Top SEO Trends in 2020

1. 2020TOP SEO TRENDS DIGITAL MARKETING Photo byPaul Green on Unsplash

2. TABLE OF CONTENTS INTRODUCTION SEO definition. BRIEF | OVERVIEWHow SEO can change and upgrade your business. QUICK NOTES SEO Trends HOW WE CAN HELP Contact Prism t0 enhance your brand value Prism Marketing Management | UAE-CAN-IND

3. SEO | Introduction and Definition Google makes around 3,200 algorithm updates per year. So, now you can imagine the emerging changes it brings with it! Photo by Merakist on Unsplash Prism Marketing Management | UAE-CAN-IND

4. SEO | Introduction and Definition INSERT PICTURE Hey Everyone! This is Lovetto N., Digital marketing specialist at Prism Marketing Management. I’m going to break down the top SEO trends for the year 2020... Prism Marketing Management | UAE-CAN-IND

5. SEO | Introduction and Definition ABOUT SEO [SEARCH ENGINE OPTIMIZATION] IMPORTANCE FOR BUSINESS OWNERS MAKING USE OF SEO PRACTICES EXAMPLES OF LEADERS THAT HARNESS THE POWER OF SEO Photo by Merakist on Unsplash Prism Marketing Management | UAE-CAN-IND

6. #1FEATURED SNIPPETS Prism Marketing Management | UAE-CAN-IND

7. #1 | FEATURED SNIPPETS Featured Snippets are a format that provides users with a concise, direct answer to their questions. On the search results page itself… Without requiring the user to click through to a specific result. Prism Marketing Management | UAE-CAN-IND

8. #1 | FEATURED SNIPPETS Google has evolved through featured snippets to create a better search experience for the user. Only possible if your website is ranking, and these rich/ featured snippets have been added at the backend. Convenient to the user, as they don’t need to click a link to read an article, but can read it as they hit the search bar. These SERP features improve brand awareness, traffic to your website and also boost revenue, especially when part of an overall digital strategy Prism Marketing Management | UAE-CAN-IND

9. #1 | FEATURED SNIPPETS NEXT STEPS How to Get Rich Snippets. Select the markup specifications. Determine the content type. Identify all required properties. Develop the structured data markup. Test the structured data markup. Monitor SERPs for the rich snippet. Prism Marketing Management | UAE-CAN-IND

10. #1 | FEATURED SNIPPETS examples Prism Marketing Management | UAE-CAN-IND

11. #2INFLUENCER MARKETING Prism Marketing Management | UAE-CAN-IND

12. #2 | INFLUENCER MARKETING This is increasingly becoming a necessity for marketers. Collaborating with influencers can help create online buzz about your brand. In addition, it can strengthen your brand's reputation, improve audience engagement, & increase conversions. Prism Marketing Management | UAE-CAN-IND

13. #2 | INFLUENCER MARKETING People often don’t trust intrusive ads and look for information that is trustworthy and genuine. Chances of people trusting a known influencer/ blogger are much more than trusting an ad. Hence, digital marketing companies are increasingly resorting to this (influencer) marketing approach. Prism Marketing Management | UAE-CAN-IND

14. #2 | INFLUENCER MARKETING Partnering with an influencer/ blogger helps enhance your content reach and drives more traffic to your site. They also help you build quality backlinks, which are one of the main factors Google considers when evaluating a web page’s ranking. Prism Marketing Management | UAE-CAN-IND

15. #2 | INFLUENCER MARKETING Keep in mind what type of content you want the blogger to create, and how you can backlink it to your website. Make sure you are partnering with an influencer that is relevant to your industry and product, with an authoritative digital presence. Prism Marketing Management | UAE-CAN-IND

16. #2 | INFLUENCER MARKETING examples Prism Marketing Management | UAE-CAN-IND

17. #3VOICE SEARCH Prism Marketing Management | UAE-CAN-IND

18. #3 | VOICE SEARCH With increasing use of smartphones, voice search is turning to be a popular trend. Other than the phone, these searches can be done on voice assistants such as Voice Pod, Amazon echo, Samsung smart TV, etc. Including conversational searches in your SEO strategy will help you generate more organic traffic if you really know how to optimize your website for voice search. Prism Marketing Management | UAE-CAN-IND

19. #3 | VOICE SEARCH In case you are wondering, Voice searches have a vital effect on SEO since it is mainly asking questions via voice instead of entering search queries. When the user uses words to describe his query, voice search cuts short the not so important’ choppy keywords. More than 50% of all internet searches are estimated to be executed via voice. By adapting to this new trend, your content is sure to stand out in any given search engine. Prism Marketing Management | UAE-CAN-IND

20. #3 | VOICE SEARCH Voice assistants will become a trend. It will cause the users to shift from type search to voice search. At present 27% smartphone users are using voice search every day. The are three main reason due to which they do so. Convenience | Speed | Accuracy Prism Marketing Management | UAE-CAN-IND

21. #3 | VOICE SEARCH CONVENIENCE Out of these, 42% people perform a voice search while driving or travelling because they don't want to type. It gives them the opportunity of making hands-free searches. SPEED Of all voice search users, 43% cite that voice search is faster than type search. We can type 40 words in a minute but can speak 150 words in a minute, enabling quicker searches within the same time span. ACCURACY 28% think voice search is a more reliable way of searching when there is an urgency. A voice search returns precise and relevant results, often narrating answers via voice assistants. Prism Marketing Management | UAE-CAN-IND

22. #3 | VOICE SEARCH examples Prism Marketing Management | UAE-CAN-IND

23. #4SECURE WEBSITES Prism Marketing Management | UAE-CAN-IND

24. #4 | SECURE WEBSITES If it begins with “https” instead of “http” it means the site is secured using an SSL Certificate (the s stands for secure). SSL Certificates secure all of your data as it is passed from your browser to the website's server. Assuring your visitors that their data is protected while they are on your web page is extremely important. If the user feels unsafe using the website, he might just leave the webpage quickly. Most users that see a ‘Not secure’ warning appear, will not proceed further to your page. These bounce rates directly affect the rank of that page in the organic search listings. Prism Marketing Management | UAE-CAN-IND

25. #4 | SECURE WEBSITES It is vital to authorize the HTTPS protocol for your website. HTTPS provides website users with an encrypted and authenticated secure connection. Google wants its users to experience secure browsing and hence, if you implement HTTPS, you might experience a minor SEO boost. Prism Marketing Management | UAE-CAN-IND

26. #4 | SECURE WEBSITES 9 Steps for Creating a Secure Website Make Your Site Secure Choose a capable host. Select the right content management system. Manage add-ons and plugins. Enable different access levels. Implement reliable passwords. Set up automatic backups. Keep security subscriptions updated. Include a secure sockets layer certificate. Prism Marketing Management | UAE-CAN-IND

27. #4 | SECURE WEBSITE examples Prism Marketing Management | UAE-CAN-IND

28. #5VIDEO MARKETING Prism Marketing Management | UAE-CAN-IND

29. #5 | VIDEO MARKETING Video Marketing. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Importance: Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. Prism Marketing Management | UAE-CAN-IND

30. #5 | VIDEO MARKETING Importance: Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. Prism Marketing Management | UAE-CAN-IND

31. #5 | VIDEO MARKETING Effectiveness: While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. Prism Marketing Management | UAE-CAN-IND

32. #5 | VIDEO MARKETING examples Prism Marketing Management | UAE-CAN-IND

33. #6MOBILE UX Prism Marketing Management | UAE-CAN-IND

34. #6 | MOBILE UX UI/UX is a very crucial aspect of your mobile application. In order to make your app successful, you must provide an amazing user interface and user experience through your app. By understanding the need of your target audience and their market preference, you can make your app interactive and more engaging. Importance: The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. ... The UI and UX Design help to win the consumers' confidence and make them use your application or website providing them what they are looking for. Prism Marketing Management | UAE-CAN-IND

35. #6 | MOBILE UX Mobile First Approach: Mobile UX best practices demand a mobile-first approach. It's when a UX designer starts with the mobile version of a website and then creates the desktop version as an extension of that, rather than the other way around. Most mobile UX patterns work well on desktop sites, but the reverse is not always true. Mobile-friendly web pages are a growing trend, especially since more people around the world are obtaining smartphones as more and more cell phone towers are being built. Apart from having a mobile-friendly website, an interface that is easy to read and grab people’s attention; basically keep them engaged and entertained has become the need of the hour! Prism Marketing Management | UAE-CAN-IND

36. #6 | MOBILE UX Since most of the people use a smartphone for conducting any local search, it is important to have a mobile version of your website to reach the maximum amount of people interested in your product/ services. To keep up with your competitors, all your web pages must be optimized and updated. Prism Marketing Management | UAE-CAN-IND

37. #6 | MOBILE UX examples Prism Marketing Management | UAE-CAN-IND