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Alexander F. Richie. Share My Toys Membership. Success Metrics. Sell 200 memberships per year Maintain high customer satisfaction Develop indirect earnings Interest on membership monthly payment program Sales of used, out-of-date equipment. Market Summary. Current Memberships

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Alexander f richie

Alexander F. Richie

Share My Toys Membership


Success metrics
Success Metrics

  • Sell 200 memberships per year

  • Maintain high customer satisfaction

  • Develop indirect earnings

    • Interest on membership monthly payment program

    • Sales of used, out-of-date equipment


Market summary
Market Summary

  • Current Memberships

  • Maximum Memberships

  • Current Members Live In

    • Clinton, IA

    • Chicago, IL

    • Rapid City, SD


Additional target locations
Additional Target Locations

  • San Diego, CA

  • Davenport, IA


Competition
Competition

  • Retail recreational equipment stores


Advantages
Advantages

  • Low-interest, monthly payment program

    • Unlimited use of equipment

  • Membership lasts for three years

  • Recreational equipment rental companies


Overcoming disadvantages
Overcoming Disadvantages

  • Institute low-intrest monthly payment program

  • Open distribution centers in more cities

  • Low-interest, monthly payment program


Advertising
Advertising

  • Radio

  • TV

  • Newspapers

  • Advertisement Mailers


Public relations
Public Relations

  • Conduct public ATV and dirt-bike safety course

  • Participate in local outdoorsman radio talk shows


Contact us
Contact Us

  • Call Sandra Corwin, CEO, at 208-555-3870, ext. 110

  • Visit our Web site at www.share-my-toys.biz


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