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Social Media-The Next Level of Internet Marketing

Social Media-The Next Level of Internet Marketing. Creating Blogs Neil Baum New Orleans, Louisiana. Getting Started-The Big 4. Blogging. Easiest way to communicate with patients and potential new patients

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Social Media-The Next Level of Internet Marketing

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  1. Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana

  2. Getting Started-The Big 4

  3. Blogging • Easiest way to communicate with patients and potential new patients • Website maintained by an individual with regular entries which allows readers to interact with the author • Contains text, images, videos and links to other blogs and websites

  4. Static Facts, figures, articles Serious information One way flow of information Interactive-easy to modify by average user Links, talk, commentary Not so serious Promotes interaction Website vs. Blog

  5. Blogging • Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal • Blogger.com, GoingOn.com, Wordpress.com

  6. Blogging • Requires regular posting • Want to keep the eyeballs returning • Promotes a forum to exchange between you and your existing patients as well as potential new patients

  7. 5 Steps for Blogging On WordPress.com • Go to WordPress.com • Create a free account • Select “New Post” button • Type out your content • Hit “Publish”

  8. #1 Create a New Account

  9. 10-Step Walk-Through Guide http://learn.wordpress.com/

  10. #1 Create New Account

  11. #1 Create New Account

  12. #1 Create New Account

  13. #2 Create A Blog

  14. #2 Adding Content

  15. #2 Adding Content

  16. #3 Adding Categories

  17. #3 Add New Category

  18. #3 Adding Categories and Tags

  19. #3 Add Tags

  20. #4 Publish Your Blog

  21. Finished Product

  22. Importance of Titles

  23. Use Catchy Titles

  24. Catchy Titles

  25. Check Your Traffic

  26. Connect Your Website to Your Blogs

  27. Bottom Line • Social media is the new, new thing • Blogging is one of the easiest ways to get started

  28. Let me hear from you • www.neilbaum.com • nbaum@neilbaum.com • 504.891.8454

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