Martin guitar production
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Martin Guitar production. Bang miyeon , choi hyunuk , kwag sooyeon , ku changwon. contents. Martin guitar? Process of producing Martin guitar Features of producing Martin guitar Operational challenges – recommendation Technical challenges – recommendation Other recommendation.

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Martin Guitar production

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Martin guitar production

Martin Guitarproduction

Bang miyeon, choihyunuk,

kwagsooyeon, kuchangwon


Contents

contents

  • Martin guitar?

  • Process of producing Martin guitar

  • Features of producing Martin guitar

  • Operational challenges – recommendation

  • Technical challenges – recommendation

  • Other recommendation


1 martin guitar

1. Martin guitar?

Top quality guitar company from 1833

Prices are from about $300 to about $12,000


Martin guitar production

Top Quality

1. Martin guitar?


2 process of producing martin guitar

2. Process of producing martin guitar

  • 1)Raw material – Wood

  • Peru Mahogany

  • American Maple

  • Spanish Cedar

  • 2)Neck Support - Grain runs along with the annual ring of the tree


2 process of producing martin guitar1

2. Process of producing martin guitar

  • 3)Cut wood into thin slats by machine

  • 4)Carving Neck by CNC machine

5)Machine makes the hole and human inspects it


2 process of producing martin guitar2

2. Process of producing martin guitar

  • 6)Carving exact frets by machine

7)Mahogany blocks – made by CNC machine

8)Flexible Line – made by machine


2 process of producing martin guitar3

2. Process of producing martin guitar

  • 9)Bridge – made by CNC machine, similar to the neck

  • 10)Body – made similarly to CNC, but are in bed

11)Body Back – Very same operation as body, but separate piece of wood


2 process of producing martin guitar4

2. Process of producing martin guitar

  • 12)Brace – needs good skills, takes delicate touch by master

13)Lining Rim – all by hand

14)Fiber – black, white, ivory binding or decorating edge of guitar

Fit into the slot perfectly accurate


2 process of producing martin guitar5

2. Process of producing martin guitar

  • 15)Fitting the neck – uses special device to check the exact position of the neck

  • 16)Tuning machine – fixed to the head by hand

17)String Line – carved by hand

18)Inspecting


3 features of producing martin guitar

3. Features of producing martin guitar

  • 1) Manual labor > Mechanization

  • Internal plant isn’t mechanized and has separated parts unlike other factories

  • Still uses draft knives, files and their hands to make guitars

  • Machines are used only in dangerous process


3 features of producing martin guitar1

3. Features of producing martin guitar

  • 2) Factory > Workshop

  • Factory contains heavy equipment used for assembly line production – can produce adequate amounts of guitars, whose demand can’t be afforded by small workshop


4 1 operational challenges

4.1 Operational challenges

  • 1) Adjusting to Changes

Mandolin

Ukulele


Martin guitar production

  • 2) Distribution problem

    • Early, C.A. Zoebisch & Son was the sole distributor of Martin Guitars

    • Frank Martin made extensive sales trips where he personally sold the majority of the company’s output to music dealer

    • Now, the company uses optimal selling method – The products are sold at only authorized stores and online

4.1 Operational challenges


4 2 operational challenges recommendation

4.2 operational challenges - recommendation

  • 1) Adjusting to Changes – Electronic guitar

    • The competitive brands of quality guitar give weight to producing electric guitars.


Martin guitar production

  • 2) Distribution problem

  • – need more authorized shops in Asia

Authorized shops in North America

Too few shops in Asia!

4.2 operational challenges - recommendation


5 1 technical challenges

5.1 Technical challenges

  • 1) T-cross Bar Problem

    • During the World War II, metal supply was in shortage

    • Replaced T-cross bar with a similarly shaped piece of ebony, but it was more prone to neck–angle problems

    • After the war, the steel T–bar found its way back into production, only to be replaced in 1967 by a square steel tube

    • In 1985 the Martin Company introduced adjustable reinforcing (truss) rod


Martin guitar production

  • 2) Rosewood Supply Problem

    • Until the mid 60’s, Martin had always purchased rosewood in log (or "timber") form in Brazil

    • In mid 60’s, the Brazilian government placed an embargo on timber shipments

    • The company began importing rosewood from India

    • The new three–piece back D–35 was a major success

5.1 Technical challenges


Martin guitar production

  • 3) Dreadnought Body Style

    • Originally devised in 1916 as a collaboration between Martin and the Oliver Ditson Co., the dreadnought body style was larger and deeper than most guitars

    • Greater volume and louder bass made the guitar more useful as an accompaniment instrument for singers of the day

    • Today the "dreadnought" size and shape is considered one of the "standard" acoustic guitar shapes

5.1 Technical challenges


Martin guitar production

  • 4) 14 Fret Neck Innovation

    • After the Great Depression in 1929, Martin’s sales decreased drastically

    • Martin changed the conventional 12 fret neck to 14 fret neck, which allowed easier access to higher notes

    • Great players like Leroy Powell, Al Esposito welcomed the change

5.1 Technical challenges


5 2 technical recommendation comparison with cort

5.2 Technical recommendation- Comparison with Cort

  • 1) Martin’s specialty: Handmade

    • Cort operates highly mechanicalized company

    • But there are also operations by hand

    • So Martin should keep their handmade policy


Martin guitar production

  • 2) Making Body

    • Martin’s process of making body part is too inefficient

    • Like the machine of Cort, Martin should implement some new machines to higher the production rate

  • 5.2 Technical recommendation


Martin guitar production

  • 3) Making Neck

    • Martin’s process of making neck part is too inefficient

    • Like the machine of Cort, Martin should implement some new machines to higher the production rate

  • 5.2 Technical recommendation


Martin guitar production

  • 4) Gluing Bracers

    • Martin’s process of gluing bracers is all by hand

    • But this gluing process is much more efficient by machine, and it does not lower the quality, if not highering it

    • Like the machine of Cort, Martin should implement some new machines to higher the production rate

  • 5.2 Technical recommendation


Martin guitar production

  • 5) Using efficient line

    • Martin’s whole process is too long in distance – there are too much time wasted by moving the parts

    • Martin should change the composition of the company to be more efficient

  • 5.2 Technical recommendation


Martin guitar production

6. Other Recommendation

  • Adopting Meister System

    • Germany’s Porsche uses this system

    • Come down by education of apprentices from medieval Zunft

    • Martin can adopt this system to train apprentices into masters


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