Highways for LIFE. Steps in the Marketing Plan Development Process Create of a very basic plan as a “straw man” Send “straw man” plan to team as homework Bring team together for two- or three-day retreat Have team work through the process to make the plan their own .
Steps in the Marketing Plan Development Process
Note: FHWA is developing a guidebook for this approach.
Identified in RSA Marketing Plan:
Multiple new materials posted:
What it is you want from each audience
What they can expect in return?
Understand the Environment
Find the Opportunity
Involve the Right Players
Explore the Most Appropriate Tool
Bring in the Experts
Evaluate and Celebrate
Louisiana Roundabout Marketing Plan