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Increasing Your S ales Through Your Website. Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates [email protected] Five Tips for Enhancing Global eCommerce Sales. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES. Carefully select global infrastructure partners

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Increasing your s ales through your website

Increasing Your Sales Through Your Website

Dave Bulger

Senior Partner/Director, EMA Insight

Eric Mower + Associates

[email protected]


Increasing your s ales through your website

Five Tips for Enhancing Global eCommerce Sales


Five tips for enhancing global ecommerce sales

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Carefully select global infrastructure partners

  • Never let the sun set on your empire

  • Redundancy, redundancy, redundancy

  • 1. No Downtime


Five tips for enhancing global ecommerce sales1

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Partner with local firms

  • Make sure your content means what you think it means

  • Pay special attention to local privacy rules (especially in the EU)

  • 2. Localization


Five tips for enhancing global ecommerce sales2

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Speak their language

  • Be online when they are

  • Have a presence on their major social media venues

  • 3. Customer Service on Their Terms


Five tips for enhancing global ecommerce sales3

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES


Five tips for enhancing global ecommerce sales4

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

Source: eMarketer, February 2012


Five tips for enhancing global ecommerce sales5

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Speak their language

  • Be online when they are

  • Have a presence on their major social media venues

  • 3. Customer Service on Their Terms


Five tips for enhancing global ecommerce sales6

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Think mobile eCommercefirst

  • A solid social pull-through strategy is a must

  • Embrace responsive web design

  • 4. SoLoMo Matters


Five tips for enhancing global ecommerce sales7

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Partner with credible payment processing partners in each region

  • Make sure your business is certified locally

  • Stick to white-hat SEM/SEO strategies

  • 5. Be credible


Five tips for enhancing global ecommerce sales8

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Don’t over-extend

  • Don’t enter a market you don’t understand

  • Don’t think you can ride out a Russian winter

  • Bonus: Learn from Napoleon


Five tips for enhancing global ecommerce sales9

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • No Downtime

  • Localization

  • Customer Service on Their Terms

  • SoLoMo Matters

  • Be Credible

  • Learn from Napoleon…


Five tips for enhancing global ecommerce sales10

FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  • Thanks for your time!

  • [email protected]

  • @davebulger


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