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25. Tactics to Better Engage Constituents Online. Chris Tuttle @ ChrisTuttle [email protected] 1. FavIcon. Create free FavIcons and get instructions on usage at: http:// www.favicon.cc /. 2. 404 Error Page. 2. 404 Error Page.

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Presentation Transcript
favicon

1

FavIcon

Create free FavIcons and get instructions on usage at:

http://www.favicon.cc/

404 error page1

2

404 Error Page

Use Google Webmaster Tools to find and fix broken inbound links.

custom giving levels1

3

Custom Giving Levels

Standard Amounts Creative Amounts Difference in Donations

$25 $36 44% greater

$50 $60 20% greater

$100 $106 6% greater

$250 $360 44% greater

$500 $600 20% greater

26.8% more!

custom images for facebook tabs2

11

Custom Images for Facebook Tabs

Download these at:

Bit.ly/FBTabIcons

111 x 74

pixels

promote online in offline materials1

15

Promote Online in Offline Materials

Event Signage

Paper Flyers

Paper Newsletters

Posters

Stickers

Postcards

Envelopes

Appeals/Letters

Newspaper Ads

building a web of constituent engagement1

20

Building a Web of Constituent Engagement

Connect on Social Networks

Email Signup

Donation Form

New User Survey

Petition

Promote to Social Networks

mobile websites

22

Mobile Websites

Comparison of Platforms used to Read Email

Source: EmailMonday– bit.ly/EmailMonday

mobile websites2

22

Mobile Websites

Before Mobile Version

After Mobile Version

custom social share links

25

Custom Social Share Links

Type into your web browser:

bit.ly/SampleCustomTweet

custom social share links1

25

Custom Social Share Links

Start with this URL:

http://twitter.com/home?status=TEXT

Write content using:

+ = spacing%23 = # (hashtag)

%26 = &

https://twitter.com/[email protected]%27s+%2225+Tactics+To+Better+Engage+Constituents+Online%22+%26+it%27s+not+too+shabby.+Download+at+bit.ly/CT25tactics+%23501techNYC

custom social share links2

25

Custom Social Share Links

http://www.facebook.com/sharer.php?u=URL

Page linked to should include Meta Data, such as:

<meta name=”title” content=”TITLE” />

<meta name=”description” content=”DESCRIPTION” />

<link rel=”image_src” href=”IMGURL” / >

<meta name=”medium” content=”medium_type” />

(medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”)

Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.

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