1 / 6

Quiz March 2 nd

Quiz March 2 nd. 1. Communications activities designed to promote a firm overall, without reference to a specific product, are called: . Corporate advertising Advocacy advertising Advertorials Lobbying Continuity advertising.

Download Presentation

Quiz March 2 nd

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Quiz March 2nd

  2. 1. Communications activities designed to promote a firm overall, without reference to a specific product, are called:  • Corporate advertising • Advocacy advertising • Advertorials • Lobbying • Continuity advertising

  3. 2. Why would World Wrestling Entertainment (WWE) sponsor a car on the NASCAR racing circuit? • to build equity and gain affinity with its target market • to show its position on sports marketing • to create a generic positioning strategy • to reduce its overall promotional expenses

  4. 3. Which of the following is NOT one of the advantages of Public Relations? • Credibility • Cost savings • Avoidance of clutter • Inconsistent, redundant communications

  5. 4. For which of the following products would personal selling be the element of the promotional mix most likely emphasized? • bars of soap • coloring books • earthmoving equipment • boxed chocolate candy • fresh flowers

  6. 5. Who among the following will NOT be chosen by this year’s Bachelor • Karyn Elton • Molly • Melissa

More Related