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Siege Mode. 2008 Summer Olympics. Predispositions. Dealing with an international user base Impossible to reach everyone Define interaction. The Users. Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects

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siege mode

Siege Mode

2008 Summer Olympics

predispositions
Predispositions
  • Dealing with an international user base
  • Impossible to reach everyone
  • Define interaction
the users
The Users
  • Find information about TV broadcasting of the games
  • Wanted to know internet popularity
  • Previous/current projects
  • Projected interaction and information
insights
Insights
  • People like story lines
  • The internet is the way to go
  • Users demand instant gratification
concepts
Concepts
  • Fantasy league
  • On-Demand style of viewing for the TV
  • Online competition to choose event winners
  • Interactive website
our strategy
Our Strategy
  • Advertise website with television networks
  • Link from official 2008 summer games website
  • Viral video advertising
  • Athlete/team promotion
ad