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For the past few years Ezra Wyckoff and Paul Akande both have spent a ton of time building audiences on Facebook to promote products via Shopify, Teespring, Gearbubble, etc.
They began selling t-shirts using Teespring a few years ago and building audiences was and is an extremely important piece of the success puzzle in both the Teespring world and the Shopifyworld.
Chances are if you're reading this, you're currently selling something onFacebook.
Whether you sell through Teespring or Shopify or anything else, you need to master the art oftargeting.
Today, I wanted to actually show you one of the coolest ways to target on Facebook from my friend Ezra andPaul.
Not only cool but extremely powerful and focused on 100% buyer data. Then you'll see the technique go from good to amazing in the click of a button.
Have you ever ran across a shirt or any other product on your newsfeed with tons of sales andengagement?
Maybe you've had this thought once or twice, "I wonder how they went about their targeting!".
Don't worry, you're notalone...
Wouldn't it be great to know the absolute best way to build audiences for each particular niche you getinto?
Well, that is what the "Xtreme" way of doing things is all about - relying 100% on verified customers.
Do you know what this means? When you base your targeting on the buyer, you have a much better idea of what kind of interests work best for each particularniche.
Chances are you're used a different way oftargeting.
You're probably using Audience Insights as your main "go-to" technique to build your audiences and going by Affinity and other metrics to determine the bestinterests.
Audience Insights is great, but would you be surprised to find out there's an even smarter way to build your audience? Best part, it's now easier thanever!
Xtreme Targeting Machine is a revolutionary Facebook audience building tool that helps marketers build "buyer-heavy" audiences by extracting data directly from actual t- shirt/eComcustomers.
You will learn how to locate customers and XTM helps speed up the data mining process. This is a 100% unique targeting tool & technique that your list will absolutelyLOVE!
This targeting technique existed years before the creation of Xtreme Targeting Machine. Before the tool, Ezra and Paul had to physically hold down the "End" or "Pg Dn" key onour
keyboard for as long as 5 minutes! It was torture! Profitable torture, but torture! Xtreme Targeting Machine scrolls for you no matter how long it'lltake!
Before the creation of this tool, Ezra and Paul had to use the computer's native search feature to find potential interests one by one. This took up the most time. Sometimes this one step would take me days to complete. Xtreme Targeting Machine does this allin
minutes. While scrolling, XTREME TARGETING MACHINE is also extracting interests based on yoursearch.
Once the tool is finished scrolling and extracting interests based on your search, it will automatically download a simple .txt file containing a list of potential interestsfound
during your search. All you have to do is take this list over to Audience Insights and paste it in to see which interests are available to target. Voila!Simple.