Ba honours in marketing management nn52
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BA (Honours) in Marketing & Management (NN52). Induction to Stage 2. Key people The M&M programme MnM BlogSpot Programme structure Assessment Study support. Degree Programme Team. Dr. Panos G. Piperopoulos Degree Programme Director

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BA (Honours) in Marketing & Management (NN52)

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Ba honours in marketing management nn52

BA (Honours) in Marketing & Management (NN52)

Induction to Stage 2


Ba honours in marketing management nn52

Key people

The M&M programme

MnM BlogSpot

Programme structure

Assessment

Study support


Degree programme team

Degree Programme Team

Dr. Panos G. PiperopoulosDegree Programme Director

Office 4.18, (4th floor), NUBS, Telephone: 01912081555/07534078754, Email: [email protected]

David OrmstonU/G secretary (stage 2 and 3 @ NUBS)

([email protected])

Dr. Mitchell Ness

([email protected])

Personal tutorSame as the one you have been allocated this year


Programme structure

Programme structure

Stage 2 80 credits of compulsory/core plus 40 credits of optional modules

Stage 3 80 credits of compulsory/core plus 40 credits of optional modules


Ba honours in marketing management nn52

Stage 2 – compulsory modules


Ba honours in marketing management nn52

Stage 2 – elective modules

All candidates shall select 40 credits from the following optional modules

With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module.


Elective modules

Elective modules

Managerial Economics (ACE2012):The module builds upon introductory economics and examines applications in managerial economics at an intermediate level. The first semester considers consumer economics and some empirical applications from a marketing perspective. The second considers managerial economics of the firm with some empirical applications and market structure.

Statistics for Marketing and Management (ACE2013):To provide an appreciation of the theoretical and practical issues in the application of statistical techniques to marketing and business decision making. Also to develop an understanding of the statistical methods for the analysis and interpretation of quantitative data, with particular reference to business and marketing applications.

Buyer Behavior and Communications (MKT2006): Theoretical frameworks are applied in practice to a variety of situations across the business spectrum including B2C; FMCG; industrial, public and private sector; and B2B. Topic areas include corporate communications; branding; sales promotion; direct marketing ; public relations and personal selling.


Ba honours in marketing management nn52

Services Marketing (MKT2008):The conventional 4Ps of the marketing mix are extended to 7Ps of the services marketing mix. Students will gain an appreciation and understanding of the practical application of the service mix in relation to a variety of service markets, both in the UK and globally. They will develop an understanding of the nature of services and practical issues relating to them. The module aims to bring an understanding of the theoretical importance of service marketing.

Understanding Work and Organizations (BUS2019):Provides a broader perspective upon the social, political and economic context of work and organisation. Bureaucracy and Scientific Management revisited, Human Relations Theory and People Management, Organizational Culture and Self Management, Post-Bureaucracy and Change Management, Other perspectives on work, organisation and management, Organizing Studies

Business Enterprise (BUS2011): In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice.


Ba honours in marketing management nn52

Career Development for second year students (NCL2007): The Career Development module offers students the opportunity to undertake work-related learning in a variety of different environments, both on and off the University campus.Students will join the module at the start of semester one and will be able to some extent to balance their work for the module across both semesters, with marks being allocated only in semester two. Students will complete a minimum of 70 hours of direct engagement with the organisation hosting the work-related learning spread over at least 10 weeks.

Business Spanish (SPA1001): This course has been designed for business students at a beginner level (both true and false beginners are welcome) who would like to develop Spanish language skills in a business context. The course will focus on developing key business Spanish vocabulary, practical role-plays, and will work on reading, writing, listening and speaking; the language skills requierd in business and social situations when travelling around Spanish Speaking countries or just dealing woth people on the internet or on the telephone.

For additional languages please visit the School of Modern Languages website @ http://www.ncl.ac.uk/sml/


Ba honours in marketing management nn52

Optional Commercial Placement or Student Exchange

  • 9-15 months paid employment (£14,000 –£23,000) in an approved organization.

  • Project based

  • Some current placements:

    • BMW: L’Oreal

    • IBM: Marks & Spencer

    • H-P: Mediacom

    • Citroen Ernst & Young

    • DisneyCoty

    • PWC: Leeds and Kuala Lumpur Mercedes Benz

    • ABB SwitzerlandHSBC

    • Seeley International, Madrid3M

    • J BarbourNational Trust

  • European Student Exchange:

    • 1 academic year study, in English, at an EU university. e.g. Nice, Grenada, Grenoble , Fees paid by EU Erasmus student exchange programme.


  • Ba honours in marketing management nn52

    Stage 3 – compulsory modules


    Ba honours in marketing management nn52

    All candidates shall select 40 credits from the following optional modules

    Stage 3 – elective modules

    With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module.


    Marking scheme

    Marking scheme

    Of your final marks for your degree

    First class(1st)70+

    Second class, First division (2:1)60-69

    Second class, Second division (2:2)50-59

    Third class (3rd)40-49

    Fail<40

    Stage 2 counts for 33.3%

    Stage 3 counts for 66.6%


    Study support see study support site

    Study Support (see study support site)

    Peer mentoring support

    Maths aid

    Writing development centre

    Open access centre

    NightLine

    Student Wellbeing

    Peers

    Module leaders

    Personal tutor

    DPD

    Senior tutor

    Programme support staff

    Blackboard


    The next steps to your module selection

    The Next steps to your Module Selection

    • To find out more about each module please click on the following link:

    • http://www.ncl.ac.uk/module-catalogue/

    • To find out the next steps to your module selection please click on the following link: http://www.ncl.ac.uk/nubs/studentlife/current/undergrad/modselect/

    • To log on to S3P follow this link: https://s3p.ncl.ac.uk/login/index.aspx


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