18 Personal Selling/Sales Promotions. Personal Selling. interpersonal promotional process involving a seller’s person-to-person presentation to a prospective buyer. Personal Selling. Communication Mode . Direct and face-to-face . Communication Control. High. Feedback Amount. Much.
Direct and face-to-face
Message Flow Direction
Message Content Control
Reaching Large Audience
Tailored to prospectCharacteristics of Personal Selling
Sales PromotionSales Promotion
Coupons and Rebates
Loyalty Marketing Programs
Contests & Sweepstakes
Point-of-Purchase PromotionTools for Consumer Sales Promotion
During the annual search, which includes both the U.S. and Canada,
the grandchildren, children, spouses and friends of outstanding grandmas are invited to write in and tell us, in 100 words or less, why their grandmas are the greatest.
Universal Studios Hollywood Terminator 2:3D Sweepstakes
OFFICIAL GIVEAWAY RULES; NO PURCHASE NECESSARY
ENTRY: To enter the Universal Studios Hollywood
Terminator 2:3D Sweepstakes, register your name and
information (no password required). Completed entries must
be received by 11:59pm PST on June 1, 2006 to be eligible
for the Grand Prize.
Build or reduce
Improve trade relationsThe Role of Trade Sales Promotion
Push MoneyTools for Trade Sales Promotion