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New strategic vision

HAZEL. New strategic vision. Floor Vasse Meryl Schotanus. H. Overview. Hazel What went wrong? Improving Hazel’s image - Focus on women only - New website door to door sale - New product. Hazel until today.

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New strategic vision

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  1. HAZEL New strategicvision Floor VasseMeryl Schotanus

  2. H Overview • Hazel • What went wrong? • ImprovingHazel’s image- Focus on womenonly- New websitedoorto door sale - New product

  3. Hazel until today • For 50 years we were the largest direct seller of cosmetics and beauty products- Unfortunately sales began to decline in 1990s It is time to change!

  4. What went wrong? • We have been focusing on direct sales a lot even though this way of selling did not increase sales • Bad brand image • Lack of interesting new lines • Bad quality

  5. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

  6. X

  7. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

  8. Launch website: January 1, 2012

  9. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

  10. - Natural look- For every type of woman- Available at January 15, 2012

  11. Projected Sales • Sales 2011: $140 billion • Sales 2012: $140.5 billion • Sales 2013: $141.5 billion

  12. Improvements • Focus on womenonly • Selling via internet • New website • New product

  13. Are there any questions?

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