K orea C onvention A ssociation

1. www.kceia.org Korea ConventionAssociation We refer to ourselves as a MICE Industry Value Optimizer.

2. www.kceia.org Korea ConventionAssociation Toward the sustained development of the convention Industry, our efforts will also contribute to the promotion of a convention culture that lead to improvements in people’s communication and the sustained development of the convention industry. KCA PROFILE 2 INTRODUCTION OF BUSINESS 3 Development Function Service BUSINESS REPORT 7 KCA MEMBERSHIP 10 Contents 1

3. www.kceia.org Chairman Honorary Advisers Vice Chairman Auditors Committee Secretary General Members Management Department Convention Department Event Department Education Department Korea ConventionAssociation According to the Convention Enhancement Act 2003, KCA was appointed as one of the central convention promotion organisations to enhance convention industry more effectively. • Korea Convention Association • Chairman: Hyun-mo Chung • Established : Aug 7, 2003 • Organisation Map KCA Profile 2

4. www.kceia.org Korea ConventionAssociation Standard Setting Lobbying Research Promotion Publication Education Networking Business Development Functions of KCA 3

5. www.kceia.org Korea ConventionAssociation KCA contributes to the maximisation of the corporate value of members through the sustained development of convention industry & the creation of a Convention Market for the future. • Development • Function • Service Convention Industry Promotion  Appointment of the Convention Ambassador  Korea Convention Congress  Modification of current PCO certificate system To increase certificate’s practicality Industry System Proposal & Lobbying  Research Service for formulation the revised bill of Convention Industry Promotion Act Business Development  Finance for Convention Business Operation  PCO/Convention Centre & Convention Service Evaluation System  The 2nd Study of Modulation of Convention Registration Programme  Convention English Editing Service  Modulation of Convention Management Programme Introduction of Business 4

6. www.kceia.org Korea ConventionAssociation Making use of all our business resources as an ‘Integrated MICE Industry’ • Development • Function • Service Convention Industry Standard Setting  Convention service Standardisation  Standardisation of the Menu Plan for Convention F&B Research & Database on Convention Industry  Build on Database (Continuous Business)  Establishment of a Convention Data Hub Extensive Network with Related Industries  Networking on Human Resources of Convention Industry  Enhancement of Cooperation with Overseas Organisations (MPI,ICCA, AUMA, GCB, JCCB, Taiwan Exhibition & Convention Association etc.) Introduction of Business 5

7. www.kceia.org Korea ConventionAssociation • Development • Function • Service KCA has instant access to world-wide information about MICE Business through its extensive network at home and overseas and this information is passed on to our members. Education  MICE Executive Development Programme  Convention Organiser Workshop Publication of Directory and Convention Industry Magazine  Publication of Convention Newsletter  Convention Organiser Directory etc. Introduction of Business 6

8. www.kceia.org Korea ConventionAssociation Sep.-Dec. Build on Tourism Information System Nov. Convention Industry Policy Promotion Symposium Dec. Korea Japan Culture & Tourism Symposium May The 24th APEC TWG May-Sep. MICE EDP (HK, Macau, China) Nov. 1st Convention Organiser Workshop May 2005 APEC TWG & Tourism Forum May-Sep. MICE EDP (USA) June Educational Cooperation with Hong Kong Polytechnic Uni. Oct. The 8th World Chinese Entrepreneurs Convention Nov. 2nd Convention Organaser workshop The 20th Korea Japan TourismPromotion Congress Korea-Japan Convention Symposium Feb. Presentation at Int’l Convention & Expo Summit (HK) Feb. The 1st Korea Convention Congress 2006 May-Sep. MICE EDP (Europe) 2003 2004 2005 2006 Business Report 7

9. www.kceia.org Korea ConventionAssociation MICE Executive Development Programme - Retraining executives of MICE industry - Total 10 weeks programme  MICE EDP 2004 Yonsei Uni. Korea, Hong Kong Polytechnic Univ.  MICE EDP 2005 Yonsei Uni. Korea, University of Nevada, Las Vegas  MICE EDP 2006 Yonsei Uni. Korea,Westminster Univ, ICCA, GCB, AUMA, Messe Düsseldorf, Messe Berlin etc. Business Report 8

10. www.kceia.org Korea ConventionAssociation Standardisation Project of…  PCO Service Quality (2005) Tariff on Convention related Goods and Services (2005)  Convention Glossary (2006)  Convention Documentation (2006)  Hotel Convention Services (2007) Business Report 9

11. www.kceia.org PCO CONVENTION CENTRE CVB KCA TRAVEL AGENT Research Institute MEETING PLANNER ETC EVENT AGENT Korea ConventionAssociation Total 103 companies and organisations related to convention industry. • Number of KCA’s Member • Convention Centre & CVB : 9 • PCO : 65 • Travel Agent : 18 • Research Institute and etc : 11 KCA Membership As a KCA member, you will receive various information, education and peer-to-peer interaction on local and international levels, and you will stay abreast of the latest trends, news and issues influencing the industry. • What KCA Provides are.. • Member Privileges • Discounted Services • Information of Internal and External MICE Industry • Network on MICE Industry 10

12. www.kceia.org Korea ConventionAssociation Contact with KCA • Secretary General : Hong-Seok Jin • Address :1687-2Seocho 4 Dong, Joongang Seocho Plaza Bldg. 5F, Seocho Gu, Seoul, Korea (137-882) • Tel :+82-2-3476-8325~7 • Fax :+82-2-3476-8449 • E-mail :kca@kceia.org • Homepage :www.kceia.org 11