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Siege Mode PowerPoint PPT Presentation


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Siege Mode. 2008 Summer Olympics. Predispositions. Dealing with an international user base Impossible to reach everyone Define interaction. The Users. Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects

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Siege mode

Siege Mode

2008 Summer Olympics


Predispositions

Predispositions

  • Dealing with an international user base

  • Impossible to reach everyone

  • Define interaction


The users

The Users

  • Find information about TV broadcasting of the games

  • Wanted to know internet popularity

  • Previous/current projects

  • Projected interaction and information


Insights

Insights

  • People like story lines

  • The internet is the way to go

  • Users demand instant gratification


Concepts

Concepts

  • Fantasy league

  • On-Demand style of viewing for the TV

  • Online competition to choose event winners

  • Interactive website


Prototype

Prototype


Our strategy

Our Strategy

  • Advertise website with television networks

  • Link from official 2008 summer games website

  • Viral video advertising

  • Athlete/team promotion


Questions

Questions?


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