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Increasing Your S ales Through Your Website. Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates [email protected] Five Tips for Enhancing Global eCommerce Sales. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES. Carefully select global infrastructure partners

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Increasing Your Sales Through Your Website

Dave Bulger

Senior Partner/Director, EMA Insight

Eric Mower + Associates

[email protected]


Five Tips for Enhancing Global eCommerce Sales


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Carefully select global infrastructure partners

  • Never let the sun set on your empire

  • Redundancy, redundancy, redundancy

  • 1. No Downtime


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Partner with local firms

  • Make sure your content means what you think it means

  • Pay special attention to local privacy rules (especially in the EU)

  • 2. Localization


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Speak their language

  • Be online when they are

  • Have a presence on their major social media venues

  • 3. Customer Service on Their Terms


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

Source: eMarketer, February 2012


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Speak their language

  • Be online when they are

  • Have a presence on their major social media venues

  • 3. Customer Service on Their Terms


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Think mobile eCommercefirst

  • A solid social pull-through strategy is a must

  • Embrace responsive web design

  • 4. SoLoMo Matters


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Partner with credible payment processing partners in each region

  • Make sure your business is certified locally

  • Stick to white-hat SEM/SEO strategies

  • 5. Be credible


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Don’t over-extend

  • Don’t enter a market you don’t understand

  • Don’t think you can ride out a Russian winter

  • Bonus: Learn from Napoleon


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • No Downtime

  • Localization

  • Customer Service on Their Terms

  • SoLoMo Matters

  • Be Credible

  • Learn from Napoleon…


FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Thanks for your time!

  • [email protected]

  • @davebulger


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