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Advocacy. Kurt Eggebrecht Appleton Health Department. Advocate for policy change to better your community's health. How to influence policy from a proactive vs. reactive perspective Compare different advocacy/education strategies How not to get fired. Three Key Questions.

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Advocacy

Advocacy

Kurt Eggebrecht

Appleton Health Department


Advocate for policy change to better your community s health
Advocate for policy change to better your community's health

  • How to influence policy from a proactive vs. reactive perspective

  • Compare different advocacy/education strategies

  • How not to get fired


Three key questions
Three Key Questions

  • What do you want?

  • Why do you want it?

  • Who has the power to give it too you?


Three case scenarios
Three case scenarios

  • Outdoor Wood Boilers

  • 100 % Smoke Free Indoor Air

  • Backyard Chickens


How are local ordinances drafted
How are local ordinances' drafted?

  • Elected officials submit a resolution

  • Staff recommended (often based on updates)

  • Most often a combination…resolution with direction for staff to draft language


Advocacy education strategies
Advocacy/Education Strategies

  • Know your elected officials- nurture your relationships

    -Who are informal leaders within the elected body?

    -Why do they serve?

    -Who influences them?

    -What are their pet areas of interest?

    -Who is up for election?

    -Where do they work?

    -Where did they grow up?

    -Others?


Advocacy education strategies1
Advocacy/Education strategies

  • Pick your battles wisely

  • Find appropriate meeting location

  • Clearly articulate /Create the need and desired outcome

  • Identify and communicate the potential barriers to success




History
History

Community Assessment

Three key questions

  • Needed to act quickly as vendors were setting up shop

  • Experience in Menasha

  • One company already using this heat source

  • Not much experience or research

  • What do I want?…ban from using in the City

  • Why do I want it?....... Clean air , asthma rates in children, prevent neighborhood disputes

  • Who has the power to give it to me?....Common Council by passing local ordinance


Education strategy
Education Strategy

Common Council Support

Risks?

  • Identify champion

  • Set up meeting and provide written documentation to support your “Why” , “How”, and what are the perceived barriers? Where would you begin?

  • Suggest resolution wording to include language should be drafted by Health Officer/Health Department

  • What if you pick non-supporter?

  • Strength of those apposed to action


Wood boiler advocacy
Wood Boiler Advocacy

Result

Reinforcement Opportunities

  • Worked into existing Fire Prevention and Protection Ordinance resulting in Fire Chief support ( key influencer)

  • Past unanimously

  • Minimized vendor push back by proactively passing quickly

  • Later Studies and newspaper articles from other communities

  • Local Alderperson newsletter/brochures




History1
History

Community Assessment

Three key questions

  • Organized a local tobacco control coalition in 2000

  • Experience success with low hanging fruit…cars/buildings/youth access/cessation opportunities/

  • Other parts of the Country have implemented

  • What do I want?…clean indoor air in the City

  • Why do I want it?....... Chronic disease, asthma rates in children, increase revenues

  • Who has the power to give it to me?....Common Council by passing local ordinance


Education strategy1
Education Strategy

Common Council Support

Risks?

  • Identify champion

  • Set up meeting and provide written documentation to support your “Why” , “How”, and what are the perceived barriers? Where would you begin?

  • Suggest resolution wording to include language should be drafted by Health Officer/Health Department

  • What if you pick non-supporter?

  • Strength of those apposed to action


100 smoke free indoor air1
100 % Smoke Free Indoor Air

Result

  • Well written ordinance without loopholes

  • Resulted in tie vote on Council floor after months of debate

  • Created a great deal of community discussion and divisiveness

  • Media split - biased coverage

  • Coalition strained

  • Direct legislation alternative provided opportunity for majority to have a voice

  • Battle got personal

  • New alliances were formed

  • Sophistication of resources brought to the effort


Reinforcement opportunities
Reinforcement Opportunities

  • New establishment wait list

  • Hospitality workers survey

  • # of closed establishments compared to surrounding communities

  • After third referendum Elected officials speak publically in support

  • Articles related to successful implementation counters misinformation from TLW

  • 5 years later State passes Smoke Free Indoor Air




History2
History

Community Assessment

Three key questions

  • Organized a local backyard chicken group called “PEEPS”

  • Experienced success with Council member support

  • Sustainability and Green Issues a priority for Mayor’s Office

  • Just passed a contentious Bee Keeper Ordinance

  • What do I want?…everyone to get along

  • Why do I want it? Sustainable Food Source.....yet this will be a staff time sucker ( animal control, CD, licensing )

  • Who has the power to give it to me?....Common Council by passing local ordinance




Education strategy2
Education Strategy

Common Council Support

Risks?

  • Recently elected Council Members very supportive

  • Set up meeting and provide written documentation to support your “Why” , “How”, and what are the perceived barriers? Where would you begin?

  • Suggest resolution wording to include language should be drafted by Health Officer/Health Department

  • What if you work against your staff’s concerns?

  • Strength of those for and apposed to action

  • How will Media judge you short term and long term?


Backyard chickens1
Backyard Chickens

Result

  • Well written ordinance with a requirement of neighborhood consent.

  • Resulted in defeat vote on Council floor after months of debate and deletion of neighborhood consent

  • Created a great deal of community discussion and some divisiveness on Council

  • Media split - biased coverage

  • By Council rules… one year before issue can be discussed


Reinforcement opportunities1
Reinforcement Opportunities

  • Educate Board of Health and Common Council on CD resulting from handling backyard chickens

  • Continue to nurture relationship with PEEPS group



Advocate for policy change to better your community s health1
Advocate for policy change to better your community's health

Three Key Questions

  • What do you want?

  • Why do you want it?

  • Who has the power to give it too you?

  • Know your elected officials- nurture your relationships


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