March 2012
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IBM Coremetrics Digital Marketing Optimization Suite PowerPoint PPT Presentation


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March 2012. IBM Coremetrics Digital Marketing Optimization Suite. Bringing science to the art of digital marketing. Today’s “empowered customer” puts businesses to the test. 44% of companies use crowd sourcing from customers. 4 in 10 Smart phone users search for an item in a store. 80%

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IBM Coremetrics Digital Marketing Optimization Suite

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March 2012

March 2012

IBM Coremetrics Digital Marketing Optimization Suite


Ibm coremetrics digital marketing optimization suite

Bringing science to the art of digital marketing


Today s empowered customer puts businesses to the test

Today’s “empowered customer” puts businesses to the test

44%

of companies usecrowd sourcing from customers

4 in 10

Smart phone users search for an item in a store

80%

of CEOs think they deliver a superior customer experience

8%

of their customers agree

86%

use multiple channels

4-5x

more than average is spent by multi-channel buyers

45%

Check with a friend before buying

78%

of consumers trust peer recommendations


Ibm s smarter commerce helps businesses rise to the challenge

IBM’s Smarter Commerce helps businesses rise to the challenge

Insight

Strategy

Market

Targeted and personalized marketing across all customer interactions

Buy

Sourcing, controlling and procurement of goods and services

Buy

Market

Service

Servicing customer needs across all interaction channels

Sell

Enables selling and fulfillment of products and services across all channels

Service

Sell

Engagement

www.ibm.com/smartercommerce


Marketing s role is expanding beyond traditional boundaries

Marketing’s role is expanding beyond traditional boundaries

Insight

Strategy

Market

Targeted and personalized marketing across all customer interactions

Buy

Sourcing, controlling and procurement of goods and services

Market

Buy

Market

Service

Servicing customer needs across all interaction channels

Sell

Enables selling and fulfillment of products and services across all channels

Service

Sell

Engagement

www.ibm.com/smartercommerce


Ibm coremetrics digital marketing optimization suite

IBM has enhanced its marketing offering by acquiring leading Enterprise Marketing Management (EMM) vendors

Buy

Market

Service

Sell

www.ibm.com/smartercommerce


Cmos admit they are not prepared

CMOs admit they are not prepared

“From Stretched to Strengthened; Insights from the Global Chief Marketing Study”

www.ibm.com/cmostudy


Specific challenges reflect growing complexity

Specific challenges reflect growing complexity

“From Stretched to Strengthened; Insights from the Global Chief Marketing Study”

www.ibm.com/cmostudy


Specific challenges reflect growing complexity1

Specific challenges reflect growing complexity

“From Stretched to Strengthened; Insights from the Global Chief Marketing Study”

www.ibm.com/cmostudy


Everyone is struggling

Everyone is struggling

“From Stretched to Strengthened; Insights from the Global Chief Marketing Study”

www.ibm.com/cmostudy

10

10


Marketers must integrate marketing across all media

Marketers must integrate marketing across all media

Earned media

Paid media

PR

Ads

Owned media

11


Integrating marketing is difficult for most marketing organizations

Integrating marketing is difficult for most marketing organizations

Most marketers lack:

Earned media

Paid media

Platform

Profile

Owned media

12


Enterprise marketing management emm is the marketing platform

Enterprise Marketing Management (EMM) is the marketing platform

EMM: a comprehensive suite integratingfive critical marketing processes – across all media

Analyze

marketing data to find actionable insights

Decide

on the best marketing action

Collect

data that augments each customer profile

Deliver

engaging messages and capture reactions

Manage

marketing processes and measure results


Emm flexibly addresses the needs of specific user groups

EMM flexibly addresses the needs of specific user groups

USER GROUP

NEED

EMM SOLUTION

Digital Marketing Optimization

Turn online prospects into repeat customers and loyal advocates

Digital marketers

Customer relationship marketers

Engage each customer and prospect in a one-to-one dialogue across communication channels

Interaction Optimization

Marketing Performance Optimization

Marketing leaders, planners & decision-makers

Improve marketing operations and planning to maximize marketing ROI


The ibm coremetrics digital marketing optimization suite

The IBM Coremetrics Digital Marketing Optimization Suite

+

+

CustomerProfiles

Web Analytics

Digital

Marketing Execution

A compelling experience throughout each customer’s digital lifecycle.


Ibm coremetrics digital marketing optimization suite

IBM Coremetrics LIVE Profile provides a complete picture of each customer’s lifetime interactions with your business

Social & Mobile

Systems of Record

Traffic Sources

Off-line Interactions

Lifetime Website Behavior

Customer Attributes


Web analytics provides marketers with answers for increasing return on marketing investments

Web Analytics provides marketers with answers for increasing return on marketing investments

  • Web, social, and mobile analytics

  • Advanced segmentation

  • Impression attribution

  • Multichannel analytics

  • Customer lifecycle visibility

  • Benchmark against peers


Ibm coremetrics digital marketing optimization suite

Digital marketing execution empowers marketers to orchestrate a compelling experience throughout each customer’s digital lifecycle

Email targeting

Display ad targeting

Product recommendations

Search bid optimization


Ibm coremetrics digital marketing optimization suite

The Coremetrics Digital Marketing Optimization Suite addresses a number of customer-centric business use cases

  • Actionable digital analytics

  • Effective retargeting

  • Accountable advertising

  • Compelling personalization

  • Optimizing mobile marketing

  • Harnessing social media


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