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Increasing Your S ales Through Your Website. Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates [email protected] Five Tips for Enhancing Global eCommerce Sales. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES. Carefully select global infrastructure partners

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Increasing Your Sales Through Your Website

Dave Bulger

Senior Partner/Director, EMA Insight

Eric Mower + Associates

[email protected]

five tips for enhancing global ecommerce sales
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Carefully select global infrastructure partners
  • Never let the sun set on your empire
  • Redundancy, redundancy, redundancy
  • 1. No Downtime
five tips for enhancing global ecommerce sales1
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Partner with local firms
  • Make sure your content means what you think it means
  • Pay special attention to local privacy rules (especially in the EU)
  • 2. Localization
five tips for enhancing global ecommerce sales2
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Speak their language
  • Be online when they are
  • Have a presence on their major social media venues
  • 3. Customer Service on Their Terms
five tips for enhancing global ecommerce sales4
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

Source: eMarketer, February 2012

five tips for enhancing global ecommerce sales5
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Speak their language
  • Be online when they are
  • Have a presence on their major social media venues
  • 3. Customer Service on Their Terms
five tips for enhancing global ecommerce sales6
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Think mobile eCommercefirst
  • A solid social pull-through strategy is a must
  • Embrace responsive web design
  • 4. SoLoMo Matters
five tips for enhancing global ecommerce sales7
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Partner with credible payment processing partners in each region
  • Make sure your business is certified locally
  • Stick to white-hat SEM/SEO strategies
  • 5. Be credible
five tips for enhancing global ecommerce sales8
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • Don’t over-extend
  • Don’t enter a market you don’t understand
  • Don’t think you can ride out a Russian winter
  • Bonus: Learn from Napoleon
five tips for enhancing global ecommerce sales9
FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES
  • No Downtime
  • Localization
  • Customer Service on Their Terms
  • SoLoMo Matters
  • Be Credible
  • Learn from Napoleon…
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