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Web Content Development. Dr. Komlodi Class 2: Defining & Practicing IA. Agenda. Reading Quiz: Problems? Grading by the end of this week IA Chapter 3, DMMT Ch2 due next class Information architect exercise Defining & practicing IA

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Web content development

Web Content Development

Dr. Komlodi

Class 2: Defining & Practicing IA


Agenda
Agenda

  • Reading Quiz:

    • Problems?

    • Grading by the end of this week

    • IA Chapter 3, DMMT Ch2 due next class

  • Information architect exercise

  • Defining & practicing IA

  • Process of IA and the roles of an IA (term project deliverables)


Review
Review

  • What is information architecture?

  • What is NOT information architecture?


Who does what on a site
Who Does What on A Site

  • Information Architect

    • Conceptualizes purpose and strategy supported by research;

    • Plans and develops information architecture;

    • Gathers, writes, edits content in response to the information needs of users, as well as the mission and culture of the site’s sponsor(s).

  • Graphics Designer

    • Creates the user interface, the site’s “look and feel”; develops site’s graphics.

  • Programmer/Engineer

    • Builds the site’s functionality, code base, environment, etc.


IA Exercise SummaryExperience

  • Must be fluent in the principles of Web usability (project administration, site analysis, user surveys, audience profiles, test planning, recruitment, test implementation, analysis, and reporting), information architecture, and graphical user-interface design principles to provide Web usability expertise to clients and team.

  • Familiar with basic web technologies such as HTML, CSS, XML, XHTML, ASP, PHP and .NET suite of solutions – and how these technologies are used to build web sites and applications.

  • Familiar with Content Management Systems (CMS) and dynamic web applications.

  • Familiarity with e-mail marketing and direct mail, preferably with experience managing usability as it relates to conversion and personalization of content for customer segments.


IA Exercise SummaryExperience

  • 5+ years of experience designing information architecture for a high traffic, media-focused multi-platform firm.

  • Background in cognitive psychology, library & information science, or graphic design

  • Excellent problem-solving skills.

  • A solid understanding of User Centered Design principles

  • Understanding of programming technologies, specifically capabilities and limitations.

  • Understanding of content management systems.

  • Familiarity with user research methodologies and web analytics.

  • Deep understanding of user behavior and information retrieval.

  • Ability to manage multiple projects under tight deadlines with complex requirements.

  • Experience working with technical and design teams and an understanding of their workflow and processes.

  • Excellent written and oral communication skills.

  • Precise organization skills.

  • Meticulous attention to detail.

  • Strong interpersonal skills and ability to collaborate with inter-disciplinary teams in deadline situations


IA Exercise Summary - Tasks

  • Participate in all phases of scoping, architecting, and design

  • Define the user model and user interface for new Barnes & Noble products and features

  • Partner with business owners and the project team to define an experience that meets business and user goals

  • Translate specific use cases and business rules into a recommended approach

  • Develop high-level and/or detailed user scenarios, wireframes, and prototypes to effectively communicate design ideas

  • Consult with technical leads to determine feasibility of the recommended approach

  • Produce the detailed functional specifications required to implement design

  • Gauge the usability of new and existing features, and make constructive and reasonable suggestions for change

  • Work with designers and engineers to realize the blueprint

  • Support the QA team through integration and end-to-end testing

  • Monitor user feedback, site data and customer service inquiries to identify opportunities for growth and improvement.


Ia exercise summary
IA Exercise Summary

  • $90,000 - 140,000

  • $100,000 - 120,000

  • $45,000 - 55,000 (entry level)

  • $65,000 - 90,000

  • $100,000 - 120,000

  • $90,000 - 94,999


The role of ia in websites
The Role of IA in Websites

  • IA defines most of what you see on a website: the content, organization, and navigation of the information on the site

  • Jared Spool: Users could find target pages in site 42% of the time

  • If IA is not done right, your website will be a failure


Information architects
Information Architects

  • Innies and outies

  • Training for IA-s?

    • Graphic design and information design

    • Information and library science

    • Journalism and writing

    • Usability engineering

    • Marketing

    • Computer science


Why focus on web content and information architecture
Why Focus on Web Content and Information Architecture?

  • Cost Efficiency

    • Finding information

    • Not finding information

    • Value of education

    • Construction

    • Maintenance

    • Training

    • Value of brand

  • Competitive Advantage

    • In a bloated WWW, clear thinking and usability stand out


The web needs clear thinking
The Web Needs Clear Thinking

  • Search engines are indexing fewer sites

  • Users are relying on favorite sites, referrals from trusted sources

  • Sites that last do so because they have a plan reflecting users needs

  • Everyone can publish, but not everyone should


From presence to experience
From “Presence” to “Experience”

  • Early Web: Provide information

    • Content, navigation, infrequent updates

    • Focus is on designing a web “presence”

  • Recent Past: Deliver services & functions

    • Online registration, pay online, online giving, etc.

    • Focus is on programming & technical engineering

  • Present: Build community & experience

    • Online Learning, SIGs, CMS, BLOGS

    • Focus is on community and the user “experience”



Evolution of a site
Evolution of a Site

Community

(End users connect)

Interaction

(self-service, functions)

Information

(info., facts, directions, etc.)


Process of information architecture

Process of Information Architecture

Term Project Deliverables


User centered web development life cycle
User-Centered Web Development Life Cycle

  • Define mission and target user population

  • Collect user (and sponsor) requirements

  • Create, evaluate, and modify conceptual design

  • Create and modify physical design

  • Perform usability testing

  • Implement and market website

  • Evaluate and improve site

Lazar, J. (2005) Web usability. Pearson, Addison-Wesley.


Information architecture in the user centered web development life cycle
Information Architecture in theUser-Centered Web Development Life Cycle

  • Define mission and target user population

  • Collect user (and sponsor) requirements

  • Create, evaluate, and modify conceptual design

  • Create and modify physical design

  • Perform usability testing

  • Implement and market website

  • Evaluate and improve site

Lazar, J. (2005) Web usability. Pearson, Addison-Wesley.


Information architecture in the user centered web development life cycle1
Information Architecture in theUser-Centered Web Development Life Cycle

  • Define mission and target user population

  • Collect user (and sponsor) requirements

    • Site scope

Lazar, J. (2005) Web usability. Pearson, Addison-Wesley.


Content context users
Content, Context, Users

Context

Content

Users

Information Architecture for the World Wide Web


Goals of the research
Goals of the Research

  • Who are the sponsors/stakeholders of your site (i.e., who's paying and/or responsible for its development)?

  • What are the sponsor's goals and objectives for the site? How do you know this?

  • What does this audience need from your site? How do you know this?

  • Are the needs of your sponsors and users in synch? If not, how will you resolve this potential conflict? If so, how will you take advantage of these shared interests?

  • How will members of your Web team become familiar with answers to these basic questions?


Information architecture in the user centered web development life cycle2
Information Architecture in theUser-Centered Web Development Life Cycle

  • Define mission and target user population

  • Collect user (and sponsor) requirements

  • Create, evaluate, and modify conceptual design:

    • High-level blueprint

    • Application flow or script

Lazar, J. (2005) Web usability. Pearson, Addison-Wesley.



Information architecture in the user centered web development life cycle3
Information Architecture in theUser-Centered Web Development Life Cycle

  • Define mission and target user population

  • Collect user (and sponsor) requirements

    • Site scope

  • Create, evaluate, and modify conceptual design:

    • High-level blue print

    • Application flow or script

  • Create and modify physical design

    • Wire frame

    • Detailed content inventory

Lazar, J. (2005) Web usability. Pearson, Addison-Wesley.


Design
Design

Wire Frame

Example

Student

Advising

Home

Page



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