Chapter 10. Post-Decision Processes. Learning Objectives~ Ch. 10. Distinguish between the dissonance and the regret that consumers may experience after acquisition, consumption, or disposition.
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What was the last negative e-WOM you left for a business and what motivated that?
What is something special a company did for you lately?
DestroyOptions forPost-Acquisition Disposition
“…action taken toward possessions.”Temporary or Involuntary
Temporary or Permanent