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Working Together to Entertain - Enlighten - Inspire

Donate Life Hollywood. Working Together to Entertain - Enlighten - Inspire. Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director. Why Donate Life Hollywood?. Why Donate Life Hollywood? Research.

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Working Together to Entertain - Enlighten - Inspire

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  1. Donate Life Hollywood Working Together to Entertain - Enlighten - Inspire Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director

  2. Why Donate Life Hollywood?

  3. Why Donate Life Hollywood? Research • Effect of Entertainment Media on Public Willingness to Donate Organs • People believe and are motivated by television storylines, positive and negative • Public does not have personal experience to counter what they see on television

  4. Donate Life Hollywood Goal 1. Increase the number of inspiring organ and tissue donation/transplant storylines 2. Increase the public’spositive perception oforgan and tissue donation 3. Increase donor designation and consent

  5. Donate Life Hollywood Tactics Build relationships Be helpful Tell stories of Hope, Generosity, Transformation and Love Engage the Donate Life community

  6. Donate Life Hollywood: Relationships DLH letter for ER’s season premiere • Positive letter built a relationship with Dr. Joe Sachs • Consultation with John Wells • Best “approach” on television in “Old Times”

  7. Donate Life Hollywood: Relationships

  8. Donate Life Hollywood: Relationships Engaging celebrities • Donate Life Hollywood Ambassadors • Identifying donors • Person of the Year

  9. Donate Life Hollywood: Consultation • Breakfast with Carol Barbee • Shared anecdotes • Reviewed every script • Recommended experts

  10. Donate Life Hollywood: Expose our Stories • Support documentaries • Work with talk shows • Promote reality shows

  11. Donate Life Hollywood: Engage the Donate Life Community Get Activated • Join Donate Life Hollywood on Facebook • Write letters • Promote shows • Take surveys • Vote • Become a Donate Life Hollywood Fan • Become an expert • Invite Hollywood to the Film Festival • twallace@onelegacy.org

  12. Donate Life Film Festival • Workshops • Screenings • Experts Be a resource! Expand our network!

  13. Donate Life Hollywood Results “The Three Rivers Effect” • 6% nationwide increase • 4 consents • 10 lives saved/enhanced • Thousands of registrants • CBS partnership

  14. www.DonateLifeHollywood.org

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