Tactics to better engage constituents online
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25. Tactics to Better Engage Constituents Online. Chris Tuttle @ ChrisTuttle [email protected] 1. FavIcon. Create free FavIcons and get instructions on usage at: http:// www.favicon.cc /. 2. 404 Error Page. 2. 404 Error Page.

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Tactics to Better Engage Constituents Online

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Tactics to better engage constituents online

25

Tactics to Better Engage Constituents Online

Chris Tuttle

@ChrisTuttle

[email protected]


Favicon

1

FavIcon

Create free FavIcons and get instructions on usage at:

http://www.favicon.cc/


404 error page

2

404 Error Page


404 error page1

2

404 Error Page

Use Google Webmaster Tools to find and fix broken inbound links.


Custom giving levels

3

Custom Giving Levels


Custom giving levels1

3

Custom Giving Levels

Standard AmountsCreativeAmountsDifference in Donations

$25$3644% greater

$50$6020% greater

$100$1066% greater

$250$36044% greater

$500$60020% greater

26.8% more!


Fiscal transparency

4

Fiscal Transparency


Utilize video in email

5

Utilize Video in Email


Social sharing options

6

Social Sharing Options


Social customize email template

7

Social - Customize Email Template


Social customize tweet text

8

Social – Customize Tweet Text


Addthis trending content

9

AddThis – Trending Content


Integrated communications

10

Integrated Communications


Custom images for facebook tabs

11

Custom Images for Facebook Tabs


Custom images for facebook tabs1

11

Custom Images for Facebook Tabs


Custom images for facebook tabs2

11

Custom Images for Facebook Tabs

Download these at:

Bit.ly/FBTabIcons

111 x 74

pixels


Facebook tabs email signup

12

Facebook Tabs – Email Signup


Facebook tabs email signup1

12

Facebook Tabs – Email Signup


Donation form promote security

13

Donation Form – Promote Security


Use video creatively

14

Use Video Creatively


Promote online in offline materials

15

Promote Online in Offline Materials


Promote online in offline materials1

15

Promote Online in Offline Materials

Event Signage

Paper Flyers

Paper Newsletters

Posters

Stickers

Postcards

Envelopes

Appeals/Letters

Newspaper Ads


Custom twitter background

16

Custom Twitter Background


Crowdsource images w instagram

17

Crowdsource Images w/ Instagram


Crowdsourced webpage content

18

Crowdsourced Webpage Content


Confirmation pages what s next

19

Confirmation Pages – What’s Next


Building a web of constituent engagement

20

Building a Web of Constituent Engagement


Building a web of constituent engagement1

20

Building a Web of Constituent Engagement

Connect on Social Networks

Email Signup

Donation Form

New User Survey

Petition

Promote to Social Networks


Use email preview text wisely

21

Use Email Preview Text Wisely


Mobile websites

22

Mobile Websites

Comparison of Platforms used to Read Email

Source: EmailMonday– bit.ly/EmailMonday


Mobile websites1

22

Mobile Websites


Mobile websites2

22

Mobile Websites

Before Mobile Version

After Mobile Version


Socialize webpages

23

“Socialize” Webpages


Socialize emails

24

“Socialize” Emails


Custom social share links

25

Custom Social Share Links

Type into your web browser:

bit.ly/SampleCustomTweet


Custom social share links1

25

Custom Social Share Links

Start with this URL:

http://twitter.com/home?status=TEXT

Write content using:

+ = spacing%23 = # (hashtag)

%26 = &

https:[email protected][email protected][email protected]


Custom social share links2

25

Custom Social Share Links

http://www.facebook.com/sharer.php?u=URL

Page linked to should include Meta Data, such as:

<meta name=”title” content=”TITLE” />

<meta name=”description” content=”DESCRIPTION” />

<link rel=”image_src” href=”IMGURL” / >

<meta name=”medium” content=”medium_type” />

(medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”)

Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.


Tactics to better engage constituents online1

25

Tactics to Better Engage Constituents Online

Chris Tuttle

@ChrisTuttle

[email protected]


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