Tactics to better engage constituents online
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Tactics to Better Engage Constituents Online PowerPoint PPT Presentation


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Tactics to Better Engage Constituents Online

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25

Tactics to Better Engage Constituents Online

Chris Tuttle

@ChrisTuttle

chris@christuttle.com


1

FavIcon

Create free FavIcons and get instructions on usage at:

http://www.favicon.cc/


2

404 Error Page


2

404 Error Page

Use Google Webmaster Tools to find and fix broken inbound links.


3

Custom Giving Levels


3

Custom Giving Levels

Standard AmountsCreativeAmountsDifference in Donations

$25$3644% greater

$50$6020% greater

$100$1066% greater

$250$36044% greater

$500$60020% greater

26.8% more!


4

Fiscal Transparency


5

Utilize Video in Email


6

Social Sharing Options


7

Social - Customize Email Template


8

Social – Customize Tweet Text


9

AddThis – Trending Content


10

Integrated Communications


11

Custom Images for Facebook Tabs


11

Custom Images for Facebook Tabs


11

Custom Images for Facebook Tabs

Download these at:

Bit.ly/FBTabIcons

111 x 74

pixels


12

Facebook Tabs – Email Signup


12

Facebook Tabs – Email Signup


13

Donation Form – Promote Security


14

Use Video Creatively


15

Promote Online in Offline Materials


15

Promote Online in Offline Materials

Event Signage

Paper Flyers

Paper Newsletters

Posters

Stickers

Postcards

Envelopes

Appeals/Letters

Newspaper Ads


16

Custom Twitter Background


17

Crowdsource Images w/ Instagram


18

Crowdsourced Webpage Content


19

Confirmation Pages – What’s Next


20

Building a Web of Constituent Engagement


20

Building a Web of Constituent Engagement

Connect on Social Networks

Email Signup

Donation Form

New User Survey

Petition

Promote to Social Networks


21

Use Email Preview Text Wisely


22

Mobile Websites

Comparison of Platforms used to Read Email

Source: EmailMonday– bit.ly/EmailMonday


22

Mobile Websites


22

Mobile Websites

Before Mobile Version

After Mobile Version


23

“Socialize” Webpages


24

“Socialize” Emails


25

Custom Social Share Links

Type into your web browser:

bit.ly/SampleCustomTweet


25

Custom Social Share Links

Start with this URL:

http://twitter.com/home?status=TEXT

Write content using:

+ = spacing%23 = # (hashtag)

%26 = &

https://twitter.com/home?status=Just+saw+@ChrisTuttle%27s+%2225+Tactics+To+Better+Engage+Constituents+Online%22+%26+it%27s+not+too+shabby.+Download+at+bit.ly/CT25tactics+%23501techNYC


25

Custom Social Share Links

http://www.facebook.com/sharer.php?u=URL

Page linked to should include Meta Data, such as:

<meta name=”title” content=”TITLE” />

<meta name=”description” content=”DESCRIPTION” />

<link rel=”image_src” href=”IMGURL” / >

<meta name=”medium” content=”medium_type” />

(medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”)

Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.


25

Tactics to Better Engage Constituents Online

Chris Tuttle

@ChrisTuttle

chris@christuttle.com


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