Introducing the windows store
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APP-121T. Introducing the Windows Store. Ted Dworkin Partner Director, Program Management Microsoft Corporation. Agenda. Our approach Your opportunity Introducing the user experience Preparing your app for certification You’ll leave with examples of how to

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Introducing the windows store

APP-121T

Introducing theWindows Store

Ted Dworkin

Partner Director, Program Management

Microsoft Corporation


Agenda

Agenda

  • Our approach

  • Your opportunity

  • Introducing the user experience

  • Preparing your app for certification

    You’ll leave with examples of how to

  • Position your app for success with the Store

  • Assess the technical readiness of your app


Today is about store capabilities and preparing your apps

Today is about Store capabilities and preparing your apps.

Today is not about specific Store policies or business terms.


We are reimagining a partnership

We are reimagining a partnership.


Confidence is fundamental to the partnership

Confidence is fundamental to the partnership.


D eveloper c onfidence

Developer confidence

  • Curation and protection

  • Consistency and predictability

  • Integration and flexibility

  • Commitment


Introducing the windows store

Business opportunity


Introducing the windows store

450 million licenses <2 years


Introducing the windows store

Windows 8

  • Reimagined user experience

  • New application model

  • Form factor diversity

  • Integration

  • Discovery

  • Telemetry


Introducing the windows store

User experience


Store

demo

Store


Introducing the windows store

Store anatomy

Store home

App listing

Editorial promotion

Category


Introducing the windows store

Discoverability


Ie 10

demo

IE 10

Tagging your site to promote your Metro style app


App discovery through ie

App discovery through IE

  • <meta name="msApplication-ID" content="Microsoft.bing.App" />

  • <meta name="msApplication-PackageFamilyName" content="microsoft.bing_8wekyb3d8bbwe" />


Introducing the windows store

Preparing your app


Windows app certification kit

Windows App Certification Kit

  • What: Single tool for self-assessment to ensure technical compliance

  • Why: helps create a high-quality experience

  • Automated tests that look for:

    • App manifest compliance

    • Image sizing and scaling

    • Use of platform supported APIs

    • App reliability and security


  • Seize the opportunity run the app certification kit

    Seize the opportunity: run the app certification kit.


    Introducing the windows store

    Your dashboard


    Developer dashboard

    demo

    Developer dashboard

    Submission and telemetry overview


    Related sessions and content

    Related sessions and content

    • APP-123T Enabling trials and in-app offers for your Metro style app

    • APP-840H Hands on lab for Windows App Certification Kit

    • APP-842H HOL: Using the Windows App Certification Kit to validate and prepare your Metro style apps for the Store

      Further reading and documentation

      • Increasing Revenue

      • Selling your apps


    A reimagined partnership

    A reimagined partnership.


    Feedback and q uestions http forums dev windows com session f eedback http bldw in sessionfeedback

    thank you

    Feedback and questions http://forums.dev.windows.com

    Session feedbackhttp://bldw.in/SessionFeedback


    Introducing the windows store

    © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


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