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CONNECTED HOME TRACK - HOW WILL ORGANIZATIONS MEET CONSUMER DEMANDS FOR PRIVACY AND TRUST?. CABA Forum: Privacy and Trust Wednesday, April 2, 2014 Washington DC. Session Overview.
CONNECTED HOME TRACK - HOW WILL ORGANIZATIONS MEET CONSUMER DEMANDS FOR PRIVACY AND TRUST?
CABA Forum: Privacy and Trust
Wednesday, April 2, 2014
Learn from industry leaders what action organizations should take when it comes to consumer privacy and trust. Organizations that understand the real and perceived consumer concerns over cybersecurity will be better positioned to develop the right products and services. Hear about strategies to deal with negative media and publicity. Most importantly attendees will learn about developing the right messaging and marketing to increase consumer trust and sales.
Michelle Chibba, Director, Policy and Special Projects, Office of the Information and Privacy Commissioner of Ontario Canada (IPC) –
Sumanth Channabasappa, Director of Innovation, Network Technologies Team, CableLabs
Jonathan Cluts, Director of the Consumer Prototyping and Strategy Team, Microsoft
Christopher Martin, Senior Manager, Bosch
Charles McParland, Computer Scientist, Lawrence Berkeley National Lab
Data Assets = Data Risks and LiabilitiesThreats to Privacy. misuse of data. function creep. unauthorized data linkage. false positives. inaccurate data. unauthorized disclosure
The Supreme Court has repeatedly held that people have heightened privacy interests in what happens within their home—even over information that is technologically observable by others. We have “Peeping Tom” laws for the same reason—just because someone has a means to watch what you’re doing in the home doesn’t mean they should. Smart devices have the potential to do amazing things for consumers—smart, automated cars cannot get here fast enough—but it’s paternalistic to assert that those smart devices must be allowed to secretly surveil consumers without understanding them or contrary to their wishes.
Justin Brookman, Director of Consumer Privacy, Center for Democracy & Technology (CDT) (in IAPP Newsletter, November 2013.)
The key problem was "incompetence“ -- "Somebody thought it was a good idea to build these TVs with all these features and nobody ever said \'maybe we need some security people on the design team to make sure we don’t have a problem\', much less \'maybe all this data flowing from the TV to us constitutes a massive violation of our customers’ privacy that will land us in legal hot water\'. The deep issue here is that it’s relatively easy to build something that works, but it’s significantly harder to build something that’s secure and respects privacy.“
Dan Wallach, Princeton University Centre for Information Technology Policy (The Guardian, November 2013)
Personal information must be managed responsibly. When it is not, accountability is undermined and confidence/trust in the enterprise is eroded.
Source: 2013 U.S. Consumer Privacy
Confidence Privacy Report, Truste
- Collection, purpose specification
- Primary purpose, use limitation
- Notice and consent, prohibition against unauthorized disclosure
- Restricted access from unauthorized third parties
FTC Privacy Framework: 3 Pillars