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Retail.com @ SCU Kirthi Kalyanam Retail Management Institute Santa Clara University Hype! Denial Disbelief Amusement Curiosity Traditional Corporations are Embracing the Web The Web has Reached Main Street 40% of U.S. Population 46% Female 55 M people are ‘shopping’

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Retail @ SCU

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Retail com @ scu l.jpg

Retail.com@SCU

Kirthi Kalyanam

Retail Management Institute

Santa Clara University


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Hype!

Denial

Disbelief

Amusement

Curiosity


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Traditional Corporations are Embracing the Web


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The Web has Reached Main Street

  • 40% of U.S. Population

  • 46% Female

  • 55 M people are ‘shopping’

  • 41% of Internet ‘shoppers’ are women

Commerce Net-Nielsen, June 17, 1999


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From Brick & Mortar to Multi-Channel Retailing

  • Guiding Principles

  • Follow the customer

  • In order to learn you have to participate


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Confirmation

Payment

Ordering

Technology Infrastructure

Learning

Fulfillment

What Does it Take to be an E*Tailer?

Service

Personalization

Web Site

Brick & Mortar Integration

Product Catalog


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Reinventing Retail

Catharine Harding

Senior Consultant

Retail Industry Consulting Practice


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Cisco Systems: A Case Study in business to Business E*Commerce

Todd Elizalde

Director of Internet Commerce and Customer Service Operations


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Knowing the Web Customer: Promises and Perils

Steve Krause

President

& Co-founder


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E-Merchandising: More than just taking orders on the Net

Monte Zweban

Founder

President & CEO


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