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Harrisburg, PA May-July 2010

Increasing Revenue Using The Media Audit PennLive.com Overview. Presented by: John Schwab Northeast Market Manager The Media Audit. Harrisburg, PA May-July 2010. Over 191,034 Harrisburg Adults Visit PennLive.com each month …Two-Thirds of them (121,024) log on every week. Past 30 days.

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Harrisburg, PA May-July 2010

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  1. Increasing Revenue Using The Media Audit PennLive.com Overview Presented by: John Schwab Northeast Market Manager The Media Audit Harrisburg, PA May-July 2010

  2. Over 191,034 Harrisburg Adults Visit PennLive.com each month …Two-Thirds of them (121,024) log on every week Past 30 days PennLive.com 191,034 36.8 Past 7 days PennLive.com 121,024 23.3

  3. PennLive.com is the top ranking website in the market! 52.5% of New Orleans Adults visit NOLA.com each month

  4. PennLive.com User Age Profile

  5. PennLive.com User Gender Profile

  6. PennLive.com User Ethnicity Profile

  7. PennLive.com User Income Profile

  8. PennLive.com User Education Profile

  9. 191,000+ Adults visit PennLive.com each month The average annual HHI of PennLive.com visitors is $70,093, the average age is 42

  10. PennLive.com outperforms the market in reaching 25-44 year old college educated adults with $100K-$150K annual HH income More likely to be Age 18-49 More likely to earn $50K+ More likely to be college-educated

  11. PennLive.com User Family Life PennLive.com is 36% more likely than market average to reach Dual Income Families, 52% more likely to reach parents of teenagers, and 78% more likely to reach Dual Income families with children under age 6.

  12. What are PennLive.com visitors buying this year???

  13. 41,578 vehicle buyers (51.9%) visit PennLive.com each month

  14. Harrisburg Market Vehicle Buyers spend largest portion of their media day with Internet 194 Minutes Per Day

  15. PennLive.com reaches more vehicle buyers than any Radio Station

  16. PennLive.com Visitors are planning to buy electronics & appliances this year

  17. PennLive.com Users are Sporting Goods Enthusiasts

  18. PennLive.com Users Shop a Diverse List of Stores Nearly 3 out of 4 (73.4%) Burlington Coat Factory shoppers visit PennLive.com and 67.3% of Cabela’s shoppers visit PennLive.com. PennLive.com visitors are 47% more likely to shop at Macy’s, and 36% more likely than market average to shop at Kohl’s.

  19. PennLive.com Visitors are nearly twice as likely to search for jobs online

  20. PennLive.com Reaches the most job seekers… 46.7% or 125,197

  21. PennLive.com Outperforms the market in reaching a diverse workforce!

  22. What other local websites do PennLive.com Users Visit? 57.3% of PennLive.com users also visit ABC7.com. Only 36.5% visit WGAL.com, 22.9% of PennLive.com users visit Fox43.com, and 21.9% of PennLive.com users visit WHPTV.com.

  23. Increasing Revenue Using The Media Audit Harrisburg, PA May-July 2010 Presented by John Schwab Northeast Market Manager The Media Audit

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