Cass Business School

1. Penna Meridian Cass Business School in Partnership with the CV Workshop

2. Penna Meridian is the leading international partner of choice in human capital management. We help organisations to improve their performance through their people. What we do: Search & Selection Interim Management Executive Coaching Change Management HR Strategy Career Consulting Penna Meridian

3. Purpose of a CV? What should it look like? What to include? What not to include? ‘Optional extras’? Curriculum Vitae (CV) Preparation Workshop

4. Curriculum Vitae (CV) Preparation Workshop Style / layout / impact Examples of good and bad CVs When and how to use a CV? Covering letters Q & A

6. Curriculum Vitae (CV) or resumé translates to ‘The course of your life’

8. A couple of questions … Who has sold anything before? Who likes selling? What have you done with your life over the last 20 or so years? How many things are you proud of?

9. 2 Issues to Resolve … • A CV is a summary sales document • We’ve agreed we don’t like selling • Summarising our life is difficult

11. Marketing Tool Generate interest Open the door to an interview Career Review / Planning Tool Purpose of a CV? Job search is a marketing exercise where you are both the product and the salesperson. The CV is your prime marketing tool – its aim :

13. Cass CV Script Writer

15. A CV should … summarise your qualifications and experience highlight how your skills and achievements benefited your previous employer show what problems you solved, rather than “I am good at …….”. project your personality

17. Choosing your CV Format Two main types:1. a historical format … factual steps back through your job history (starting with your most recent position) 2. a functional / skills format concentrating on key skill areas and expertise.

19. CV - 2 Main Areas: Content – your words Style – your layout

20. Content

21. What Should be Included? • Name • Contact details • Career achievements • Education • Nationality / Work permit

22. What Should Not be Included? • Copies of references or qualifications • Referees’ names • Last or expected salary • Over elaborate presentation methods (e.g. binders)

23. What Should Not be Included? (continued) • Photographs (unless requested) • Over-embellishment, distortion or avoidance of facts. • Abbreviations or jargon • Height, weight or state of health

24. What Can be Included? (Optional) • Career / Personal Profile • Date of birth • Marital status / Family • Interests / Hobbies

26. Style

27. Style / Layout • Length ( Always an emotive subject!) • Should look balanced in layout • If historical, easy to see dates, companies and roles • Achievement Adjectives

29. Career progression 10 Second rule (working out what and how well you achieved objective) Tangible examples Easy to read and identify achievements quickly (Avoid wordy descriptions) Style / layout (continued)

31. When and How will I use my CV? • Responding to an advert • Recruitment agency • Direct approach • Networking

32. When and How will I use my CV? (continued) • Application forms • Preparing the way for the interview • During the interview

34. CVs ……. “the good, the bad and the ugly”

35. CURRICULUM VITAECarla Bloggs, Ash Court, East Green, Sussex RH9 0XXTel: 01234 515555 Mobile: 07771 123456An adaptable senior Operations Manager with experience in a variety of service industries. Career HistoryMajor Employer Plc1993 to presentOne of the UK’s leading general insurersUK Customer Service Manager, Commercial Partnerships 1996 to presentMember of the Commercial Lines Operations team generating in excess of £150m sales in 1998.Selected to establish a UK Customer Service function from the newly-restructured division. Applied change management skills to create a customer-focused culture which was a key to success in this role. Managed teams in Glasgow, Manchester, Birmingham, London, Reigate and Worthing, servicing national brokers and key accounts. Responsibilities include:- · performance management, motivation, training and personal development of four Team Managers and their reports (58 staff in total) · management of budgets in excess of £1m · setting, meeting and maintaining demanding service levels · balancing costs against quality, productivity, and service levels · forecasting, planning, monitoring and setting key performance indicators · innovation and continuous improvement in conjunction with both external and internal customers

36. CURRICULUM VITAECarla BloggsAsh Court, East GreenSussex RH9 0XXTel: 01234 515555 Mobile: 07771 123456An adaptable senior Operations Manager with experience in a variety of service industries. Career History Major Employer Plc 1993 to presentOne of the UK’s leading general insurersUK Customer Service Manager, Commercial Partnerships 1996 to presentMember of the Commercial Lines Operations team generating in excess of £150m sales in 1998.Selected to establish a UK Customer Service function from the newly-restructured division. Applied change management skills to create a customer-focused culture which was a key to success in this role. Managed teams in Glasgow, Manchester, Birmingham, London, Reigate and Worthing, servicing national brokers and key accounts. Responsibilities include:- · performance management, motivation, training and personal development of four Team Managers and their reports (58 staff in total) · management of budgets in excess of £1m · setting, meeting and maintaining demanding service levels · balancing costs against quality, productivity, and service levels · forecasting, planning, monitoring and setting key performance indicators · innovation and continuous improvement in conjunction with both external and internal customers

37. Carla BloggsAsh Court, East GreenSussex RH9 0XXMobile: 07771 123456An adaptable senior Operations Manager with experience in a variety of service industries. Career History Major Employer Plc 1993 to presentUK Customer Service Manager, Commercial Partnerships 1996 to presentMember of the Commercial Lines Operations team generating in excess of £150m sales in 1998.Selected to establish a UK Customer Service function from the newly-restructured division. Applied change management skills to create a customer-focused culture which was a key to success in this role. Managed teams in Glasgow, Manchester, Birmingham, London, Reigate and Worthing, servicing national brokers and key accounts. Responsibilities included; · performance management, motivation, training and personal development of four Team Managers and their reports (58 staff in total) · management of budgets in excess of £1m · setting, meeting and maintaining demanding service levels · balancing costs against quality, productivity, and service levels · forecasting, planning, monitoring and setting key performance indicators · innovation and continuous improvement in conjunction with both external and internal customers

42. Covering Letters/emails Responding to Adverts Direct targeting Recruitment professionals Thank you letters

43. Purpose of a CV? What should it look like? What to include? What not to include? ‘Optional extras’? Curriculum Vitae (CV) Preparation Workshop

44. Curriculum Vitae (CV) Preparation Workshop Style / layout / impact Examples of good and bad CVs When and how to use a CV? Covering letters

45. Questions & Answers