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Retail.com @ SCU Kirthi Kalyanam Retail Management Institute Santa Clara University Hype! Denial Disbelief Amusement Curiosity Traditional Corporations are Embracing the Web The Web has Reached Main Street 40% of U.S. Population 46% Female 55 M people are ‘shopping’

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retail com @ scu

[email protected]

Kirthi Kalyanam

Retail Management Institute

Santa Clara University

slide3

Hype!

Denial

Disbelief

Amusement

Curiosity

the web has reached main street
The Web has Reached Main Street
  • 40% of U.S. Population
  • 46% Female
  • 55 M people are ‘shopping’
  • 41% of Internet ‘shoppers’ are women

Commerce Net-Nielsen, June 17, 1999

from brick mortar to multi channel retailing
From Brick & Mortar to Multi-Channel Retailing
  • Guiding Principles
  • Follow the customer
  • In order to learn you have to participate
what does it take to be an e tailer

Confirmation

Payment

Ordering

Technology Infrastructure

Learning

Fulfillment

What Does it Take to be an E*Tailer?

Service

Personalization

Web Site

Brick & Mortar Integration

Product Catalog

reinventing retail

Reinventing Retail

Catharine Harding

Senior Consultant

Retail Industry Consulting Practice

cisco systems a case study in business to business e commerce

Cisco Systems: A Case Study in business to Business E*Commerce

Todd Elizalde

Director of Internet Commerce and Customer Service Operations

knowing the web customer promises and perils

Knowing the Web Customer: Promises and Perils

Steve Krause

President

& Co-founder

ad