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Patron Driven Acquisition of Online Video

Patron Driven Acquisition of Online Video. ALIA Information Online 2013 Colleen Cleary (Library Resource Services Manager) Anne Loria (Resource Team Leader). CRICOS No. 00213J. Objectives. Outline the Kanopy PDA purchase model and trial methodology

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Patron Driven Acquisition of Online Video

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  1. Patron Driven Acquisition of Online Video ALIA Information Online 2013 Colleen Cleary (Library Resource Services Manager) Anne Loria (Resource Team Leader) CRICOS No. 00213J

  2. Objectives • Outline the Kanopy PDA purchase model and trial methodology • Make some initial comparisons of the trial against library experience with ebook PDA • Contrast the effectiveness of online video PDA against the librarian driven selection process, focusing on library acceptance • Discuss the workflows and whether they help/hinder the acquisition and access process

  3. Why PDA? • eBook PDA proven cost-effective model • Higher levels of ongoing use than librarian selected • Evidence of use to justify annual commitment of funds • Kanopy’s willingness to trial alternative models References: Price & McDonald, 2009, p.13 Schroeder, 2012, pp.13-14 Way & Garrison, 2011, pp.150-151

  4. EBL PDA Comparison EBL PDA • eBooks • No upfront platform fee • Very large number of titles • Free browse, pay for STLs • Auto-purchase = outright purchase Kanopy PDA • Online streamed video • Upfront platform fee • 800+ titles • 4 free views • Auto-purchase = annual licence (discounted price, regardless of advertised platform fee)

  5. PDA Trial • 800+ online videos matching QUT’s criteria available on the QUT video portal until July 2013 or until QUT’s budget is exhausted • Following the 1 year licence videos can be renewed at standard licence rates or not renewed.

  6. Content • PDA Content divided into a number of packages • Architecture • Literature • Ballet and Opera • Teacher Education • Psychology • Instructional Film Studies • Cinema Movies and Docos • Special package of miscellaneous videos for QUT • Word clouds used to analyse words for subjects and titles

  7. Content - Subject Heading Word Cloud

  8. Content – Title Word Cloud

  9. Workflow for EBL PDA • Large numbers of brief records loaded into catalogue • Invoiced for Short Term Loans (STL) • Full MaRC records on 1st STL • 4th STL triggers invoice for outright purchase

  10. Workflow for Kanopy PDA • Full MaRC records loaded to and updated in catalogue • Libraries Australia IDs • MARCOM • Auto-purchase on 5th view, triggers licence invoice

  11. Library Acceptance • Survey of QUT Liaison Librarians was undertaken in late 2012/early 2013 • Question on purchase models • Results: • General support for the PDA model across all Faculties

  12. Library Acceptance • Results: • Preference for PDA and/or outright purchase over subscription models • One instance of opposition to PDA for both ebooks and online video

  13. Library Acceptance • Issues include: • Content needs to be relevant and good quality • Cost • Lack of relevant content in some subject areas e.g. business • Prefer all models not just one option • Prefer off-air recordings rather than commercial content • Might be used for entertainment

  14. Promotion • Resource Discovery • Library web advert • Library News article • Liaison Librarian role • Kanopy marketing ideas: • Shelf wobblers • Student Guild advert • Flyers • Student competitions

  15. Usage

  16. Conclusion • Attractive option given online video cost • Promote student discovery and usage • Influence library acceptance • Academic support still critical

  17. Conclusion • Early stages of trial • If the PDA trial is successful and offered ongoing, other titles can be selected via this method. • Future analyses : • patron engagement • patron and librarian selections Reference List Price, J., & McDonald, J. (2009, November). Beguiled by bananas: A retrospective study of usage & breadth of patron vs. librarian-acquired ebook collections. Presentation given at Charleston Conference, November 5, 2009. Retrieved from http://www.slideshare.net/john_mcdonald/charleston2009-ebookjspjdm Schroeder, R. (2012). When patrons call the shots: patron-driven acquisition at Brigham Young University. Collection Building, 31 (1), 11-14. doi: 10.1108/01604951211199128  Way, D., & Garrison, J. (2011). Financial implications of demand-driven acquisitions: A case study of the value of short-term loans. In D.A. Swords (Ed.), Patron-Driven acquisitions : History and best practices. [EBL Version.] Retrieved from http://QUT.eblib.com.au/patron/FullRecord.aspx?p=799409

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