • Simplified service management • Faster, unlimited scalability • Automated scale out of compute resources • Elastic storage

  10. The Windows Azure platform enables the Tribune Company to transform the future of traditional publishing

  11. How We Have Started Thinking About Cloud Internally

  12. How We Have Started Thinking About Cloud • Microsoft as an enterprise has an extreme long tail of systems and deployed servers • Over 25% of our fleet is in these long-tail properties • Nearly 40% of these will age out in next 1-2 years • We are looking at replacing these with Windows Azure but needed a structured methodology Number of Deployed Servers Discrete LT properties

  13. Considerations for Moving to Cloud While many applications can benefit from moving to the cloud, we found some may not We found that most applications can be categorized into several areas 1 • Applications that will provide value moving now, 2 • Applications with other encumbrances or no financial benefit in moving, 3 Applications in which a subset of the functionality such as web tier makes sense to move 4 • Projects that did not meet the financial hurdle rate to execute which could be opened up moving to the cloud One of the biggest benefits of the cloud is the ability to try new business models that would previously have been subject to capex constraints

  14. Cloud Assessment Considerations for Moving to the Cloud

  15. Considerations for Moving to Cloud We have developed a Cloud Assessment so other enterprises can apply astructured thought process when moving to the cloud Apply Business Considerations Inventory IT Portfolio Prioritize Opportunities • List of applications • Use assessment tool to apply 7 considerations • Target apps with lower SLAs, low migration costs and hybrid scenarios • Segment Applications by business tier, application taxonomy • Prioritize remaining apps using tool • Combine with managerial judgment • Get Quick Wins

  16. Cloud Assessment Considerations and Questions

  17. Continuing the Pace of Innovation Around Customers

  18. Continue the Pace of Innovation Around Customer Needs • Windows Azure Intro • Geo-location • Service Management API • Simple API for Cloud Services • CDN CTP • OS Versioning • Zend support • TCO calculator • Available in 41 countries Oct 08 April 09 • Sept 09 Nov 09 • Jan 10 April 10 • Mar 09 • May 09 • Oct 09 Dec 09 • Feb 10 • May/June 10 • Full Trust • 3rd party Fast CGI • Storage features: copy blob, api versioning • Live ID integration • Eclipse Toolkit • Java SDK • Diagnostics API • GA in 21 Countries • XDrive in Beta • CDN pricing • Intellitrace • .NET 4.0 • OS upgrade

  19. Track Resources • Windows Azure, Microsoft SQL Azure, Windows Azure platform AppFabric: www.windowsazure.com/techedus • Learn More: Visit the Windows Azure Boot Camp, Room 396

  20. Required Slide Resources Learning • Sessions On-Demand & Community • Microsoft Certification & Training Resources www.microsoft.com/teched www.microsoft.com/learning • Resources for IT Professionals • Resources for Developers http://microsoft.com/technet http://microsoft.com/msdn

  21. Required Slide Complete an evaluation on CommNet and enter to win!

  22. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registrationJoin us in Atlanta next year

  23. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

  24. Required Slide

More Related