Foundations of Business 3e. Pride, Hughes, & Kapoor. Building Customer Relationships Through Effective Marketing. Chapter 11. Learning Objectives. Understand the meaning of marketing and the importance of management of customer relationships.
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Foundations of Business 3e
Pride, Hughes, & Kapoor
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large