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Martin Guitar production. Bang miyeon , choi hyunuk , kwag sooyeon , ku changwon. contents. Martin guitar? Process of producing Martin guitar Features of producing Martin guitar Operational challenges – recommendation Technical challenges – recommendation Other recommendation.

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martin guitar production

Martin Guitarproduction

Bang miyeon, choihyunuk,

kwagsooyeon, kuchangwon

contents
contents
  • Martin guitar?
  • Process of producing Martin guitar
  • Features of producing Martin guitar
  • Operational challenges – recommendation
  • Technical challenges – recommendation
  • Other recommendation
1 martin guitar
1. Martin guitar?

Top quality guitar company from 1833

Prices are from about $300 to about $12,000

slide4

Top Quality

1. Martin guitar?

2 process of producing martin guitar
2. Process of producing martin guitar
  • 1) Raw material – Wood
  • Peru Mahogany
  • American Maple
  • Spanish Cedar
  • 2) Neck Support - Grain runs along with the annual ring of the tree
2 process of producing martin guitar1
2. Process of producing martin guitar
  • 3) Cut wood into thin slats by machine
  • 4) Carving Neck by CNC machine

5) Machine makes the hole and human inspects it

2 process of producing martin guitar2
2. Process of producing martin guitar
  • 6) Carving exact frets by machine

7) Mahogany blocks – made by CNC machine

8) Flexible Line – made by machine

2 process of producing martin guitar3
2. Process of producing martin guitar
  • 9) Bridge – made by CNC machine, similar to the neck
  • 10) Body – made similarly to CNC, but are in bed

11) Body Back – Very same operation as body, but separate piece of wood

2 process of producing martin guitar4
2. Process of producing martin guitar
  • 12) Brace – needs good skills, takes delicate touch by master

13) Lining Rim – all by hand

14) Fiber – black, white, ivory binding or decorating edge of guitar

Fit into the slot perfectly accurate

2 process of producing martin guitar5
2. Process of producing martin guitar
  • 15) Fitting the neck – uses special device to check the exact position of the neck
  • 16) Tuning machine – fixed to the head by hand

17) String Line – carved by hand

18) Inspecting

3 features of producing martin guitar
3. Features of producing martin guitar
  • 1) Manual labor > Mechanization
  • Internal plant isn’t mechanized and has separated parts unlike other factories
  • Still uses draft knives, files and their hands to make guitars
  • Machines are used only in dangerous process
3 features of producing martin guitar1
3. Features of producing martin guitar
  • 2) Factory > Workshop
  • Factory contains heavy equipment used for assembly line production – can produce adequate amounts of guitars, whose demand can’t be afforded by small workshop
4 1 operational challenges
4.1 Operational challenges
  • 1) Adjusting to Changes

Mandolin

Ukulele

slide14

2) Distribution problem

    • Early, C.A. Zoebisch & Son was the sole distributor of Martin Guitars
    • Frank Martin made extensive sales trips where he personally sold the majority of the company’s output to music dealer
    • Now, the company uses optimal selling method – The products are sold at only authorized stores and online

4.1 Operational challenges

4 2 operational challenges recommendation
4.2 operational challenges - recommendation
  • 1) Adjusting to Changes – Electronic guitar
    • The competitive brands of quality guitar give weight to producing electric guitars.
slide16

2) Distribution problem

  • – need more authorized shops in Asia

Authorized shops in North America

Too few shops in Asia!

4.2 operational challenges - recommendation

5 1 technical challenges
5.1 Technical challenges
  • 1) T-cross Bar Problem
    • During the World War II, metal supply was in shortage
    • Replaced T-cross bar with a similarly shaped piece of ebony, but it was more prone to neck–angle problems
    • After the war, the steel T–bar found its way back into production, only to be replaced in 1967 by a square steel tube
    • In 1985 the Martin Company introduced adjustable reinforcing (truss) rod
slide18

2) Rosewood Supply Problem

    • Until the mid 60’s, Martin had always purchased rosewood in log (or "timber") form in Brazil
    • In mid 60’s, the Brazilian government placed an embargo on timber shipments
    • The company began importing rosewood from India
    • The new three–piece back D–35 was a major success

5.1 Technical challenges

slide19

3) Dreadnought Body Style

    • Originally devised in 1916 as a collaboration between Martin and the Oliver Ditson Co., the dreadnought body style was larger and deeper than most guitars
    • Greater volume and louder bass made the guitar more useful as an accompaniment instrument for singers of the day
    • Today the "dreadnought" size and shape is considered one of the "standard" acoustic guitar shapes

5.1 Technical challenges

slide20

4) 14 Fret Neck Innovation

    • After the Great Depression in 1929, Martin’s sales decreased drastically
    • Martin changed the conventional 12 fret neck to 14 fret neck, which allowed easier access to higher notes
    • Great players like Leroy Powell, Al Esposito welcomed the change

5.1 Technical challenges

5 2 technical recommendation comparison with cort
5.2 Technical recommendation - Comparison with Cort
  • 1) Martin’s specialty: Handmade
    • Cort operates highly mechanicalized company
    • But there are also operations by hand
    • So Martin should keep their handmade policy
slide22

2) Making Body

    • Martin’s process of making body part is too inefficient
    • Like the machine of Cort, Martin should implement some new machines to higher the production rate
  • 5.2 Technical recommendation
slide23

3) Making Neck

    • Martin’s process of making neck part is too inefficient
    • Like the machine of Cort, Martin should implement some new machines to higher the production rate
  • 5.2 Technical recommendation
slide24

4) Gluing Bracers

    • Martin’s process of gluing bracers is all by hand
    • But this gluing process is much more efficient by machine, and it does not lower the quality, if not highering it
    • Like the machine of Cort, Martin should implement some new machines to higher the production rate
  • 5.2 Technical recommendation
slide25

5) Using efficient line

    • Martin’s whole process is too long in distance – there are too much time wasted by moving the parts
    • Martin should change the composition of the company to be more efficient
  • 5.2 Technical recommendation
slide26

6. Other Recommendation

  • Adopting Meister System
    • Germany’s Porsche uses this system
    • Come down by education of apprentices from medieval Zunft
    • Martin can adopt this system to train apprentices into masters
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