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Red Hen Systems

Red Hen Systems. Background. Red Hen Systems was formed in 1997 with a focus on serving the agricultural industry In 2003, Red Hen Systems turned its focus completely to pursue more lucrative market opportunities and spun off Red Hen Farming Systems

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Red Hen Systems

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  1. Red Hen Systems Red Hen Systems – 2005 - CONFIDENTIAL

  2. Background • Red Hen Systems was formed in 1997 with a focus on serving the agricultural industry • In 2003, Red Hen Systems turned its focus completely to pursue more lucrative market opportunities and spun off Red Hen Farming Systems • The company has been funded by a single individual since its inception • Red Hen Systems is a world leader in geospatial multimedia (tagging still and motion imagery with GPS coordinates) Red Hen Systems – 2005 - CONFIDENTIAL

  3. GeoSpatial Multimedia • The integration of location with “image” data • Video • Audio • Digital Stills • Immersive Imagery • Radio/Cell Transmission • The use and analysis of results • within a map to make decisions Red Hen Systems – 2005 - CONFIDENTIAL

  4. Current Status • Solid core of committed individuals • Good pipeline of products and demand for 2006 • Emerging market opportunities in: • Defense and Intelligence • Asset Management • Municipal • Utilities/Corridor Red Hen Systems – 2005 - CONFIDENTIAL

  5. Who uses Geospatial Multimedia? • Over 1,000 Users • Defense/Intelligence/Homeland Security • Asset Management • Utilities & Pipelines • Transportation • Natural Resources Red Hen Systems – 2005 - CONFIDENTIAL

  6. Why is Geospatial Multimedia used? • Reduce Cost • Reduce number of people in the field gathering data • Maximize results from each trip to the field • Make better decisions • Reduce Time • Get information to decision makers faster • Get teams out to take action more quickly • Reduce Risk • Minimize exposure to management situations • Improve Quality of Data • Increase interaction time with real-world situations • Gather data from difficult locations • Improve Communication • Easily keep teams informed Red Hen Systems – 2005 - CONFIDENTIAL

  7. Patents • GPS Video Mapping System • Method for using the audio channel of the video to record GPS and directional information • Representing the video as an icon appearing at the GPS coordinates on a geographical map • Indexing and playing back the video via latitude and longitude • A moving cursor in the mapping environment that represents where the video is playing • Method for Matching Geographic Information with Recorded Images • Time Matching Algorithm in which a GPS Track Log and a set of Digital Images from a Digital Camera are automatically matched Red Hen Systems – 2005 - CONFIDENTIAL

  8. Market • Defense and Intelligence • Great Penetration and Reputation, Red Hen has great Brand presence • Current Usage • Situational Awareness, Decision Making, Route Reconnaissance, Planning • Current Customers: • National Geospatial-Intelligence Agency • US Capitol Police • US Army, Navy, Air Force and Marines • US Special Operations Forces • US DoD and DoI Agencies • Opportunity • Adoption across agencies • SBIRs • Preferred Subcontractor to the Big Primes • ITT, Northrop Grumman, Lockheed Martin • Product • Move from Desktop Solution to Enterprise • Replace tape with digital imagery Red Hen Systems – 2005 - CONFIDENTIAL

  9. Market • Asset Management • Slight Penetration, emerging area • Current Customers: • Manitoba Hydro • British Petroleum • Burlington Northern Santa Fe (BNSF) • Helicopter Applicators • FostAire • GyroVision • Opportunity • Penetrate Municipalities • Supply collection companies • Product • Replace tape with digital imagery • Move from Desktop Solution to Enterprise Red Hen Systems – 2005 - CONFIDENTIAL

  10. Market • Natural Resources • Some Penetration, dying from neglect (internal and external) • Current Customers • USGS • US Forest Service • Canadian Forest Service • Opportunity • Funding from government shifted after 9-11. • Many non-profits in this area (little $$) Red Hen Systems – 2005 - CONFIDENTIAL

  11. Technology • Current Products – 2 Areas • Capture/Collect • Using COTS camera, camcorders, and GPS units • Red Hen provides hardware to embed GPS • Exploitation • Import photo and video into a GIS mapping environment • ESRI and MapInfo GIS platforms are supported • Designed for the professional GIS user • New Products in Development since 4/1/05 • Spatial DVR – replaces VCRs in vehicle applications, but adds GPS location and eliminates post processing (Q1 06) $20K-$30K, 12 Purchase Orders in Hand • Spatial Multimedia Server – move from desktop to enterprise solution – Q2 Photo Server, Q3/Q4 Video • VMS-RT – adding real-time tracking of video, UAV and UGV applications Q1/Q2 Red Hen Systems – 2005 - CONFIDENTIAL

  12. 33.40N 82.17W 33.40N 82.17W STILL IMAGES Collection and Processing Process Collect Red Hen Software PixPoint process MediaMapper Photo Edition GPS network data transmission PhotoPhone Red Hen Systems – 2005 - CONFIDENTIAL

  13. Digital Still Mapping • Digital Camera • Date & Time • GPS Garmin –lll plus, Legend,Venture,Vista, Etc. Trimble – Geo 2, Geo 3, Pro XR, Pocket • User Friendly • Cost Effective Red Hen Systems – 2005 - CONFIDENTIAL

  14. VMS-DX • Compatible with Nikon D1-X, D2-X, and D200 • Writes GPS data into the EXIF header of JPEG Red Hen Systems – 2005 - CONFIDENTIAL

  15. Ricoh Caplio Pro G3 • 3.24 Megapixel Camera, 3x Optical Zoom • Compact Flash WAAS GPS card or Serial Input • Standard EXIF tagging • $950 retail Red Hen Systems – 2005 - CONFIDENTIAL

  16. GeoSpatial Camera Phone(with GPS) • Series 60 cell phones • Near real time transfer of images with location data • No post-processing, just snap and send • Always-on, bidirectional real-time voice and data network • Some phones have a built in GPS receiver Images Maps Location Red Hen Systems – 2005 - CONFIDENTIAL

  17. GeoSpatial Camera Phone • Position may also be obtained from a Bluetooth GPS receiver. • Geospatial images are sent by email, or directly to an HTTP socket. • Maps and/or aerial photos are loaded directly from an internet server. • Position and camera orientation (azimuth) may also be entered manually by “pointing”. Red Hen Systems – 2005 - CONFIDENTIAL

  18. Video Data Collection Products/Solutions - TODAY Details Red Hen Equipment Environment Vehicle VMS-300 Vessel Internal or external GPS Multiple Data Inputs Multiple Power Options Aircraft A-VMS FAA Certified Installation Aircraft electronics connections Mounting flanges Aircraft Comm VMS-X Pedestrian Integrated GPS/Camera/VMS Easy to Use Reliable Mixed Mode Discreet No VMS Required Red Hen Systems – 2005 - CONFIDENTIAL

  19. Video Collection Products • VMS Mobile • VMS 300 • AVMS • VMS-X Red Hen Systems – 2005 - CONFIDENTIAL

  20. VMS 300 Video Red Hen Systems – 2005 - CONFIDENTIAL

  21. VMS-X & sDVD Video Red Hen Systems – 2005 - CONFIDENTIAL

  22. sDVR - Q1 2006Spatial Digital Video Recorder Red Hen Systems – 2005 - CONFIDENTIAL

  23. sDVRSpatial Digital Video Recorder • Next advancement in video mapping technology • Goal: design a simple operational unit for collecting & geo-referencing video • Facilitates collection of large volumes of data to disk – great for vehicle and aerial applications • Complete, real-time, geo-spatial MPEG2 video encoding system Red Hen Systems – 2005 - CONFIDENTIAL

  24. VMS Real Time • To Be Added Red Hen Systems – 2005 - CONFIDENTIAL

  25. Red Hen Systems Product Overview Software Red Hen Systems – 2005 - CONFIDENTIAL

  26. MediaMapper • Photo Edition • Digital stills only • No hardware • Full mapping environment • Video Edition • Supports ALL video collection methods, including VMS Mobile • Includes Photo Edition Red Hen Systems – 2005 - CONFIDENTIAL

  27. PixPoint Extension for ArcGIS • Automates processing and linking of digital still images in ArcView • Best solution for high image resolution requirements • Media transformation – automates media resizing, compression watermarking • Adds thumbnail Image Browser to the Table of Contents • Supports shapefiles and geodatabases, plus all projections and datums Image browser Integrate PixPoint data Set image field Set preferred viewer Inspect images Process images (Media Processing) Launch PixPoint (Acquire Data) Red Hen Systems – 2005 - CONFIDENTIAL

  28. GeoVideo Extension for ArcGIS • Fully enables processing of GPS audio encoded video in ArcView • Best solution for linear data collection, or motion video requirements • Supports VMS 300 or VMSx encoded video • Enables spatial random access to video • Enables feature creation • Enables still image capture Search and play at timecode Enable / disable autocenter Import DVD data Set options Red Hen Systems – 2005 - CONFIDENTIAL

  29. Red Hen Systems Product Overview Distribution Red Hen Systems – 2005 - CONFIDENTIAL

  30. Distribution Evolution browser Spatial Digital Video Distribution sDVD • Choice of several applications • File formats for MediaMapper, ArcGIS, MapInfo • Low-cost, interactive “viewers” available Files / GIS databases • For consumers without GIS or MediaMapper • “Served” to users with web browsers • Stills and point video (clips) • Read-only presentation HTML • Streamlines distribution of packaged projects • Full “path” video in DVD format for easy delivery • Consultants tool • Multiple users dynamically view & update data • Search by multiple users • Video streaming over network Enterprise Spatial Multimedia • ArcIMS • MapXtreme Red Hen Systems – 2005 - CONFIDENTIAL

  31. Spatial Multimedia Overview GPS PixPoint GeoVideo Digital Stills Motion Video Photo phone browser VMS-X VMS-300 Audio Feature, Compass Collect Customize Distribute Process • database attribution Application Files ArcGIS Extension HTML • “Match” stills • “Index” video • define features / layers • add background maps sDVD- (spatial Digital Video Distribution) Enterprise Spatial Multimedia • create view objects • (for html) Red Hen Systems – 2005 - CONFIDENTIAL sDVR

  32. 2006 RoadMap Q1 Q3 Q2 Q4 Camera Phone Spatial Multimedia Server Field Tools sDVR 4 Channel Real Time VMS (UAV ~ UGV) MediaMapper 6.0 GeoVideo 2.0 MediaMapper 5.3 GeoVideo 1.2 VMS-X AI Shoe Compatibility Red Hen Systems – 2005 - CONFIDENTIAL

  33. Red Hen Systems Next Steps Red Hen Systems – 2005 - CONFIDENTIAL

  34. Opportunity Analysis • Significant opportunity immediately in Defense and Intelligence • sDVR – aerial applications • VMS-RT – Unmanned Vehicle Application • SMMS – Enterprise solution for photography and video • Huge future opportunity in the pro-sumer and consumer market • Spatial Camera Phone • Software designed for the non-GIS user to know “where is my photo/video” Red Hen Systems – 2005 - CONFIDENTIAL

  35. Action Plan • Rationalize Executive Team • VP of Sales is critical • Overhaul Sales Team and Focus • DC presence • Strengthen Marketing and Business Development • Product Management • SBIR/RFP/RFQ process • Partners • Bolster Engineering Capability to meet market demand Red Hen Systems – 2005 - CONFIDENTIAL

  36. Action Plan • Establish/Enhance Critical Business Partnerships • GIS Industry: ESRI, Trimble • Still Photo: Ricoh, Nikon, IPIX • Motion Imagery: iMove, IMC • Eliminate Dealer Program and establish channels to market through partnerships • Pursue licensing with companies whose products implicate RHS patents (SAIC, Microsoft, Geo-Spatial Experts) Red Hen Systems – 2005 - CONFIDENTIAL

  37. Use of Funds • Product Development • sDVR/SMMS/VMS-RT/current product enhancements • Product Marketing/Introduction • Experience proposal writer (SBIR) • New Hires • VP of Sales • VP Marketing/Business Development/Proposals • DC Presence • 4 Engineers (1 HW, 3 SW) • Establish strong business partners and manage the channels • Prime Contractors • Industry and Technology channels • Useful Co-Sales/Co-Marketing arrangements Red Hen Systems – 2005 - CONFIDENTIAL

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