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Bullying. “The Culture of Cruelty”. Danika and Marie. Bullying Statistics. How prevalent is it ?. Bullying in New Zealand, of students aged 15-16 from 107 schools How many students have experienced bullying? 50-75% How many students have admitted bullying others? 33%

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“The Culture of Cruelty”

Danika and Marie

Bullying Statistics

How prevalent is it?

Bullying in New Zealand, of students aged 15-16 from 107 schools

  • How many students have experienced bullying?

    • 50-75%

  • How many students have admitted bullying others?

    • 33%

  • How many students stated they were bullied once a week or more?

    • 9%

Bullying Statistics

  • How many students are victims of cyberbullying?

    • 20%


  • How many secondary school teachers were abused or threatened by their students each year?

    • 66%

What is bullying?

  • Bullying is when someone keeps doing or saying things to have power over another person

  • Victimisation is sustained by a power imbalance

  • Two main types of bullying

    • Overt

    • Covert

Overt Bullying

What is Overt Bullying?

  • Traditional Form

  • Confrontational

  • Physical

    • pushing, tripping, punching, and spitting

  • Verbal

    • taunting, name calling, offensive & derogatory language

Covert Bullying

What is Covert Bullying?

  • Psychological

  • Invisible

  • Examples:

    • being ostracised, intentionally ignored, cyberbullied, using code language, spreading rumours

What is Cyberbullying?

  • Bullying using digital technology to threaten, tease or abuse___________________________________________

  • Sending anonymous text or picture messages

  • Posting nasty or threatening comments online (Facebook, Bebo, MySpace)

  • Creating fake profiles to intimidate or embarrass

  • Circulating real or digitally-altered images of someone

Discussion Question

Is fighting back the best way to handle a school bully?

Why or why not?

Types of Bullies

  • Ring Leader

  • Follower

  • Reinforcer

Types of Victims

  • Defenders

  • Bystanders

  • Provocative

  • Classic

Discussion Question

What is the school’s responsibility regarding bullying and how far should this extend?

A student is being cyberbullied by a classmate, what is the school’s role?

Role of Teachers

  • Ethically obliged

  • ‘Take all reasonable steps to protect students from mental, physical and emotional harm’

  • Positive & safe learning environment

  • Teach students skills to…

Why is bullying bad?

  • Detrimental to the person being bullied AND the person doing the bullying

  • Young people who repeatedly bully are more likely to:

    • be involved in ongoing anti-social and criminal behaviour

    • have issues with substance abuse

    • have low academic achievement

    • abuse their spouse or children later in life

Bullying and Suicide

(Youth ’07 National Health and Well-Being Survey)

  • Highest suicide rate amongst 15-24 year olds

    • New Zealand - 27.6

    • Australia - 14.6

    • United States - 13.7

    • United Kingdom - 6.7

    • 9% of the males and 22% of the females reported a suicide attempt in the last 12 months

      • 3x suicide rate of non-bullied students

    • Gay students 5x more likely to attempt suicide than their heterosexual peers

Anti-Bullying Strategies

Vodafone’s BLACKLIST

Free Service

Block unwanted text messages

Can block up to 20 numbers

Text: Blacklist Add (mobile number) to 713

Discussion Questions

As a new teacher, what ideas can you think of to prevent cyberbullying and covert bullying specifically?

Think creatively, draw upon your experiences from high school and practicum

How To Prevent Cyberbullying?


  • Promote safe and responsible use of technology in your classroom

  • Develop a class contract for appropriate online behaviour

  • Use Netsafe NZ’s ICT Use Agreement

  • Inform parents and community

  • Class pledge to be pro-active, not bystanders

How To Prevent Cyberbullying?

  • Peer Support (and Peer Mediation)

  • Building Self-Confidence and Assertiveness

  • Developing & Encouraging Personal Support Networks

  • School & Personal Responsibility to Acknowledge and Prevent Bullying


  • Australia’s National Centre Against Bullying. Retrieved July 1 2011, from http://www.ncab.org.au/

  • Fortune, S., Watson, P., Robinson, E., Fleming, T., Merry, S., & Denny, S. (2010). Youth’07: The health and wellbeing of secondary school students in New Zealand: Suicide behaviours and mental health in 2001 and 2007. Auckland: The University of Auckland.

  • Netsafe- Resources for schools, students and parents. Retrieved July 1 2011, from http://www.netsafe.org.nz

  • New Zealand Education Leaders: Bullying and The Law. Retrieved July 1 2011, from http://www.educationalleaders.govt.nz/Problem-solving/Education-and-the-law/Bullying/Bullying-in-schools-and-the-law

  • New Zealand Police - No Bully. Retrieved July 1 2011, from https://www.police.govt.nz/service/yes/nobully/index.html

  • Queensland, Australia: anti-bullying policies and procedures. Retrieved July 1 2011, from http://education.qld.gov.au/strategic/eppr/

  • Smith, Peter K. (1994) School Bullying: Insights and Perspectives. London: Routledge.

  • Smith, Peter K. (1999). The Nature of School Bullying : A Cross-National Perspective. London: Routledge.

  • Vodafone Anti-bullying. Retrieved July 1 2011 from http://www.vodafone.co.nz/about/responsible-mobile-use/stop-txt-bullying.jsp

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